Lesson 1: Don't waste time
trying to prove how smart, or great you are. The harsh truth is: Nobody cares. They only care about what your content gives them … Fulfillment … A great experience … Knowledge that when they read your content they will get something out of it – and the immense feeling that they were welcome, wanted and that they should return.
Lesson 2: Your life history
only really matters to people if it shows them examples of how they too can get to the solution you now enjoy. Tell them how much you endured the struggle they're now enduring, then show them how you discovered a solution … Show them the steps you took. Share the joy of life after struggle you now live – and are going to now share with them, so they can live struggle- free too. That's all they really want to know about you.
Lesson 3: Only publish content
on your blog that makes you proud. Content you want to cut out and frame, stick on your wall and admire all day. Because only content like that deserves to get readers.
Lesson 4: Nothing worth getting
comes easy. You've got to work at standing out and getting noticed online. Success online isn't about luck. Or having an unfair advantage. It's about making a commitment to work your butt off. TweetThis After all, if you want to make money blogging then you're asking people to trust you enough to hand over their money to you in exchange for you giving them something they want, something no one else can give them. To do this you don't need luck – You need to work hard at creating that something that makes them want (beg almost) to give you their money.
Lesson 5: Love changing your
readers lives. Love doing it. Make it the reason your blog exists. Make it the reason you write. If you do all this, and love it for it's own sake, you'll get all the traffic you need.
Lesson 6: Trust your gut.
Write what feels right. Don't follow the herd and copy what everyone else writes. That's just a path to mediocrity and invisibility. Give your readers what you know in your heart they want desperately. Stand out by nurturing dreams.
Lesson 7: If you don't
care about what you're writing. No one else will care about it. Your writing should move you emotionally. It should come from your heart and flow into your readers' hearts. If you cry. They should cry. If you laugh. They should laugh. If your writing makes you want to leap up and change the world – Your readers should want to leap up and change the world too … Because your writing should be the messenger who carries your ideas from your heart to theirs.
Lesson 8: Never lose sight
of who you're writing for. Yes, your writing should move you, but it should move your readers more. Don't clog up your writing with irrelevant fluff. Don't write to clothe your ego in messages of self-love, self-interest and adulation. Nothing bores readers more. Nothing condemns you to obscurity like fooling yourself that your self-importance will be admired by others.
Lesson 9: If you don't
feed your genius it will die. Reading is food for your writing. Most bloggers don't read a single book. It shows. Their ideas are dead. Their content mediocre. Every successful blogger – Corbett Barr of ThinkTraffic.net, Jon Morrow of BoostBlogTraffic.com, and Derek Halpern of SocialTriggers.com - reads to feed their creativity and uniqueness that their readers love. As such their content bathes in their reading. I'd hazzard a bet that they wouldn't be the successful bloggers they are, if they didn't read a lot. Wanna join 'em? Then freakin' read!
Lesson 10: Blog because you
want to; because you love it. Because the thought of not doing it hurts. Because the thought of readers being inspired, moved, provoked, convinced, persuaded to stand up and get what they want from life, fills you with Happiness. Do it because, given nothing else, you'd do it for free just for the raw buzz. Do that, and you won't help but “make a lot of dough”.
Lesson 11: Want to know
why your blog will fail? It won't be because you lacked talent. It's not because you didn't strike it lucky. It's not because you didn't get the traffic. It's because you passed on the “hard work”. You thought you could wing it. You thought you could slap up some mediocre content that would get people to your blog – that they'd be persuaded by your lack of interest to open their wallets and pay you. But your blog isn't going to fail, is it? Because you're going to do the work needed to make it rock, right? Because you care.
Lesson 12: When you know
what your readers want because you've done the research: you know what it is they want most, they will tell you what they want you to write about so they can share it on Twitter and Facebook. They'll give you ideas by the questions they ask, not just on your blog, but on other blogs. They'll give you ideas by the content they show you they want more of by commenting more on it than the content they're not so keen on. Your readers will help you keep serving them up content they want to read. That's what loyal readers do.
Lesson 13: Don't end your
dreams in mediocrity. Don't end your readers' dreams; those people still waiting for the awesome opportunities, the ground-breaking, the simple but powerful solution that made it all possible for them … don't end their dreams in your mediocrity. Not before you've even started. This is your chance to change the world … For you. For your readers.
Bottom Line? Write because you
love it. Love writing because of what words can create. Never lose sight that whatever reason compels you to take up your pen, open up a Word doc, or whatever it is you use to write with … First and foremost, your message must move people emotionally (no matter whether you're writing ficition or non-fiction, or creating content for your blog). People buy with their hearts long before they buy with their credit card.
TrafficSmartMarketing.com Thanks to Stephen King
for the many and continuous lessons in writing that he teaches me. Not just in his book "On Writing", but in his novels (which I'm only just discovering to my shame). And thanks to Jon Morrow for the inspiration behind this SlideShare.net presentation. I borrowed the idea for its structure and headline from Jon's killer post: Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer