1.
Geordy Murphy, President & CEO
9191 RG Skinner Parkway
Jacksonville, FL 32256
Phone: 904-538-0780
E-Mail: geo@Fobesoft.com
Website: www.Fobesoft.com
Copyright 2015, Fobesoft, LLC
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2.
MARKET / PROBLEM
 One Million Restaurants in the
United States, with a failure
rate of 60+% in the 1st
Year.
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Copyright 2015, Fobesoft, LLC

3.
PRODUCT / SOLUTION
Real-time P&Ls, With Up to the Minute Labor
and Food & Beverage detail, along with
action-focused corrective actions 3
Copyright 2015, Fobesoft, LLC

4.
TARGET CUSTOMER
Single Unit, Multi Unit,
Franchisees
Weak Leadership:
Control of Food & Bev Costs
Control of Labor Costs
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Copyright 2015, Fobesoft, LLC

5.
VALUE PROPOSITION
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Copyright 2015, Fobesoft, LLC
Fobesoft Restaurants: 2-4% Increase in Profitability.
$2 Million Restaurant, 2% Increase in Profitability =
$40,000 More Into the Owners’ Pockets. 25.8X ROI

6.
CUSTOMER ACQUISITION
 Direct Sales/Inbound
Marketing
 Acquisition Cost $384
Year 1, $320 Year 5
 Lifetime customer
value: $12,000
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Copyright 2015, Fobesoft, LLC

7.
MANAGEMENT TEAM
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Copyright 2015, Fobesoft, LLC
Geordy Murphy,
CEO
30 Years Industry
Experience.
Author
Experienced
Restaurateur
Todd Smith, COO
Entrepreneurial
expert, consultant.
Financial background.
MBA, finance
experience.
Raj Chidambaram,
CTO
IT Director
Program Mgr.
Scrum/Agile
proficiency
Andrew Woodberry,
CMO
Software sales
expert.
Prior
company
exits.

8.
COMPETITION
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Overly complex
Too expensive
Frustrating
Requires an accountant/controller to use
No real time data and/or corrective actions

9.
REVENUE MODEL
SaaS Software Subscription Model: $129-299/month
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Copyright 2015, Fobesoft, LLC
2016 2017 2018 2019 2020
Gross Revenue
Gross Revenue 342,391 1,605,297 4,191,868 8,658,929 20,101,139
Less COGS 53,087 194,583 443,187 821,304 1,692,091
Gross Margin 289,304 1,410,714 3,748,681 7,837,626 18,409,048
Operating Expenses
General & Admin 398,224 631,575 685,518 892,869 1,304,315
Sales & Marketing 173,260 235,548 311,507 298,109 392,547
Technology/IT 159,517 452,434 729,576 1,023,063 1,458,682
Total Operating Expenses 731,000 1,319,557 1,726,600 2,214,041 3,155,543
Non-Operating Income 17,759 5,044 13,368 61,585 191,542
Pretax Income (423,937) 96,201 2,035,448 5,685,170 15,445,047
Net Income (423,937) 96,201 1,437,749 3,695,361 10,039,281

10.
STATUS
Initial Team in Place.
Market ready
POS Integration Next.
Beta Testing Clients Next.
Marketing Ramp Up Needed.
Software Partnerships.
Add-on Features.
National Rollout
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Copyright 2015, Fobesoft, LLC

11.
FUNDING PLANS
Owner Investment: $200,000
Seeking Additional $1 million
Funding for Key Hires, Marketing,
Services & Working Capital.
15 Months to Breakeven
Additional Funding Unlikely
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Copyright 2015, Fobesoft, LLC

12.
FULL FUNDING PACKAGE
AVAILABLE UPON REQUEST
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Copyright 2015, Fobesoft, LLC
Geordy Murphy, President & CEO
Phone: 904-538-0780
E-Mail: geo@Fobesoft.com