get more from your content marketing: how to build a blog that works

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There is a lot of content out there on how to build a blog. Which platform is best, how often you should post, the benefits of business blogging etc… but in fact, building a blog and getting started is the easy part. It is being able to find a way to make your blog sustainable, and keep it regularly updated with fresh, interesting content, (whilst carrying out the day to day work of your business) that is the real challenge.
If you’re in charge of a company blog, or responsible for creating content on behalf of an organisation, the easiest way to get the most from your blog is to get other people involved. Tapping into your most valuable resource – your colleagues – is the easiest way to create the best content you can. But how can you get the most from your team? And build a blog that demonstrates the expertise throughout your organisation?
INFOGRAPHIC: how to build a blog that works
Here is our useful 8-step guide to get more from your content marketing, by building a blog that get everyone involved.

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