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What Content Marketing Tactics are B2B Marketers Using?

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How many B2B marketers use social media, business blogging, and other content marketing tactics?

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What Content Marketing Tactics are B2B Marketers Using?

  1. 1. b2b blogging, content marketing & social media www.passle.net
  2. 2. b2b blogging, content marketing & social media www.passle.net
  3. 3. passle
  4. 4. passle
  5. 5. only 1 in 8 businesses has an updated blog*
  6. 6. less than 1 in 5 businesses is active* on twitter or facebook
  7. 7. 70% of b2b marketers admit they can’t keep an updated* blog
  8. 8. passle
  9. 9. What Content Marketing Tactics are B2B Marketers Using? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20% 17% 16% 16% 15% 15% 13% 13% 11% 11%
  10. 10. just 1 in 5 b2b marketers use social media
  11. 11. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
  12. 12. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
  13. 13. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
  14. 14. Trawling through business’ websites and social media profiles to assess their content marketing activities…
  15. 15. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party…
  16. 16. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party… give us almost exactly the same result
  17. 17. businesses & b2b marketers are really struggling with content marketing
  18. 18. passle
  19. 19. passle only 18% of b2b marketers have even heard of the term ‘content marketing’
  20. 20. passle and only 11% have heard of the term ‘inbound marketing’
  21. 21. most businesses just aren’t doing it
  22. 22. The State of Business Blogging passle better, easier business blogging www.passle.net

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