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Illawarra forum presentation

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Illawarra Forum just concluded a successful 2017 conference tackling critical issues for the not for profit industry now and into the future.

Our Director, Jacinta Cali, was part of a great line-up of speakers to sharing their expertise at the conference. Her presentation showcased her-depth digital knowledge

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Illawarra forum presentation

  1. 1. Take Advantage of Technology your future business model Presented by Jacinta Cali Co-Director, Internetrix linkedin.com/in/jacintacali/
  2. 2. Focusing on the current situation › Funding reform › Need for client centred › Evidence for alternate funding › Service sustainability › Long term vision
  3. 3. My Intent for Today’s Workshop Could these new technologies help my organisation? Provide you with ideas and inspiration Strengthen your existing Digital Strategy
  4. 4. Agenda: 1. Fast Internet 2. Use technology to reduce risk 3. Digitalise your business model 4. Getting more volunteers and donations online 5. Leverage the power of Google
  5. 5. Part 1 Fast Internet your source for digital disruption
  6. 6. Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.
  7. 7. Part 1: Fast Internet Digital Disruptors - Newspapers
  8. 8. Part 1: Fast Internet Digital Disruptors - Travel
  9. 9. Part 1: Fast Internet Digital Disruptors - TV
  10. 10. Part 1: Fast Internet Digital Disruptors - Music
  11. 11. Part 1: Fast Internet Digital Disruptors - Accounting
  12. 12. So, what has internet speed got to do with it? It’s the key to your future model
  13. 13. Part 1: Fast Internet NBN in the Illawarra & Shoalhaven
  14. 14. Part 1: Fast Internet NBN in the Illawarra & Shoalhaven Productivity Faster internet speeds improves our productivity when working online. Flexibility Cloud technology and faster broadband enables staff and support teams to easily work from remote locations. Better Video Fast internet has enabled higher quality video definition for video conferencing and online learning.
  15. 15. Part 1: Fast Internet Part 1 Summary Fast internet is the foundation to delivering your future business model
  16. 16. Part 2 Use technology to mitigate risk for your organisation
  17. 17. Part 2: Using Tech to mitigate risk Are internet speeds letting you down?
  18. 18. SYFS - Lake Entrance Road, Warilla External 4G 4G in place - off network Outreach training room - no cables
  19. 19. Part 2: Using Tech to mitigate risk Need to work remote? NBN, no worries
  20. 20. Part 2: Using Tech to mitigate risk Multi-location conferencing via Skype
  21. 21. Part 2: Using Tech to mitigate risk Safeguard your org’s data in the Cloud. Local storage & backups are historic. Cloud is now.
  22. 22. Part 2: Using Tech to mitigate risk Cloud technology offers: › Email access from any device › Software as a service (SASS) eg. Xero › File storage for collaborative sharing › Secure and backed up off site content access › Affordability
  23. 23. Part 2: Using Tech to mitigate risk Part 2 Summary › There are fast NBN alternatives › Utilise video conferencing for remote work › Set up multi-location conferencing › Adopt cloud based software
  24. 24. Part 3 Digitalise your business model
  25. 25. Part 3: Digitalise your business model Digital Strategy Turn your organisation’s activities & campaigns into the digital age with high performing, easy to measure digital frameworks
  26. 26. Community Clients we help digitalise
  27. 27. Part 3: Digitalise your business model Case study: FOCAS focas.org.au
  28. 28. Part 3: Digitalise your business model Case study: Family Advocacy family-advocacy.com/resources
  29. 29. Part 3: Digitalise your business model Part 3 Summary › Be innovative › Use new technologies to solve problems › Use your website to increase your reach and share your message better
  30. 30. Part 4 Get more volunteers & donations through your online presence
  31. 31. Setup a simple credit card payment form through your website Provides a secure way for donors & members to make payments to your organisation
  32. 32. Part 4: Generate new leads and donations online Case study: FOCAS pay online focas.org.au
  33. 33. Offer recurring donations through your website Builds a regular cash flow to help your organisation achieve long term goals
  34. 34. Part 4: Generate new leads and donations online Case study: Mind Blank Ltd. mindblank.org.au
  35. 35. Run “Drip” email campaigns to educate, generate engagement AND stimulate donations!
  36. 36. Part 4: Generate new leads and donations online Case study: Plunket NZ plunket.org.nz
  37. 37. Sell what you do online? Attract a wider audience with your own eCommerce shop
  38. 38. Part 4: Generate new leads and donations online Case study: Wesley Mission wesleymission.org.au/get- involved/wesley-gift-shop/
  39. 39. Part 4: Generate new leads and donations online Part 4 Summary › Setup a payment gateway if you haven’t already › eWay offer discounted accounts to NGOs › Explore drip campaigns › Sell your mission and services to the world online
  40. 40. Part 5 Leverage the power of Google to succeed online
  41. 41. Sergey and Larry
  42. 42. Google in 1998
  43. 43. Google’s rise in share price
  44. 44. Part 5: Leverage the power of Google Google Analytics - a powerful FREE tool › Answering the Digital ROI question › Amazing insight into website visitor behaviour › 100’s of data points › 100’s of reports to generate insight
  45. 45. Online Advertising - Google Adwords
  46. 46. Part 5: Leverage the power of Google 1. Signed in, create an ad for your campaign 2. Define the search terms for the ad 3. Set a daily budget to bid for position 1 How Adwords works:
  47. 47. Ad Grants! Are you eligible? ...Google has a softer side
  48. 48. Part 5: Leverage the power of Google Am I eligible? › Hold a valid charity status › Have an active and meaningful website › Agree to Google’s required certifications YES = access up to $10,000 in Adwords per month
  49. 49. Part 5: Leverage the power of Google HOW TO REGISTER Step 1: Have your organisation register a Google G Suite account Place your screenshot here
  50. 50. Part 5: Leverage the power of Google HOW TO REGISTER Step 2: Via Connecting Up Australia, apply for a TechSoup verification token Place image of website, screenshot or text in here https://www.connectingup.org/
  51. 51. Part 5: Leverage the power of Google HOW TO REGISTER Step 3: Commence the signup process with your TechSoup token ready google.com.au/grants/
  52. 52. Part 5: Leverage the power of Google
  53. 53. Part 4: Generate new leads and donations online Part 5 Summary › Use Google Analytics, it’s FREE and powerful › Register for Google Ad grants and super charge your brand awareness online
  54. 54. Internetrix is an award winning Digital Agency, that helps our clients drive revenue and cut costs. Pick up the phone, live chat, or email us if you would like hear how our skills and knowledge can help you achieve your business goals and targets. Get in touch: Email: irx.info@internetrix.com.au | Phone: 4253 5300 | @internetrix
  55. 55. Any Questions? Thanks for listening Jacinta Cali Co-Director, Internetrix linkedin.com/in/jacintacali/ @internetrix Ph: 4253 5300

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