Linkedin marketing: How to create a super quick and effective B2B social media strategy

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You know how things are easier to achieve if you actually know what it is you're trying to achieve in the first place?

The same is true for B2B sales and marketing on Linkedin.

By spending even 60 seconds thinking about your main business objectives and translating them into Linkedin actions, you'll be able to get more in-bound leads, warm phone calls and business opportunities more quickly and easily than ever.

For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.

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Linkedin marketing: How to create a super quick and effective B2B social media strategy

  1. 1. Linkedin:  How  to  create  a  killer   B2B  social  media  strategy         You  know  how  things  are  easier  to  achieve  if  you  actually  know   exactly  what  it  is  you’re  trying  to  achieve  in  the  first  place?     3. If you can define the business objective that’s most important to you, it’s easy to translate it into a meaningful goal on Linkedin. Spending even 60 seconds doing this will be more than most and give you a massive advantage!   5.  Ask  yourself  what  your   business  objective  is:  To   increase  brand  advocacy;  reduce   customer  churn  or  shorten  the   length  of  the  sales  cycle,  for  example.     6.  And  use  this  to  guide  where  you  focus   your  activity  on  Linkedin!     7.  If  you  want  to  reduce  customer  churn,  you  could  create  a  group   for  existing  customers  where  you  can  unveil  regular  special  offers!       If  you  want  to  build  your  brand,  you  might  focus  purely  on  increasing   the  size  of  your  network.  If  you  want  to  improve  sales  calls,  you  might   use  it  purely  as  a  pre-­‐call  information  resource  to  warm  the  calls  up.     9.  If  you  quickly   translate  your  main   business  objective   into  a  B2B  social   media  specific   action,  you’ll  be   streets  ahead!   1.   2. 4 . 8.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   The  same  is  true  for  your  B2B     sales  &  marketing  efforts  on   Linkedin  (&  other  platforms).  

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