Tom McManus Mini Portfolio

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Tom McManus Mini Portfolio

  1. 1. tom mcmanus CD/Art+technology
  2. 2. CASE STUDIES
  3. 3. SAMSUNG CAMPAIGN CD/AD/CW Reaching the affluent consumer with products that match their needs and lifestyle.
  4. 4. SAMSUNG CAMPAIGN / PRINT
  5. 5. SAMSUNG CAMPAIGN / PRINT
  6. 6. SAMSUNG CAMPAIGN / PRINT
  7. 7. SAMSUNG CAMPAIGN / TV
  8. 8. SAMSUNG JUMBOTRON HIJACKING PROJECT CD/AD/CW Samsung gave fans a chance to rant by giving them a voice, over Jumbotrons all across America at NFL stadiums. One in every 10 people who saw the banner interacted with it. The website received over 1.3 million hits in the first 7 weeks, along with 5,757 submissions. Shortlisted at Cannes but the jury didn’t give it Gold. Hey judges, I thought only horses slept standing up! SAMSUNG JUMBOTRON HIJACKING PROJECT CD/AD/CW Samsung gave fans a chance to rant by giving them a voice, over Jumbotrons all across America at NFL stadiums. One in every 10 people who saw the banner interacted with it. The website received over 1.3 million hits in the first 7 weeks, along with 5,757 submissions. Shortlisted at Cannes but the jury didn’t give it Gold. Hey judges, I thought only horses slept standing up!
  9. 9. SAMSUNG JUMBOTRON HIJACKING PROJECT
  10. 10. SAMSUNG JUMBOTRON HIJACKING PROJECT
  11. 11. SAMSUNG JUMBOTRON HIJACKING PROJECT
  12. 12. PRUDENTIAL ‘SOS’ CAMPAIGN CD/AD/CW After the financial crash there was a flight to quality. Prudential was there for plan sponsor’s 401(K)s. We could help them navigate in an uncertain world. Prudential was one of the few financial companies that could actually run this advertising. If not the only one.
  13. 13. PRUDENTIAL ‘SOS’ CAMPAIGN / Print
  14. 14. PRUDENTIAL ‘SOS’ CAMPAIGN / Microsite
  15. 15. PRUDENTIAL ‘SOS’ CAMPAIGN / TV
  16. 16. ABSOLUT VODKA CAMPAIGN AD/CW People are actually paying money for my Absolut Vodka ads on eBay. ‘Absolut Wonderland’ is going for a whopping $32. You can’t make this stuff up.
  17. 17. ABSOLUT VODKA CAMPAIGN
  18. 18. ABSOLUT VODKA CAMPAIGN
  19. 19. ABSOLUT VODKA CAMPAIGN
  20. 20. To see the rest of my portfolio go to TomMcManus.com

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