Culture branding is more than your employee ‘reality channel’ for three reasons:
1. Culture branding is not simply documenting what your employees are doing day-to-day, like a security camera capturing unscripted moments. Culture branding must identify the ‘higher idea’ that your employees stand for, and find ways to illuminate and enrich it.
2. By presenting a truer picture of your company to job candidates, you are effectively pre-screening them to find out who will fit in and succeed within your organization.
3. A well-honed culture brand not only excites your future employees, but also rallies and motivates your current workforce. Culture branding asks you to capture the essence of work within your organization to further enrich that ‘ineffable thing’ within your workplace.
To find out more about culture branding, take a read of this ebook.