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Textual Speaking On The eBay Global Market Platform

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Textual Speaking On The eBay Global Market Platform

  1. 1. Textual Speaking OnThe eBay Global Market Platform: A Cultural Study of International Small Business Listings byTom Mitchell
  2. 2. Introduction Lead Researcher • Tom Mitchell, Senior • English MajorTrack G: Professional andTechnical Writing • Global Career In the Water Industry Research Assistant • Sicong Jiang, Junior • Engineering Student • Nanjing, Jiangsu, China
  3. 3. Primary Source • ZhuYan, School of Economics,Tsinghua University, Beijing, China • National and Cultural Differences in the C2C Electronic Market: An Investigation intoTransactional Behaviors of Chinese, American and French Consumers on eBay (2009)
  4. 4. Purpose of Report 1. Analyze listings on the eBay andTaobao websites 2. Identify any cultural-communications problems 3. Identify textual language translation problems
  5. 5. History of eBay • eBay, Inc. • 1995 by Pierre Omiydar • 1998 MegWhitman, President & CEO • eBay China • 1999 Purchased shares in China Eachnet • 2003 eBay Eachnet • 2006Withdrew from China’sC2C OnlineAuction Market
  6. 6. History ofTaobao • Taobao • 2003 Found by Alibaba’s Jack Ma • 2005 Controlled China’s online auction market • 2006 Most frequented website in China • 2007 83.9% of online C2C market shares
  7. 7. Online Auction Platforms and Research • TaobaoOnlineAuction Platform • eBay GlobalOnlineAuction Platform
  8. 8. Online Cultural Shopping Behaviors • Online Collectivism and Individualism Research Comparison • Consumer from different nationalities have different shopping behaviors (Yan) • Equal risk-taking results for U.S. and China • U.S. – Individualistic society • China – Collectivistic society • Guanxi
  9. 9. Comparison Study Results • Taobao Listing Analysis – High-Context Culture Online Marketplace • eBay Listing Analysis – Low-Context Culture Online Marketplace
  10. 10. Analysis of eBay.com Listings • Analysis of China based listings for cultural information
  11. 11. Analysis of eBay.com • Cross-cultural communication problems • English language • Oral vs written skills • Translation programs • Feedback Ratings • eBay Messaging
  12. 12. Conclusions • China sellers using same techniques fromTaobao • Guanxi business relationship practices • English Language translation problems • Use of translation programs • We love GoogleTranslator!
  13. 13. Recommedations • Online pop-up window notification system • Provide the buyer and seller with cross-cultural information • Utilize Professional andTechnicalWriting and Communications services • Further research • Larger sample size of listings research • Additional communication research on eBay’s message system
  14. 14. Sources • William Bennett, Professor, Stanford University -Taobao vs. eBay China Case Study (2010) • Bruce Einhorn, Bloomberg Business Report - How eBay Found a Secret Way into China (2011) • Small Business Administration, Frequently Asked Questions. (2014) • Dawn Gregg, Professor, University of Colorado - ATypology of Complaints about eBay Sellers (2008) • Tat Koon Koh, Professor, University of Hong Kong -Trust across borders: Buyer-supplier trust in global business-to-business Ecommerce (2012) • M. Paul Lewis, Ph.D. SIL International - Ethnologue: Languages of theWorld, Eighteenth edition (2015) • Reference for Business - Background Information on eBay Inc. (2005) • Li Qinfang, Professor,Tongji University - Research on Chinese C2C Ebusiness institutional trust mechanism: Case study onTaobao and eBay(cn). (2007) • IrisVarner & Linda Beamer Culture and Communication. Intercultural communication in the global workplace (5th ed.) (2011) • Carol Xiaojuan Ou, Professor, Polytechnic University of Hong Kong -Why eBay lost toTaobao in china:The global advantage (2009) • ZhuYan, Professor,Tsinghua University - National and cultural differences in the C2C electronic marketplace: An investigation into transactional behaviors of Chinese, American, and French consumers on eBay (2009)

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