Toluna Corporate Presentation

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Toluna is the leader in online market research panels and survey technology.

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Toluna Corporate Presentation

  1. 1. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  2. 2. …1-100 questions answered by anyone, anytime...anywhere
  3. 3. Who are we? The world’s number 1 1,500+ clients worldwide – Local support from 17 offices in 10 countries – Europe, America, APAC – 30 native languages in-house Largest provider of Global online sample – 5 million completed survey completes a quarter – 4 million active panellists managed across 34 countries – Surveys completed across 62 countries More than just sample – Value added Technology-based Services: – Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls Unique and innovative approach – Unique social media model provides highly responsive panellists – Innovations drive – Un-rivalled global capacity and reach – Broadest range of industry solutions – Providing better quality data for broadest range of studies
  4. 4. Service Offerings Enabling Insight Sample  Propietary Panellists  Advanced Surveys Online Ad Effectiveness Technology (SaaS)  Community Management  Survey Authoring Panel Management Consultancy  Custom Panel Build Managed Panel Services Polls  Quick Polls Sponsored Polls Quick Surveys
  5. 5. Advantages of scale Anyone, Anytime, Anywhere Anyone – Global proprietary panel capacity – 4 million active panellists across 34 countries – 5 million completed questionnaires a quarter – Comprehensive profiling for hardest to reach audiences – Custom panels: Community approach enables unique insight Anytime – 24/7 support – Industry-leading systems & processes – Dedicated ‘weekend field’ team Anywhere – 17 offices across 10 countries – 30 native languages spoken in-house
  6. 6. 4 million active panellists Any project, anyone, anywhere Worldwide 3,949,348 Europe and Russia 2,423,899 Americas 955,053 Asia Pacific 570,396
  7. 7. What do we do? Online sample Online Sample Services – Global panel community network – Consumer, Business and Healthcare panels – Flash and conjoint questionnaire programming and hosting – Panel Building and Management services – IVR and mobile interviewing technology
  8. 8. What do we do? Poll & survey technology Survey & Panel technology (SaaS) – QuickSurveys: Ask 1-5 questions and receive 2,000 responses in just a few hours – PanelPortal: Build and manage your own panel of highly engaged panellists – AutomateSurvey: Create advanced online questionnaires with ease – Brandspector: Measuring Ad Effectiveness
  9. 9. …how are we different?
  10. 10. Panels Panels Panels Sound familiar? Huge published figures but poor response rates Lack sector specific profiling Limited geographic coverage Ever increasing burn out of members Attract a narrow member profile
  11. 11. Reliable survey completion Model needs to evolve Email Lists Online Panels Panel CommunitiesInternet Traffic
  12. 12. It’s time to get… Social! A unique integration of social media and online panels Designed to maximise panel capacity by providing members with an engaging online experience Social voting gives consumers the power to create polls, see live results and respond to debates
  13. 13. Capacity? Our panel communities… Attract a broader pool of panellists Members highly responsive to survey invitations Members provide deeper and more regularly refreshed profiling data Integrate polls into Facebook, MySpace stimulating WoM referral and fresh members
  14. 14. Anyone? The difference
  15. 15. Profiling Know what’s feasible within hours Attract a broader pool of panellists 16 Specialist Panels – Ranging from Automotive to Video Gamers – Constantly evolving profiling Average 750 data points per panellist – Aids feasibility – Pre-identification for survey invitations – Faster field, reliable field-time Supplemented with community polls – served providing on demand custom profiling and incidence checks – 24 hour results – Fast, accurate and FREE
  16. 16. Anywhere? The difference
  17. 17. Toluna Proprietary Panels EMEA FRANCE 424,280 GERMANY 273,745 BELGIUM 99,940 ITALY 144,284 UK 781,141 NETHERLANDS 107,596 RUSSIA 95,804 SWEDEN 46,109 POLAND 76,943 PORTUGAL 40,763 CZECH REP 8,070 FINLAND 38,403 NORWAY 25,920 DENMARK 31,476 IRELAND 41,215 AUSTRIA 11,099 SPAIN 151,711 SWITZERLAND 13,496 GREECE 11,904 TURKEY Available soon SOUTH AFRICA Available soon
  18. 18. Toluna Proprietary Panels Americas MEXICO 67,725 USA 662,669 CANADA 94.513 ARGENTINA 12,147 PERU 4,430 CHILE 10,995 BRAZIL 102,574
  19. 19. Toluna Proprietary Panels APAC CHINA 268,618 JAPAN 59,815 HONG KONG 4,775 Rep. of KOREA 16,755 AUSTRALIA 107,240 INDIA 97,081 NEW ZEALAND 15,219 SINGAPORE 893 THAILAND Available soon MALAYSIA Available soon
  20. 20. Anytime? The difference
  21. 21. Local delivery teams 24/7 service and support 17 local service offices across 10 countries 30 native languages in house to guide questionnaires, incentives and invites Local delivery teams across Europe, North America and Asia-Pacific Providing 24/7 service and support
  22. 22. Toluna overview Summary 1,500+ clients worldwide – Local support from 17 offices in10 countries – Europe, America, APAC – 30 native languages in-house Largest provider of Global online sample – 5 million completed survey completes a quarter – 4 million active panellists managed across 34 countries – Surveys completed across 62 countries More than just sample – Value added Technology-based Services: – Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls Unique and innovative approach – Unique social media model provides highly responsive panellists – Innovations drive – Un-rivalled global capacity and reach – Broadest range of industry solutions – Providing better quality data for broadest range of studies
  23. 23. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  24. 24. ADDITIONAL SLIDES ADDITIONAL PANEL SERVICES – Community – Delivery – Quality and Recruitment PRODUCTS – PP2 – TQS – BrandSpector – Custom Panel Build
  25. 25. Maximising engagement A valuable online experience Members can... Create polls – Comment and publish opinions – Debates See ‘live results’ – Drill down into poll results Community profiles – Rate members opinions Earn rewards
  26. 26. It’s time to get… Social! A unique integration of social media and online panels Designed to maximise panel capacity by providing members with an engaging online experience Social voting gives consumers the power to create polls, see live results and respond to debates
  27. 27. Rating scales Card sort Drag and rank Match the attribute Click tracker Image optimisation Media surveys Custom surveys More engaging surveys Advanced features
  28. 28. Delivering to client expectations Project management process Project initiation Confirm specification Project team assigned Survey design Kick off call Survey consultation Sample/ incentive plan Programming Survey program Toluna survey testing Translation checking Client testing Project Launch Invitation sent Reminder sent Data Collection Quotas managed Cells filled Survey completed Data processing Data cleaned Data tables created Open ends coded Customised processes – To meet your needs; we integrate with your team Projects are expected to deliver high satisfaction – Understanding requirements: – deliverables, document timeliness & data delivery dates
  29. 29. Duplicate Response Detection™ How it Works • All respondents have a global ID – Machine-level cookie – ID is associated with the unique member account • Duplication prevented –A user may have a single ‘Group’ account o multiple ID numbers o multiple email accounts/points of access • Each respondent entering a survey has an ID check – Rules include exclusion of prior participation – Prior participation detected – route to a different survey • “Digital finger-printing” using ‘Relevant ID’ –User has 100 points of identification – Operates event with cookies disabled
  30. 30. Ensuring quality data: Six Sigma methodology Quality approach throughout Pre- Survey – Recruitment – Management – Finger-printing In field – De-duplication – Engagement Post survey – Survey-Level Quality Checks – Response Validation Define Measure AnalyseImprove Control
  31. 31. Toluna.com Recruitment - Diversity is key Unique panellists – Viral community engagement & propagation Community model – Recruiting from new psychographic segments – Natural search ‘funnels traffic’ Other methods – Media partners – PPC / Online PR – Email / banners – Referrals – Specialist target groups offline
  32. 32. Toluna.com Recruitment & Retention Double opted-in process – Conforms fully to industry standards Market research use only – No Direct Marketing or Advertising Duplicate & exclusion checks during registration Largest and most active community in the industry – Average 733 (of 1,700) attributes per member Marketing, Feasibility and Delivery consistency Ongoing ‘panel research’ to track and manage – Panellist satisfaction
  33. 33. Toluna.com Maintaining Quality Coherence – Registration vs. on-going profile data coherence Maximum limits – Up to 4 surveys completes per month Panel cleansing/purging – Automated hard bounce-back removal – Unavailable emails after 3 attempts to contact. – Panelists who complete a survey too quickly – Panelists who randomly click answers – Block email addresses from purged panelists
  34. 34. Toluna.com Participation Community – Panelists regularly encouraged to update profile – Genuine incentive – monetary + non-monetary – Panelist discussion forums and threads – Panelist product comparisons Randomization of sample: – Our tools randomly select individuals within target groups. – Ensures everyone has equal opportunity to respond – Panelists not selected purely according to their activity. – Avoids encouraging over-active panelists
  35. 35. Profiling management Recency of data The more questions asked in screener questionnaires... The more you need to consider ‘recency’ How often is this profile updated What mechanism is in place to encourage updating?
  36. 36. Panellist Recruitment A balanced approach The search effect – Each consumer created poll / debate is indexed and optimised for search rankings – Drives natural search traffic and registration – Attracts traffic not normally available through traditional banner placements Media planning – Existing media campaigns optimised for individual targets – Creative optimised for target audience – Media placement optimised for target profile
  37. 37. Engaged yet? Why is engagement so vital? Capacity to deliver – More profiling information = more targeted surveys – Mean of 750 data points per panellist – More accurate feasibility assessments – More responsive to your survey – More likely to provide better quality data – QV and ‘Sponsored Polls’ further increase capacity Who is answering? Who do you want answering? – Attracts individuals who would not normally consider joining a panel
  38. 38. Meeting client needs Core principles & commitments Global Reach Quality Innovation Substantial R&D: • Ease-of-use, cost reduction • Highly innovative products • Engaged communities • Efficient survey completion • Deliver the most robust data • Pro-actively meeting expectations • 24/7 project delivery • 4m proprietary panelists • across 34 countries. • Completed surveys •across 62 countries • Custom communities
  39. 39. Custom Panel Building Industry leading panel-building experience – Diary Consumers – Physicians – B2B Proven vertical recruitment & media expertise – Nearly 1m panellists recruited each year Panel Portal – Easily build your own panel – Track recruitment – Manage incentives
  40. 40. Toluna Polls Which one for you? Quick Surveys Sponsored Polls Quick Votes
  41. 41. Toluna QuickSurveys Quick Easy Cost-effective
  42. 42. A product for the times… Why Toluna QuickSurveys? Identified need – Top lines are sometimes enough – for client pitches – No (or VERY small) budget – “Omnibus doesn’t provide the rich media I need” – Checking incidence & feasibility – Pre-identifying hard to reach targets – Every poll response recorded against profile for re-contact – I want it NOW Leveraging Toluna’s unique assets – Toluna web 2.0 communities provide opinions – 15 million poll votes per month – Can append demographic data – Double opted-in with rich profile – Toluna Innovation & Technology
  43. 43. Toluna QuickSurveys What can you do with it? Research when you need it – Create 1-5 questions – Direct bulk sales or E-commerce engine – pay per click – Video, image and audio – Live results and drill down into 5 key data points – Fed directly into Toluna panels No wait – no hassle – 100-2,000 responses 24 hours – See results live – ‘Ask the Nation’ nat rep weighting – Immediately! – Redeploy QuickSurveys at a click of a button
  44. 44. What does the market request? …and can QuickSurveys help? Cost - I have no (or a VERY small) budget Speed – I want it NOW – I have a deadline tonight! Easy 1. if I have to DIY, then it has to be VERY simple 2. Often, need is for simple, easy to access information Volume – I need enough responses to make the data reliable Pitches - top lines are sometimes enough Alternative - Omnibus doesn’t provide me rich media Company – I need an agency who can handle everything – I need an account manager I can trust – I want to go with a credible brand I trust
  45. 45. BrandSpector Measuring Ad Effectiveness Measuring WHO is exposed to online advertisements – Providing detailed online demographic reports Identification for follow-on studies – Pre & post ad testing Tools & services addressing the needs of: Project Experience: – more than 500 Ad Tracking Studies – more than 90 Remote Testing Studies Market Research Institutes and Consultancies Online Advertisers, Agencies and Publishers Website Operators and E-Businesses
  46. 46. BrandSpector How it works 1,000,000+ panellists tagged • Canada 21,210 • France 150,296 • Germany 121,171 • Italy 47,626 • Netherlands 29,666 • Russia 8,705 • Spain 49,818 • UK 428.913 • USA 223.680 1. Online Ad is TAGGED. 2. TAG identifies Toluna cookies of people seeing the ad. 3. Cookie includes Toluna universal panel ID number 4. The list with panel ID numbers + time stamp and location ID is stored on the server 5. Toluna can append panel data to universal panel Ids. Deliverables: Structured data report Sample for pre/post tests Ad to be measured
  47. 47. Example deliverable Live data report
  48. 48. PanelPortal Panel Community Management A platform that enables the end to end management of an online panel community – Over 100 technology clients – Developed and used in house – A true end to end solution – Hosted SaaS platform – Complete implementation support and training
  49. 49. Panel Community Management Driving marketing effectiveness New product development – Idea generation – Concept evaluation Competitor assessment – Survey competitor customers – Competitor KPI dashboard Communications – Assess concepts / campaigns – Live brand attitude dashboards Customer retention – Identify experience weak points (Beyond CSAT)
  50. 50. PanelPortal Hosted panel community management solution – No hidden costs of hardware, software – Easy to use, full support, limited resources required Package proprietary and ‘best of breed’ knowledge – Developed by the panel people – Used in-house – Designed for ease of use – 100+ clients Comprehensive Professional Services at hand – Ensuring your success
  51. 51. Panel Community Management Efficiency and brand dialogue A more efficient panel – Community management features keep members engaged and responsive Public brand –consumer relationship – Enable brand to create a consumer dialogue area within existing web assets – Plug and play brand community dialogue without external consultancy technical development – Fit into existing online brand assets and presence – Plug in new applications and features to maintain community interaction with your brand
  52. 52. In house panels Typical benefits Speed – Create questionnaires and launch survey in hours Cost – Zero postal / print / data / interviewer – Save on external sample costs – Use existing web traffic, email lists and CRM records to recruit Fast and valid sampling – Automatically manage quotas / randomisation Targeting – Easily reach niche targets in a few clicks Data Quality – Respondent convenience – Media and interaction (image /video / audio)
  53. 53. Custom Panel Building Industry leading panel-building experience – Diary Consumers – Physicians – B2B Proven vertical recruitment & media expertise – over 2,000,000 panellists recruited each year Panel Portal – Easily build your own panel – Track recruitment – Manage incentives
  54. 54. The Process Panel Community Management The process Survey and Discussion Live Results Reporting Refine Marketing Spend Panel Management Web Community Management Convert Existing Records into Panellists
  55. 55. PanelPortal Migration services Consultancy services help migrate existing projects online and into your panel community Feasibility analysis – Define which surveys can be run according to target, frequency, cost and effectiveness Questionnaire migration – Optimize scripting, look & feel, questionnaire templates, adapt sampling and quotas Fieldwork test methodology – Toluna can help to compare results from offline fieldwork (CATI, F2F) to online collection
  56. 56. PanelPortal Example Portals
  57. 57. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

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