Post Penguin SEO

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Penguin is now a few months old, and this deck is a bit of a look at what it should teach us about SEO.

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Post Penguin SEO

  1. 1. Post-Penguin SEOTOM ANTHONY
  2. 2. Penguin - What changed?
  3. 3. Should SEOs be thinking about anchor text atall any more?Tom Anthony | @TomAnthonySEO
  4. 4. Should SEOs be thinking about anchor text atall any more? We should still pay attention to anchor 19% text, but we need to mix it up. 72% 1% 8% Yes, just as before. Just from different sources. Yes, but lower %. Mix in branded links and other non-keyword links. Just ignore anchor text, get links and dont specify preferred anchor. Links are dead. Social rules! UnsureTom Anthony | @TomAnthonySEO
  5. 5. Post-penguin, what percentage of anchor textshould be branded?Tom Anthony | @TomAnthonySEO
  6. 6. Post-penguin, what percentage of anchor textshould be branded? Most SEOs think most of 23% your anchor text should now be branded. 43% 33% Under 30% 30-50% 50+%Tom Anthony | @TomAnthonySEO
  7. 7. Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
  8. 8. Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
  9. 9. 80 SEOs surveyed.1 Penguin recovery.
  10. 10. Full survey results will be published on Distilled Blog this week: http://www.distilled.net/blog/
  11. 11. Penguin Was Not Alone
  12. 12. Tom Anthony | @TomAnthonySEO
  13. 13. Recent Algorithm UpdatesAugust 2009: Caffeine (testing)May 2010: May DayJune 2010: Caffeine (launch)Feb 2011: PandaNov. 2011: FreshnessApril 2012: PenguinTom Anthony | @TomAnthonySEO
  14. 14. SEO: Post Penguin (and Panda, and May Day)
  15. 15. Accept that paid links still workTom Anthony | @TomAnthonySEO
  16. 16. Paid Links & Low Quality Links Low Quality /Paid Links Anchor Text Links * may not be to scale ;)Tom Anthony | @TomAnthonySEO
  17. 17. Tom Anthony | @TomAnthonySEO
  18. 18. Tom Anthony | @TomAnthonySEO
  19. 19. Don’t blindly follow others.Tom Anthony | @TomAnthonySEO
  20. 20. Tom Anthony | @TomAnthonySEOImage: http://www.shorpy.com/node/3670
  21. 21. We got lazy.
  22. 22. Where’s the value?
  23. 23. What is the common factor? May Day Panda Freshness PenguinTom Anthony | @TomAnthonySEO
  24. 24. All are about value to the user: May Day Trustworthy Panda Quality Freshness Up to Date Penguin ReputableTom Anthony | @TomAnthonySEO
  25. 25. Do Guest Posts add value? “...when youre just doing it to sort of turnthe crank and get a massive number of links, thats something we are less likely to count those links.” Matt Cutts, Google
  26. 26. Do Infographics add value?“I would not be surprised if at some point inthe future we did not start to discount these infographic-type links to a degree.” Matt Cutts, Google
  27. 27. Examples of value...
  28. 28. Tom Anthony | @TomAnthonySEO
  29. 29. AppliancesOnline.comTom Anthony | @TomAnthonySEO
  30. 30. AppliancesOnline.comTom Anthony | @TomAnthonySEO
  31. 31. Be Zebra proof: Add value.
  32. 32. Questions? Per Eriksson Tom Anthony@PerfektEriksson @TomAnthonySEO

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