1.
Emerging
Forms of Search
@TomAnthonySEO

2.
Natrual lagnugae is
raelly hrad

3.
Ambient Search
3 Emerging Forms of Search
Faceted Search
Transactional Search

4.
TrendTechnologyResearch

5.
Ambient Search

6.
Google Information Needs Study
Google asked 8 times a day:
What did you want to
know recently?
Research
http://dis.tl/googleDIN

7.
Google Information Needs Study
Google found:
1/3rd of potential
searches are unfulfilled
Research
http://dis.tl/googleDIN

8.
Home Assistant Appliances Technology

9.
Home Assistant Appliances Technology

10.
Open Source Alternatives Technology

11.
Home Automation via Same Interface Technology

12.
Device Sharing Research
http://dis.tl/device-sharing
•1.1 times per day
•Usually phones
•5% with strangers
People share devices:

13.
More Devices: Smart Mirrors Technology

14.
Smart User Identification
Google Zensei:
Bioimpedance
http://dis.tl/google-zensei
Research

15.
Ambient Interfaces (Soli & Glissando)
http://dis.tl/atap-soli
Research

16.
Screens Everywhere: Magic Leap
http://dis.tl/Magic-Leap-Demo
Research

17.
Ambient Search
• Search devices will be ubiquitous - leading to
more searches and new types of search.
• Personalisation will be ubiquitous - leading to
increased reliance on it.
• Interfaces will improve - which will empower
people to do more complex types of queries.

18.
Faceted Search

19.
eCommerce Searches - 2 Phases
1.
Search on
Search Engine
3.
Sort & Filter
Products on site
2.
Move to a
website

20.
Direct Answers Trend

21.
Conversational Search Technology

22.
Hound: Faceted Search Example Technology
http://dis.tl/houndvid

23.
Faceted Search is like Faceted Nav

24.
Machine Learning Service Discovery Technology
http://viv.ai/

25.
Machine Learning Service Discovery Technology

26.
Faceted Search
• Search Engines will capture more of the
funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling
more and more of these searches.

27.
Transactional Search

28.
Amazon Echo: Voice Purchase Technology
http://dis.tl/echo-order

29.
Collapsed Funnel: Search & Checkout Trend

30.
Viv: Conversational Commerce Technology
http://dis.tl/viv-demo

31.
Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's
going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder

32.
Ambient + Faceted + Commerce
OK, Alexa. Buy the
cheapest 5 star washing
powder that will arrive
before Friday.
Technology

33.
The Funnel Collapses
Search, Sort & Filter at the
Search Engine
They they checkout there too…

34.
Organic becomes like Google Shopping?

35.
What I just told you…
•Search results increasingly presented ‘inside’ the SE.
•Conversions will also happen in-situ, especially with IPAs.
•Make an app now and start integrating into IPAs.
•Opportunity to leap-frog web-search competitors.

36.
Dankeschön!
@TomAnthonySEO

37.
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Our new SEO A/B Testing platform is available.