MRS Branding & Advertising Conference - FAMOUS Community
1. Everybody Famous
Consumers inspiring Creativity
Tom De Ruyck
Head of Research Communities @ InSites Consulting
Jonathan Detavernier
Strategic & Digital Director @ Famous
22. “I just like to share my opinion, I
visit the community several times
a day to check when the new
topics are launched. I enjoy the
variety and like to change the
disturbing way advertising
campaigns are launched at us
sometimes. In addition, the
connecting with Famous and the
other community members is
pretty amazing.” by Margriet
@tomderuyck
26. Small difference in
clickthroughs for ad A
and B, but…
Consumer inspired
briefing resulted in
66% of clickers in
the preferred
demographic versus
44% on the campaign
based on the
standard briefing.
27. Consumer impact
…to keep creatives in
touch with a distant
product category.
And letting them feel,
think, and act like the
target group, in order
to really nail it
@tomderuyck