Music video analysis_work_sheet 1

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Music video analysis_work_sheet 1

  1. 1. Music Video Analysis Comment on the following aspects in relation to your music video choice. How will these techniques appeal to the target audience needs?http://www.youtube.com/watch?v=gCYcHz2k5x0 Target Audience & needs The target audience for this video is mostly teens and people in their young 20s, their needs are comedy but also relevance to the story of song. Lyrics We're the fuckin animals, the reason that there is not very many lyrics is because the song is a dubstep song and dosent really base of words, everybody loves the drop in the music. These lyrics are relevant to the sort of songs as they don’t need allot of lyrics but the ones they have need to be catchy and easy to understand. Making the song more popular and fun to listen to. Tempo The tempo of the song fairly fast and upbeat. This creates the club theme that the target audience loves, it stays in your head and is very catchy. This is what makes the song more popular and more people will start to find the song interesting. Genre The genre of the song is Dance, this is a popular genre in nightclubs and at house parties. It is very up-beat and always outs people in a good mood. Allot of people of a young age will listen to this sort of music. Camera Technique The camera techniques in this are very good they use many different angles like close ups, extreme close ups, mid shot, and wide shot. Using all these angles creates a professional effect to the video. Also there are panning shots rotations of 360 degrees. Editing The editing in this is of a very high quality, they use different effects such a small amount of montage editing. Also they use allot of slow editing and it seems that the editing of different shots are going with the beat, before the drop when the beat gets faster then the shots change faster. Use of digital effects The digital effects in the video are very good, they use different types like slow motion and fading in/out there wasn’t really that many but the ones they did they did them in a very god way. This creates a more professional and fluent video.

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