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Why Blog?
       Tom Raftery

 Blog: www.tomrafteryit.net
Podcast: www.podleaders.com

Email: tom@tomrafteryit.net
Tom Raftery
Who are you?
Perception
Reality
                            Authority
                 Market
                Research
Conversations
             ...
Standard
Standard
Standard
Politicians
Politicians
Politicians
Politicians
Politicians
Two way medium
Consume
Consume
Publish
Internal
(Transparency)
Internal
(Authority)
Internal
(Networking)
Internal
(Communications)
Internal
(Dip a toe)
Internal
(Result!)
External
(Internal+)
External
(Market Research)
External
(Humanise)
External
  (PR)
External
 (SEO)
External
(Feedback)
External
(Negative Feedback)
External
(Negative Feedback)
External
(Result!)
Conclusion
Radical Transparency


• “There are no secrets. The networked
  market knows more than companies
  do about their own prod...
Thanks

       Tom Raftery

 Blog: www.tomrafteryit.net
Podcast: www.podleaders.com

Email: tom@tomrafteryit.net
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Why Blog?

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The advantages of blogs and blogging to businesses.

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Why Blog?

  1. 1. Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
  2. 2. Tom Raftery
  3. 3. Who are you?
  4. 4. Perception
  5. 5. Reality Authority Market Research Conversations SEO Networking Humanise PR
  6. 6. Standard
  7. 7. Standard
  8. 8. Standard
  9. 9. Politicians
  10. 10. Politicians
  11. 11. Politicians
  12. 12. Politicians
  13. 13. Politicians
  14. 14. Two way medium
  15. 15. Consume
  16. 16. Consume
  17. 17. Publish
  18. 18. Internal (Transparency)
  19. 19. Internal (Authority)
  20. 20. Internal (Networking)
  21. 21. Internal (Communications)
  22. 22. Internal (Dip a toe)
  23. 23. Internal (Result!)
  24. 24. External (Internal+)
  25. 25. External (Market Research)
  26. 26. External (Humanise)
  27. 27. External (PR)
  28. 28. External (SEO)
  29. 29. External (Feedback)
  30. 30. External (Negative Feedback)
  31. 31. External (Negative Feedback)
  32. 32. External (Result!)
  33. 33. Conclusion
  34. 34. Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
  35. 35. Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
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The advantages of blogs and blogging to businesses.

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