Sneak preview Presentations for  P-Camp Austin 2010 Tom Grant Senior Analyst Forrester Research
“ From Product Management  To Social Product Management”
Where will social media fit? Customer and  market intelligence Project management Product marketing deliverables Sales sup...
Social media Source: Q3 2009 Global Tech Industry Requirements Online Survey There’s valuable information in social media ...
“ PM Becomes A Strategic Asset”
How do we know if PM is strategic? Dimension Measure Reporting relationships <ul><ul><li>More reporting to CEOs or GMs </l...
Agile thrusts leadership upon PMs Customers Partners Sales, marketing,  and other externally- facing groups Development Ag...
“ The Old Launch Codes Won’t Work”
Tech industry trends redefine launches <ul><li>Trends </li></ul><ul><ul><li>SaaS/cloud </li></ul></ul><ul><ul><li>Agile </...
Traditional problems with launches App. 75% of launches fail to get desired results Something’s lost in transmission, or t...
Thank you <ul><li>Name </li></ul><ul><li>+1 650.581.3846  </li></ul><ul><li>[email_address] </li></ul><ul><li>www.forreste...
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P Camp Austin 2010, Sneak Preview

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Sneak preview of some proposed presentations for P-Camp Austin 2010. For more information, see http://www.barcamp.org/ProductCampAustinSpring2010Sessions.

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P Camp Austin 2010, Sneak Preview

  1. 1. Sneak preview Presentations for P-Camp Austin 2010 Tom Grant Senior Analyst Forrester Research
  2. 2. “ From Product Management To Social Product Management”
  3. 3. Where will social media fit? Customer and market intelligence Project management Product marketing deliverables Sales support Product management deliverables Internal training and evangelization Customer and partner issue support Where will these new tasks fit into the to-do list? Something’s got to give. Social product mgt. activities
  4. 4. Social media Source: Q3 2009 Global Tech Industry Requirements Online Survey There’s valuable information in social media that can address the top 10 requirements challenges… … If you know how to get it, and your company is ready to listen.
  5. 5. “ PM Becomes A Strategic Asset”
  6. 6. How do we know if PM is strategic? Dimension Measure Reporting relationships <ul><ul><li>More reporting to CEOs or GMs </li></ul></ul>Roles and responsibilities <ul><ul><li>Greater clarity and specialization </li></ul></ul>Skills and experiences <ul><ul><li>Higher bar, emphasis on people and business skills </li></ul></ul>Deliverables <ul><ul><li>Strong interest in recycling for different uses and audiences </li></ul></ul>Objectives and measures <ul><ul><li>More directly tied to business outcomes </li></ul></ul>Authority <ul><ul><li>Less ambiguous decision-making power </li></ul></ul>
  7. 7. Agile thrusts leadership upon PMs Customers Partners Sales, marketing, and other externally- facing groups Development Agile changes the working relationships between the dev team and “downstream” groups. For the investment in Agile to pay off, PMs need to be leaders during the transition to Agile.
  8. 8. “ The Old Launch Codes Won’t Work”
  9. 9. Tech industry trends redefine launches <ul><li>Trends </li></ul><ul><ul><li>SaaS/cloud </li></ul></ul><ul><ul><li>Agile </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Shift from information technology (IT) to business technology (BT) </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Launches detached from releases </li></ul></ul><ul><ul><li>New criteria for having launches </li></ul></ul><ul><ul><li>Boundaries of the launch spread and blur </li></ul></ul><ul><ul><li>Earlier involvement of key participants </li></ul></ul><ul><ul><li>New ways to assess outcomes </li></ul></ul>
  10. 10. Traditional problems with launches App. 75% of launches fail to get desired results Something’s lost in transmission, or the wrong message is being sent Vendors use launches to communicate value to customers
  11. 11. Thank you <ul><li>Name </li></ul><ul><li>+1 650.581.3846 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.forrester.com </li></ul><ul><li>Blogs.forrester.com/tom_grant </li></ul><ul><li>Blogs.forrester.com/product_management </li></ul><ul><li>@TomGrantForr </li></ul>

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