Linkedin marketing: How to write a killer profile headline

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Linkedin marketing: How to write a killer profile headline

  1. 1. How  to  write  a  killer  headline   for  your  Linkedin  profile  .  .  .         Whenever  people  search  for  new  contacts  on  Linkedin,  your   name,  photograph  and  headline  are  the  1st  things  that  show  up.     3. If people are searching for new contacts, you want to stand out as the most memorable and best in your field at what you do, right? Your professional headline is the text below your name and next to your photograph. You get 120 characters to sum up your value to other people.   5.  Few  people  are  actually  interested  in  your  job  title.     6.  Instead,  explain   what  value  you   deliver  that  helps   your  customers.     7.  Remember,     no-­‐one  wants  IT   upgrades  or  a  new   website;  they  want  the  benefits  these  services  bring.       So  focus  your  headline  on  explaining  the  benefits  you  deliver  to  a   particular  type  of  customer.  Be  very  specific  to  reinforce  your  expert   status  and  use  keywords  to  help  you  rank  better  in  searches.     9.  Finally,  use   this  headline   across  all  your   marketing  to   add  consistency   to  your  brand!   1.   2. 4 . 8.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   Which  means  that  creating  a   good  impression  through  these   details  is  a  great  opportunity.    

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