Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fobesoft: Fresh P&Ls Served Up Daily

350 views

Published on

Fobesoft is a SaaS based software company for the restaurant industry. Our software helps restaurant managers/owners manage their business to the bottom line, whether they're single unit owners, or multi-unit congolmerates.

Published in: Software
  • Login to see the comments

  • Be the first to like this

Fobesoft: Fresh P&Ls Served Up Daily

  1. 1. Geordy Murphy, President & CEO 9191 RG Skinner Parkway Jacksonville, FL 32256 Phone: 904-538-0780 E-Mail: geo@Fobesoft.com Website: www.Fobesoft.com Copyright 2015, Fobesoft, LLC 1
  2. 2. MARKET / PROBLEM  One Million Restaurants in the United States, with a failure rate of 60+% in the 1st Year. 2 Copyright 2015, Fobesoft, LLC
  3. 3. PRODUCT / SOLUTION Real-time P&Ls, With Up to the Minute Labor and Food & Beverage detail, along with action-focused corrective actions 3 Copyright 2015, Fobesoft, LLC
  4. 4. TARGET CUSTOMER Single Unit, Multi Unit, Franchisees Weak Leadership: Control of Food & Bev Costs Control of Labor Costs 4 Copyright 2015, Fobesoft, LLC
  5. 5. VALUE PROPOSITION 5 Copyright 2015, Fobesoft, LLC Fobesoft Restaurants: 2-4% Increase in Profitability. $2 Million Restaurant, 2% Increase in Profitability = $40,000 More Into the Owners’ Pockets. 25.8X ROI
  6. 6. CUSTOMER ACQUISITION  Direct Sales/Inbound Marketing  Acquisition Cost $384 Year 1, $320 Year 5  Lifetime customer value: $12,000 6 Copyright 2015, Fobesoft, LLC
  7. 7. MANAGEMENT TEAM 7 Copyright 2015, Fobesoft, LLC Geordy Murphy, CEO 30 Years Industry Experience. Author Experienced Restaurateur Todd Smith, COO Entrepreneurial expert, consultant. Financial background. MBA, finance experience. Raj Chidambaram, CTO IT Director Program Mgr. Scrum/Agile proficiency Andrew Woodberry, CMO Software sales expert. Prior company exits.
  8. 8. COMPETITION 8 Copyright 2015, Fobesoft, LLC Overly complex Too expensive Frustrating Requires an accountant/controller to use No real time data and/or corrective actions
  9. 9. REVENUE MODEL SaaS Software Subscription Model: $129-299/month 9 Copyright 2015, Fobesoft, LLC 2016 2017 2018 2019 2020 Gross Revenue Gross Revenue 342,391 1,605,297 4,191,868 8,658,929 20,101,139 Less COGS 53,087 194,583 443,187 821,304 1,692,091 Gross Margin 289,304 1,410,714 3,748,681 7,837,626 18,409,048 Operating Expenses General & Admin 398,224 631,575 685,518 892,869 1,304,315 Sales & Marketing 173,260 235,548 311,507 298,109 392,547 Technology/IT 159,517 452,434 729,576 1,023,063 1,458,682 Total Operating Expenses 731,000 1,319,557 1,726,600 2,214,041 3,155,543 Non-Operating Income 17,759 5,044 13,368 61,585 191,542 Pretax Income (423,937) 96,201 2,035,448 5,685,170 15,445,047 Net Income (423,937) 96,201 1,437,749 3,695,361 10,039,281
  10. 10. STATUS Initial Team in Place. Market ready POS Integration Next. Beta Testing Clients Next. Marketing Ramp Up Needed. Software Partnerships. Add-on Features. National Rollout 10 Copyright 2015, Fobesoft, LLC
  11. 11. FUNDING PLANS Owner Investment: $200,000 Seeking Additional $1 million Funding for Key Hires, Marketing, Services & Working Capital. 15 Months to Breakeven Additional Funding Unlikely 11 Copyright 2015, Fobesoft, LLC
  12. 12. FULL FUNDING PACKAGE AVAILABLE UPON REQUEST 12 Copyright 2015, Fobesoft, LLC Geordy Murphy, President & CEO Phone: 904-538-0780 E-Mail: geo@Fobesoft.com

×