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AI-driven Insights Activation Chatbot

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(by InSites Consulting)
Presented at 'Best of Galvanize' webinar

Published in: Business
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AI-driven Insights Activation Chatbot

  1. 1. Why our Galvin Beats Siri How the Studio-team is preparing for the future Tom De Ruyck, the Visionary, InSites Consulting Stef Nimmegeers, the Geek, InSites Consulting Ken Vanderbeken, the Codemaster, InSites Consulting Jilke Ramon, the Coach, InSites Consulting
  2. 2. GALVANIZE Ibiza 2016 WHY OUR GALVIN Automation and Artificial Intelligence BEATS SIRI
  3. 3. “Automation and Artificial Intelligence will, over a period of time, replace the worst 75% of market research, leaving just the best as having a significant human component.” GALVANIZE Ibiza 2016 Ray Poynter NewMR WHY OUR GALVIN BEATS SIRI
  4. 4. GALVANIZE Ibiza 2016 “Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.” Irving Wladawsky Berger WHY OUR GALVIN BEATS SIRI
  5. 5. GALVANIZE Ibiza 2016 Artificial Intelligence Intelligence Augmentation VERSUS WHY OUR GALVIN BEATS SIRI
  6. 6. GALVANIZE Ibiza 2016 MOST INNOVATIVE AGENCY. For now? WHY OUR GALVIN BEATS SIRI
  7. 7. DISAPPOINTMENT EXPERIMENTS GALVANIZE Ibiza 2016 Linear versus Exponential growth TIME TECHNOLOGY CAPABILITY AMAZEMENT BUSINESS GROWTH WHY OUR GALVIN BEATS SIRI
  8. 8. GALVANIZE Ibiza 2016 WHAT DOES THIS MEAN FOR THE Insight Activation Studio? WHY OUR GALVIN BEATS SIRI
  9. 9. GALVANIZE Ibiza 2016 “YOU’RE EITHER THE ONE THAT CREATES THE AUTOMATION OR YOU’RE getting automated” Tom Preston-Werner Founder GitHub WHY OUR GALVIN BEATS SIRI AUTOMATION1.
  10. 10. GALVANIZE Ibiza 2016 WHY OUR GALVIN BEATS SIRI IMPROVED ACTIVATION FLOW THE RIGHT MESSAGE AT THE RIGHT TIME
  11. 11. GALVANIZE Ibiza 2016 ARTIFICIAL2. INTELLIGENCE “Conversational interfaces will replace apps” Mark Zuckerberg CEO Facebook WHY OUR GALVIN BEATS SIRI
  12. 12. Meet Galvin – Our very own Chatbot GALVANIZE Ibiza 2016 LUIS AI WHY OUR GALVIN BEATS SIRI
  13. 13. GALVANIZE Ibiza 2016 “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2 WHY OUR GALVIN BEATS SIRI Meet Galvin – Our very own Chatbot
  14. 14. GALVANIZE Ibiza 2016 BEATS SIRI Meet Galvin – Our very own Chatbot “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2 WHY OUR GALVIN
  15. 15. Meet Galvin – Our very own Chatbot “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2 GALVANIZE Ibiza 2016 WHY OUR GALVIN BEATS SIRI
  16. 16. GALVANIZE Ibiza 2016 DAILY DIGEST WHAT CAN THIS BOT DO FOR US today ANSWER QUESTIONS PROVIDE INSPIRATION WHY OUR GALVIN BEATS SIRI
  17. 17. GALVANIZE Ibiza 2016 WHAT CAN THIS BOT DO FOR US tomorrow VOICE CONTROL MEMORY ANSWER QUESTIONS 2.0 PERSONALITY PROACTIVE SUGGESTIONS WHY OUR GALVIN BEATS SIRI
  18. 18. GALVANIZE Ibiza 2016 “Ok Samantha, Inspiration” give me some WHY OUR GALVIN BEATS SIRI
  19. 19. GALVANIZE Ibiza 2016 TOTAL IMMERSION IN THE consumer world WHY OUR GALVIN BEATS SIRI
  20. 20. GALVANIZE Ibiza 2016 THE END OF THE Powerpoint reports IS NEAR! WHY OUR GALVIN BEATS SIRI
  21. 21. Challenge accepted?

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