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Air France / KLM MROC project: crossing the boundary of time

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Air France / KLM MROC project: crossing the boundary of time

  1. 1. boundary of  TIMERESEARCH DATA PARTICIPANTGetting the most out of previous research ENGAGEMENTby playing games The power and richness of a longitudinal research method THE Board game PAST Connecting START the dots  Market Research workshop Online Communities THE FUTURE ACROSS TIME REPORTING  Daily consumer news  Highlight mailing  Intermediate update sessions More reporting moments over time = More impact with result Doing more with less Crossing the boundaries of qualitative research to increase business impact Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting

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