One or two things I learned at Hyper Island

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One or two things I learned at Hyper Island

  1. 1. 7 things I learned at Hyper Island(Condensed for power point presentation)
  2. 2. Hyper Island is not an island.
  3. 3. Methodology:1. Reflection2. Learn by doing
  4. 4. Content isn’t king. Conversation is. Content is just the stuff we talk about.
  5. 5. Inspire great stories.http://www.youtube.com/watch?v=OxbRdxbBROI
  6. 6. New word: Transmedia Focus on consistent narrative.Allow platforms to deliver what they do best.
  7. 7. Do something meaningful. What’s in the culture that my brand can align with?
  8. 8. Avoid the big fail.Go for the small win. .
  9. 9. The new team “T” people
  10. 10. The value of a fanMake “like” mean something.
  11. 11. Yes, andSolve a customer problem. Tell everyone.
  12. 12. APIs, apps, dataBuild on what’s out there.
  13. 13. Try a lot of things.
  14. 14. Upon reflection
  15. 15. Worth repeating:What we have to learn to do, we have to do by doing.The only thing we know about the future is that we’re going to be wrong.Only do offline what you cannot do online.Copying is smart. Stealing is genius.Shut up and write.Fail fast. Learn faster.Don’t create digital work. Create work for a digital world.Data is the new oil.Do good shit.
  16. 16. Appendix• Books: •• • Monitor• Lawrence Lessig, The Future of Ideas • Followem• • Buzzfeed• Nicholas Carr, The Shallows (What the Internet is doing to • Silverlight our brains) • instagram• •• Richard S. Wurman, Information Anxiety • Data:•• Clay Shirkey, Here Comes Everybody • Visiblemeasures• • Youtubetrends• Websites: • Googleinsights • Trendsmap• alltop • Radian6• Ifttt • Ning• Statigr.am • Pewinternettrust • L2reports• Shazzam • Myfluence• Mashable • Klout• Techcrunch • Crowdbooster• Readwriteweb • Sprout• Lifehacker • Visualizeme• Tumblr • • Other:• Catscan• Digitalbuzz • Pinterest• Lostateminor • 99thingsyoushouldknow• Informationisbeautiful • whatthefuckshouldimakefordinner• Theinspiration • animalsbeingdicks • Bigassmessage• Tinyurl

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