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Marketing a Hyper
Energy-Efficient
  Data Center
         Tom Raftery

   Blog: www.greenmonk.net
    Email: tom@redmonk.c...
CIX



• Cork Internet eXchange - CIX
 • Irish hyper energy-efficient data centre
CIX Vision



• Hyper energy-efficient data centre
 • Why?
 • How?
Why? Climate change
Why?


• DC running costs
 • Staffing - controllable
 • Connectivity - decreasing
 • Energy - increasing
DC Energy requirements



 • Rack of equipment typically used
  • 1.5 kW 8 years ago
  • 4.5 kW 5 years ago and
  • 15 kW ...
How?
How?
End Result

               Standard DC   CIX
    Chiller       33%         12%
 Humidifier         3%         <1%
    CRAC ...
Marketing?

• Innovative
• Tell our story
• Green message
   • Cost saving
   • USP
Data Centre?




Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
Data Centre?




Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
How?

• Open Sourced
 • Blog
 • Flickr
 • SlideShare
 • Video
 • Open days
Blog
Feedback
Feedback
Feedback
Flickr
Flickr
Flickr
SlideShare
Video
Open Day
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result!



           !! !
     o o
 o h
W
Conclusion



• Simple steps taken
• Large savings and USP
• Sales!
Thanks

      Tom Raftery

Blog: www.greenmonk.net
 Email: tom@redmonk.com
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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 1 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 2 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 3 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 4 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 5 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 6 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 7 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 8 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 9 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 10 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 11 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 12 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 13 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 14 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 15 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 16 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 17 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 18 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 19 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 20 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 21 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 22 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 23 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 24 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 25 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 26 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 27 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 28 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 29 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 30 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 31 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 32 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 33 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 34 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 35 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 36 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 37 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 38 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 39 Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Slide 40
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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

  1. 1. Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  2. 2. CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
  3. 3. CIX Vision • Hyper energy-efficient data centre • Why? • How?
  4. 4. Why? Climate change
  5. 5. Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
  6. 6. DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
  7. 7. How?
  8. 8. How?
  9. 9. End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
  10. 10. Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
  11. 11. Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
  12. 12. Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
  13. 13. How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
  14. 14. Blog
  15. 15. Feedback
  16. 16. Feedback
  17. 17. Feedback
  18. 18. Flickr
  19. 19. Flickr
  20. 20. Flickr
  21. 21. SlideShare
  22. 22. Video
  23. 23. Open Day
  24. 24. Result
  25. 25. Result
  26. 26. Result
  27. 27. Result
  28. 28. Result
  29. 29. Result
  30. 30. Result
  31. 31. Result
  32. 32. Result
  33. 33. Result
  34. 34. Result
  35. 35. Result
  36. 36. Result
  37. 37. Result
  38. 38. Result! !! ! o o o h W
  39. 39. Conclusion • Simple steps taken • Large savings and USP • Sales!
  40. 40. Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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