Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books

Todd Sattersten
Todd SatterstenPresident at BizBookLab
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Venture Capitalists




                      Randy Calderone
Entrepreneurs
Risk




       Time
Time




Cost           Quality




       SCOPE
Risk




              [luxr]
       Time
Minimum
Viable
Product
Minimum
Viable
Publishing
MMVP
Pre-Sales   •Letter of Intent
            •Orders with Pending Charge
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Concierge   “Be The Book”
Smaller Pieces   •Serializations
                 •Features
                 •Blogs
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
The Unbook   •Working Software
Updating




Commenting




 Integration
Thanks!




http://oreil.ly/everybookis
Bits and Pieces
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
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Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books

Editor's Notes

  1. Harry Ransom Center at University of Texas at Austin 180 printed48 known to exist20 complete copies1 of five
  2. In the end, it was his cash flow and equity structure that did him in. After pivoting from one business to another, solving myriad technology problems with keen insight, recruiting a team, raising capital, perfecting his product through secret alphas and public betas, launching his business, finding customers, and earning revenue, the founder's main investor called in his loan and, in a nasty legal battle, took possession of most of the company's assets.Jarvis, Jeff (2012-02-27). Gutenberg the Geek (Kindle Single) (Kindle Locations 5-8). . Kindle Edition.
  3. Middlemarch, Sherlock Holmes, White Fang,Tarzan, Foundation, DuneOld Curiosity Shop by Charles Dickens (1840-1841) in Master Humphreys Clock, book in 1841Bonfire of the Vanities by Tom Wolfe (July 1984 to August 1985, 27 installments) in Rolling Stone, spent two years rewriting the book, Sherman McCoy writer -> bond salesman, book in 1987
  4. Jay Cross and Dave Gray
  5. “The Probability That a Real-Estate Agent Is Cheating You (and Other Riddles of Modern Life)” in NYT Magazine August in 2003Loud and Clear in Stanford Innovation Journal