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Are PRs Wasting Clients' Money?

Passle
Passle

In the PR industry, how much of a client's retainer is really spent on admin? New research from Passle shows it is probably more than it needs to be...

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New original research by passle.net
In every industry, a large chunk of time is
spent on admin
In every industry, a large chunk of time is
spent on admin
But this is increasingly becoming
more of an issue in the PR industry
In every industry, a large chunk of time is
spent on admin
But this is increasingly becoming
more of an issue in the PR industry
are clients getting
their money’s
worth?
In every industry, a large chunk of time is
spent on admin
But this is increasingly becoming
more of an issue in the PR industry
are clients getting
their money’s
worth?

are PR’s delivering
the best results
possible?
Passle decided to carry
out research in the PR
industry, to see if this
was the case. We
surveyed:

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Are PRs Wasting Clients' Money?

  • 1. New original research by passle.net
  • 2. In every industry, a large chunk of time is spent on admin
  • 3. In every industry, a large chunk of time is spent on admin But this is increasingly becoming more of an issue in the PR industry
  • 4. In every industry, a large chunk of time is spent on admin But this is increasingly becoming more of an issue in the PR industry are clients getting their money’s worth?
  • 5. In every industry, a large chunk of time is spent on admin But this is increasingly becoming more of an issue in the PR industry are clients getting their money’s worth? are PR’s delivering the best results possible?
  • 6. Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed:
  • 7. Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed:
  • 8. Passle decided to carry out research in the PR industry, to see if this was the case. We surveyed: To find out just how much time they spend on admin…
  • 9. What percentage of a client’s retainer is spent on admin?
  • 10. What percentage of a client’s retainer is spent on admin? 26% On average, the PR professionals said that 26% of a client’s retainer was spent on admin
  • 11. What percentage of a client’s retainer is spent on admin? 26% On average, the PR professionals said that 26% of a client’s retainer was spent on admin Which means that less than ¾ of client retainer is actually spent on PR activity!
  • 12. What percentage of a client’s retainer is spent on admin? The USA PR professionals spend the most on admin, compared to the UK and Canada.
  • 13. What percentage of a client’s retainer is spent on admin? The USA PR professionals spend the most on admin, compared to the UK and Canada.
  • 14. Which administrative jobs take up the most time in your company?
  • 15. Which administrative jobs take up the most time in your company? said compiling weekly/monthly reports
  • 16. Which administrative jobs take up the most time in your company? said checking newspapers/internet for coverage
  • 17. Which administrative jobs take up the most time in your company? said updating action lists
  • 18. Which administrative jobs take up the most time in your company? said updating coverage reports
  • 19. Which administrative jobs take up the most time in your company? said working out AVE’s
  • 20. Which administrative jobs take up the most time in your company? said scanning and saving coverage in client files
  • 21. Which administrative jobs take up most time in your company? 25% 23% 20% 20% 16% 17% 14% 15% 10% 10% 5% 0% Compiling Reports Checking for Coverage Updating Coverage Reports Updating Action Lists Scanning & Saving Working Out AVE's Coverage
  • 22. Which administrative jobs take up most time in your company? = UK = Average 30% 25% 23% 24% 20% 20% 21% 17% 17% 16% 15% 15% 10% 10% 14% 13% 10% 5% 0% Compiling Reports Checking for Coverage Updating Coverage Updating Action Lists Scanning & Saving Reports Coverage Working Out AVE's
  • 23. Do you think that too much time is spent on client admin in your company?
  • 24. Do you think that too much time is spent on client admin in your company? said yes
  • 25. Do you think that too much time is spent on client admin in your company? 60% 50% 50% 55% 40% 35% 30% 20% 10% 0% UK US Canada
  • 26. Our findings show that the PR industry needs to find new ways to cut down the time spent on admin tasks…
  • 27. Our findings show that the PR industry needs to find new ways to cut down the time spent on admin tasks… …so more time (and money) can be spent on PR activities that get real results for clients – the reason they hired the PR in the first place.
  • 28. passle is a new tool that takes the hard work out of creating coverage reports. It allows PR agencies to capture and showcase press coverage in seconds. passle.net
  • 29. passle is a new tool that takes the hard work out of creating coverage reports. It allows PR agencies to capture and showcase press coverage in seconds. “We are using Passle to collate media coverage in one place online in a way that is creative, interactive and visually inspiring. With so much of the output from our PR campaigns appearing online it’s really useful to have a tool that allows us to bring those results together in one place” Annabel Parkinson Account Director at CubanEight PR passle.net