In recent two decades retailing online has rapidly grown in the retail business. This growing, which is depended on the widespread improvements in the internet and information technology, caused the occurring of the term of electronic commerce, prefixed as e-commerce. E-commerce commonly includes the processes of selling and purchasing, delivering, marketing, servicing, developing and payment of the products and services via online. (Chaudhury and Kuilboer, 2001) It focuses on the internal and external activities of the commerce on the way of online with business partners and individuals by using the managing of the information systems. The company can benefit the advantages of being able to operate its business 7/24 all year, stepping the global market without border boundaries, reducing its operating costs and interacting with consumer to providing them convenient.
Since the first application of e-shopping of Tesco on 1984 and the first application of 24 hour e-shopping of Amazon.com on 1995 (Byers, 2006), e-commerce has been conducted with varies of types, such as Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Business to Individuals (B21) and so on. The burst of the dot.com bubble on 2000, which eliminates many internet based companies, has shown the importance of the improvement of the management information system to making decisions prudently and reasonably. (Cross and Miller, 2002)
Management information system (MIS) refers to providing data, collecting in a systematic way, processing, storing, widening and enhancing of the information to execute the managing activities in an effective way and profitably. It objectives to facilitating the decision making, providing the essential information from entire sections, emphasizing the critical points, making reasonable decisions. (Anderson and Post, 2006) The MIS, ultimately goals the optimization, has to have the characteristics of providing relevant information for all levels of management from top to down, directing actively by the management, covering all the functions of the organization, having the common data flow to avoid the overlapping and reiteration, being in a long term planning at least 3 to 5 years, flexible and user friendly. It must not be forgotten that the well quality of the inputting data, well designing of the process and the system, and well managing of the processing system directly affect the quality of the necessary information which enables the organization to become productive and profitable. (O`Brien, 1999; McLeod et al, 2007; Beynon-Davies, 2009)
This is assignment aims to understand, how MIS has been using at Amazon.com to collect data and deliver it as information, how reasonable decisions making has occurred and critically evaluate the managing of information system.