3. Should SEOs be thinking about anchor text at
all any more?
Tom Anthony | @TomAnthonySEO
4. Should SEOs be thinking about anchor text at
all any more?
We should still pay
attention to anchor 19%
text, but we need to mix
it up. 72%
1%
8%
Yes, just as before. Just from different sources.
Yes, but lower %. Mix in branded links and other non-keyword links.
Just ignore anchor text, get links and don't specify preferred anchor.
Links are dead. Social rules!
Unsure
Tom Anthony | @TomAnthonySEO
6. Post-penguin, what percentage of anchor text
should be branded?
Most SEOs think most of
23%
your anchor text should
now be branded.
43%
33%
Under 30% 30-50% 50+%
Tom Anthony | @TomAnthonySEO
13. Recent Algorithm Updates
August 2009: Caffeine (testing)
May 2010: May Day
June 2010: Caffeine (launch)
Feb 2011: Panda
Nov. 2011: Freshness
April 2012: Penguin
Tom Anthony | @TomAnthonySEO
23. What is the common factor?
May Day
Panda
Freshness
Penguin
Tom Anthony | @TomAnthonySEO
24. All are about value to the user:
May Day Trustworthy
Panda Quality
Freshness Up to Date
Penguin Reputable
Tom Anthony | @TomAnthonySEO
25. Do Guest Posts
add value?
“...when you're just doing it to sort of turn
the crank and get a massive number of links,
that's something we are less likely to count
those links.”
Matt Cutts, Google
26. Do Infographics
add value?
“I would not be surprised if at some point in
the future we did not start to discount these
infographic-type links to a degree.”
Matt Cutts, Google