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Tom Chamberlain - Question 4 Evaluation


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Tom Chamberlain - Question 4 Evaluation

  1. 1. Tom Chamberlain (3241)Harrogate High SchoolA2 Media StudiesFinal Evaluation
  2. 2. How did you use mediatechnologies in the constructionand research,planning and evaluation stages?
  3. 3. Research and Planning – EdublogsI used to post all of my documents onto an online blog. I found Edublogs veryeasy to use as the workflow between posts, editing and pages runs flawlessly; increasing myproductivity as I have gradually completed the course. The simple page layout and designallowed me to customize my blogs appearance through themes and thus improve theoverall presentation of my work.•Post anytime from anywhere.•Edit, upload and amend from multipletechnology platforms and devices; such as myiPhone, laptop and tablet.•Upload images, video and links to illustrate mywriting more clearly.•Post any ideas, thoughts, progress ormodifications to my production as a form of diarythroughout the completion of my mediaproduction.•Used to track my progress and cross referenceany documents that were still outstanding.
  4. 4. Research and Planning – YouTube and VimeoBoth YouTube and Vimeo are video sharing websites used around the world to post themajority of videos onto the web. I found YouTube very helpful to view student films, whileVimeo was used to watch professional short films from a diverse range of directors focusingon many different subjects and genres. All of my findings were highly inspiring andconsequently allowed me to write a textual analysis for multiple moving image products andled me to make the final decision of choosing the Science Fiction, Post-apocalyptic sub-genre.•Related links to similar videos from the samegenre, actor, director or producer.•Easy to search, navigate and save content thatneeded to be watched and analysed at a later date.•Very fast buffering speeds, allowing me to watchhigh definition video and see all of the detail thedirector intended for the audience to see andunderstand.•Easily share my findings with my peers beforeconducting an analysis, as a basic form of audiencefeedback for my research choices.
  5. 5. Research and Planning – Microsoft Office SuiteI chose to use the Microsoft Office Suite as I felt highly proficient in Word, PowerPoint andExcel. Before some of my work was uploaded onto my blog, the complex and importantdocuments were word processed to ensure their safety if my blog encountered anyproblems or errors. PowerPoints were used to assist my presentation of my work, whileExcel helped to create spreadsheets, charts and graphs to provide a visual representation ofmy planning documents and research.•Work was easy to access as the applications wereinstalled on many portable devices and computers.•Graphs, charts and tables made all data simple tointerpret and analyse.•Used as the fundamental form of mediatechnology in my production.•Create clear layouts and a add variety of choices ofpresentation to my media blog in attempt to makeit look more appealing and interesting.
  6. 6. Research and Planning – SlideshareDuring the research and planning process, I discovered an interesting website which allowedme to upload PowerPoints onto the Internet. This website helped me primarily during myresearch into similar ancillary products, as many other students use Slideshare to post theirwork online in order to gather feedback. This new form of media technology proved highlysuccessful, as I received a view count growth of over 1100% within the first week of postingmy work onto Slideshare.•View similar slideshow presentations related to thesame topic, for instance the structuring of audiencefeedback from a research questionnaire.•Upload different types of files if needed, such asuploading an entire ‘word’ document containingrich data text.•Save and download the best slideshows andanalyse their effectiveness.•The process involves, create PowerPoint, savePowerPoint, upload to Slideshare, convert file andpost link onto media blog.
  7. 7. Research and Planning – DaFontI used a website called DaFont to search through thousands of different fonts available forme choose for my production. As my aim was to create a strong sense of band identity, I wasaware that the style of font would impact both my main task of creating a short film and theconstruction stages of my two ancillary products. I found DaFont very easy to use, as it has acomplex category section which allows the user to narrow the search for the specific fontbeing desired. The website also has a preview font system, enabling me to view the text inthe custom style before downloading, and thus improving my efficiency as I didn’t wastetime downloading the style and deciding it would not work for my production and genre.•Download many different fonts for free.•Skip through a diverse range of categories andstyles instead of the standard availability of onlySan Serif and Serif fonts.•Easily compare and contrast font styles, whileanalysing their design and therefore beneficialmeaning to all three of my products.•View fonts from genres, such as ‘Horror’, ‘ScienceFiction’ and ‘Action’ making it easy to find a font formy genre of film text.
  8. 8. Research and Planning – SoundCloudSoundCloud was used to download different royalty free tracks for my short film. At first Ifound this website quite hard to navigate, as there was no clear indication whether or notthe music file was either copyright free or free to download. I used a YouTube tutorial inorder to gain some insight into SoundCloud and the different steps needed to establish away to get the sound tracks I needed. I consequently found SoundCloud allot easier to useonce I downloaded a few pieces of music, as I discovered that you could pick audio genres,such as ‘Film Scores’, ‘Electronic Ambience’ and ‘Instrumental’ music.•Preview a song before downloading.•Save music tracks to my user library.•Look at other user’s saved musiclibraries.•Look at composers and producersuser pages to find more of theirmusic in the same genre and style.
  9. 9. Construction – Adobe Premiere ProAdobe Premiere Pro was used to edit all of my footage together to create my short film. Thesoftware is non-linear, meaning I had a greater level of flexibility regarding positioning thevideo files on my timeline and cutting the clips together. As my short film was non-chronological, this method of editing was exceptional in allowing me to ‘overlay’ and ‘rolledit’ the footage. Once my short film was finished, I used the inbuilt link to ‘Adobe MediaEncoder’ to export my film in two different formats; one for the web and other for themedia awards screening to gain audience feedback.•RAM preview all files before exporting.•Cut, re-edit and re-export using Premiere Pro’s simpleediting interface.•Switch between Adobe Photoshop and Adobe AfterEffects using Premier Pro’s advanced workflow.•Software was very easy to use as I already hadexperience from my foundation portfolio and freelancework from outside school.•Manipulate audio, by using waveforms to increase ordecrease the pitch, bass and overall volume.
  10. 10. Construction – Adobe After EffectsWhile editing in Adobe Premiere Pro, I used After Effects to compose my footage and send itback into my primary timeline. I used a selection of plug-ins with Adobe After Effects,including ‘Magic Bullet Looks’ to colour correct and colour grade my footage and ‘MagicBullet Grinder’ to transcode the original video files into lower bit-rate versions for mycomputer to handle without it lagging or causing significant delays. As After Effects is amotion graphics application, I chose to use this to create my titles at the start and end of myshort film; as effects could be applied directly to the text by using a plug-ins called ‘Twitch’and ‘Digi Effects Damage’.•Compose different footage together.•Colour correct and colour grade.•Create titles and apply effects.•More options to fine tune the audio tracks byusing the software to create ‘key frames’ to linkthe sound file directly to the editing of thefootage.•Stabilize image motion to reduce camera shakeand improve the quality of my shots.
  11. 11. Construction – Adobe PhotoshopPhotoshop was used to create my ancillary tasks of a magazine review and film poster. Icould have chosen to use Adobe ‘InDesign’ to create my magazine, but I felt more proficientin Photoshop as I constantly use it to edit my personal photography before uploading mypictures onto my website. I transferred my skills and ensured all photo manipulation andtransformations were carried out correctly, and the resizing did not distort or warp theimages in anyway. At all stages of production, I constantly exported the media products andanalysed the next process that needed to be carried out, such as adding or removingconventions, changing image colours or rasterizing text font.•Easily choose from a range of fontsto create a specific house style formy production.•Design my own productioncompanies logo for ‘Spectrum Films’and a magazine called ‘Lore’.•Superimpose image files usinglayers, the clone stamp tool, freetransforming, rasterizing, contentaware tool and the magic wandtool.
  12. 12. Other TechnologiesI used my iPhone to contact my production assistantand cast member to organise times and dates forfilming, and inform each member on the total progressof my production. I also used my Apple Macbook as mymain computer during the research, planning,construction and evaluation stages of production. Ichose to bring my machine into school, as thecomputer software at my educational institution fallssub-standard to my own editing packages available tome at home.An application called iCal was used on my Macbookand iPhone to sync dates recorded for my production.This app became my organiser and planner, as notescould be logged and sent back to me in order to writeup details onto blog and produce the final ‘call sheet’for the dates of my production.
  13. 13. EvaluationFor my final evaluation, I used Slideshare to upload my slideshows I created on MicrosoftPowerPoint onto the Internet. I used Microsoft Word to write up my script for my evaluationvideos that were constructed in iMovie 09 and exported using Apple QuickTime Pro.I feel it is not necessary to write in-depth about the technologies used in my evaluationstages of production, as all process have previously been detailed in my work on research,planning and construction.