The Chief Consumer Officer

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The Chief Consumer Officer

  1. 1. Digital Darwinism @TOMDERUYCK
  2. 2. Massive change @TOMDERUYCK
  3. 3. Many possible futures @TOMDERUYCK
  4. 4. @TOMDERUYCK
  5. 5. Structural Collaboration with consumers @TOMDERUYCK
  6. 6. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  7. 7. @TOMDERUYCK
  8. 8. notFaking it @TOMDERUYCK
  9. 9. notDoing everything consumers ask @TOMDERUYCK
  10. 10. notHaving no strategy @TOMDERUYCK
  11. 11. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  12. 12. Challenge accepted? @TOMDERUYCK
  13. 13. @TOMDERUYCK
  14. 14. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  15. 15. Consumer collaboration initiatives #1 @TOMDERUYCK
  16. 16. Know where to start #1 @TOMDERUYCK
  17. 17. Reactive & proactive #1 @TOMDERUYCK
  18. 18. Discovering new opportunities #1 @TOMDERUYCK
  19. 19. Bringing down the silos #1 @TOMDERUYCK
  20. 20. Even the CFO will be happy! #1 @TOMDERUYCK
  21. 21. Keeping onGOing GOing #1 @TOMDERUYCK
  22. 22. #1 @TOMDERUYCK
  23. 23. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  24. 24. Ambassador Team #1 @TOMDERUYCK
  25. 25. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  26. 26. Marketing our findings #2 @TOMDERUYCK
  27. 27. Online, offline… NO LINE! #2 @TOMDERUYCK
  28. 28. #2 @TOMDERUYCK
  29. 29. #2 @TOMDERUYCK
  30. 30. #2 @TOMDERUYCK
  31. 31. #2 @TOMDERUYCK
  32. 32. #2 @TOMDERUYCK
  33. 33. #2 @TOMDERUYCK
  34. 34. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  35. 35. What if…? #3 @TOMDERUYCK
  36. 36. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  37. 37. Activate the Movers & Shakers #3 @TOMDERUYCK
  38. 38. #3 @TOMDERUYCK
  39. 39. The rules of the game #3 @TOMDERUYCK
  40. 40. Leverage of results & culture externally #4 @TOMDERUYCK
  41. 41. #4 @TOMDERUYCK
  42. 42. #4 Surfing the wave of enthusiasm @TOMDERUYCK
  43. 43. Impact measurement #5 @TOMDERUYCK
  44. 44. Culture #5 @TOMDERUYCK Performance Communication
  45. 45. @TOMDERUYCK CHIEF CONSUMER OFFICER
  46. 46. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  47. 47. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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