The social science secret behind linkedin success

562 views

Published on

Would you help your friend get a new job if you could, by putting in a word for them with the interviewer? Almost certainly! How about a total stranger? Probably not.

But what about people who aren't your close friends and aren't strangers either. The results of social science studies are surprising and have important implications for anyone who networks (online or offline) to help bring in new business!

For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
562
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The social science secret behind linkedin success

  1. 1. The  social  science  secret  to   Linkedin  success  revealed  .  .  .             Would  it  be  fair  to  say  that  if  one  of  your  friends  needed  a     favour,  you’d  do  your  best  to  try  and  help  them?  Absolutely!     3. But what about people that aren’t friends or strangers; your acquaintances and people that know someone you know?   Stanford University sociology professor Mark Granovetter called these people ‘weak ties’   5.  He  showed  they  are  MORE   important  in  finding  new   opportunities  than  close  friends.     6.  In  a  study  of  where  282  people  found  their  latest   jobs,  he  explained:  “Individuals  with  few  weak  ties  .  .  .   will  be  confined  to  the  provincial  news  and  views  of   their  close  friends.     7.  “This  deprivation,”  he  said,  “will  insulate   them  from  the  latest  ideas  and  may  put  them  at   a  disadvantaged  position  in  the  labour  market.”     1.   2. 4. 8.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   By  contrast,  most  people  are     less  likely  to  help  a  total     stranger  they’ve  never  met.   By searching for so-called ‘2nd connections’ on Linkedin, you can build and engage with a powerful community of ‘weak ties’ to help you find new opportunities more easily.

×