Author(ity): Primary Ways To Succeed

Todd Sattersten
Todd SatterstenPresident at BizBookLab
A U T H O R ( I T Y ) :
P R I M A R Y M E T H O D S
T O S U C C E E D
TODD SATTERSTEN
1
Author(ity): Primary Ways To Succeed
2
Author(ity): Primary Ways To Succeed
Author(ity): Primary Ways To Succeed
Author(ity): Primary Ways To Succeed
3
W H A T ?
S O W H A T ?
N O W W H A T ?
C L A R I T Y
S U R P R I S E
U T I L I T Y
5
R E A D E R
L E A D E R
G I F T E R
W R I T E R
R E T A I L E R
7
Time
Risk
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K
Author(ity): Primary Ways To Succeed
Author(ity): Primary Ways To Succeed
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K
1 1
Author(ity): Primary Ways To Succeed
1 9
Common
Content Marketing
Email Marketing
Offline Ads
Publicity
Speaking Engagements
Targeting Blogs
Viral Marketing
Uncommon
Business Development
Community Building
Social and Display Ads
Non-Traditional PR
Offline Events
Sales
Search Engine Marketing
Search Engine Optimization
Trade Shows
Rare
Affiliate Programs
Existing Platforms
Engineering as Marketing
T H A N K S .
@toddsattersten
toddsattersten.com
1 of 22

Recommended

【考察】THE STARTUP WAY by
【考察】THE STARTUP WAY【考察】THE STARTUP WAY
【考察】THE STARTUP WAYTomonori Ishizawa
276 views36 slides
Japan Lease, English by
Japan Lease, EnglishJapan Lease, English
Japan Lease, EnglishAnon User
69 views7 slides
Best by
BestBest
BestAshu Kumar
57 views22 slides
Ropa y accesorios by
Ropa y accesoriosRopa y accesorios
Ropa y accesoriosjnorbik
486 views4 slides
Learning pitch deck week 3 by
Learning pitch deck week 3Learning pitch deck week 3
Learning pitch deck week 3Paul Hayes
280 views20 slides
Cover page by
Cover pageCover page
Cover pageTan Hui Wen Adeline
175 views1 slide

More Related Content

What's hot

Halloween Gala @ Il Ciocco Tucsany Resort by
Halloween Gala @ Il Ciocco Tucsany ResortHalloween Gala @ Il Ciocco Tucsany Resort
Halloween Gala @ Il Ciocco Tucsany ResortIl Ciocco Renaissance
99 views1 slide
The Studio: In Progress by
The Studio: In ProgressThe Studio: In Progress
The Studio: In ProgressMichael Curtis
173 views20 slides
Cognitive Bias in Software Development - Web Directions 2015 - Julia Clavien by
Cognitive Bias in Software Development - Web Directions 2015 - Julia ClavienCognitive Bias in Software Development - Web Directions 2015 - Julia Clavien
Cognitive Bias in Software Development - Web Directions 2015 - Julia ClavienJulia Clavien
717 views42 slides
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver... by
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...Taher Abdel-Ghani
79 views17 slides
Where to test first? by
Where to test first?Where to test first?
Where to test first?Yaroslav Serhieiev
788 views27 slides
Running a cloud-based developer platform by
Running a cloud-based developer platformRunning a cloud-based developer platform
Running a cloud-based developer platformNikolai Onken
810 views49 slides

What's hot(18)

Cognitive Bias in Software Development - Web Directions 2015 - Julia Clavien by Julia Clavien
Cognitive Bias in Software Development - Web Directions 2015 - Julia ClavienCognitive Bias in Software Development - Web Directions 2015 - Julia Clavien
Cognitive Bias in Software Development - Web Directions 2015 - Julia Clavien
Julia Clavien717 views
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver... by Taher Abdel-Ghani
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...
The Narrative, The Image, and The Spatial | Taher Abdel-Ghani | TEDxMSAUniver...
Running a cloud-based developer platform by Nikolai Onken
Running a cloud-based developer platformRunning a cloud-based developer platform
Running a cloud-based developer platform
Nikolai Onken810 views
DTEK60 by BlackBerry Posters by BlackBerry
DTEK60 by BlackBerry PostersDTEK60 by BlackBerry Posters
DTEK60 by BlackBerry Posters
BlackBerry719 views
Finext Financial Services - TiasNimbas students are changing the game by Finext Customer Value
Finext Financial Services - TiasNimbas students are changing the gameFinext Financial Services - TiasNimbas students are changing the game
Finext Financial Services - TiasNimbas students are changing the game
Keynote: Von Scrum und Tütensuppen - Warum Scrummaster die besseren Köche sin... by die.agilen GmbH
Keynote: Von Scrum und Tütensuppen - Warum Scrummaster die besseren Köche sin...Keynote: Von Scrum und Tütensuppen - Warum Scrummaster die besseren Köche sin...
Keynote: Von Scrum und Tütensuppen - Warum Scrummaster die besseren Köche sin...
die.agilen GmbH2.9K views
België misleid over neutronenbom volgens Simonet by Thierry Debels
België misleid over neutronenbom volgens SimonetBelgië misleid over neutronenbom volgens Simonet
België misleid over neutronenbom volgens Simonet
Thierry Debels78 views
Real Time Marketing by TalenCo
Real Time MarketingReal Time Marketing
Real Time Marketing
TalenCo940 views
Evaluation progresion path loss model by Nguyen Minh Thu
Evaluation progresion path loss modelEvaluation progresion path loss model
Evaluation progresion path loss model
Nguyen Minh Thu260 views
Photo essay by Mary Hess
Photo essayPhoto essay
Photo essay
Mary Hess539 views
The War of the Worlds review by Erasmus+
The War of the Worlds reviewThe War of the Worlds review
The War of the Worlds review
Erasmus+ 523 views

Viewers also liked

How Ready Are You For Social Business? by
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?Neville Hobson
1.6K views45 slides
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books by
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating BooksMinimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating BooksTodd Sattersten
1.2K views23 slides
The Big Online Picture by
The Big Online PictureThe Big Online Picture
The Big Online PictureNeville Hobson
1.6K views51 slides
How To Blog by
How To BlogHow To Blog
How To BlogNeville Hobson
904 views51 slides
Designing iPhone & iPad Apps by
Designing iPhone & iPad AppsDesigning iPhone & iPad Apps
Designing iPhone & iPad AppsMartin Ringlein
8.1K views44 slides
Pricing Pictures by
Pricing PicturesPricing Pictures
Pricing PicturesTodd Sattersten
4.5K views10 slides

Viewers also liked(6)

How Ready Are You For Social Business? by Neville Hobson
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
Neville Hobson1.6K views
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books by Todd Sattersten
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating BooksMinimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Todd Sattersten1.2K views

Similar to Author(ity): Primary Ways To Succeed

How to Become a Martian by
How to Become a MartianHow to Become a Martian
How to Become a MartianBrian Shiro
785 views66 slides
Resourcd File by
Resourcd FileResourcd File
Resourcd FileResourcd
88 views2 slides
How Recruiters Actually Read Cover Letters by
How Recruiters Actually Read Cover LettersHow Recruiters Actually Read Cover Letters
How Recruiters Actually Read Cover LettersJeremy Schifeling
1.5K views33 slides
Nobel prizes for peace.pptx by
Nobel prizes for peace.pptxNobel prizes for peace.pptx
Nobel prizes for peace.pptxZuzana Mészárosová
110 views14 slides
Quid - The Threat of AI by
Quid - The Threat of AIQuid - The Threat of AI
Quid - The Threat of AICarlos A. Folgar
214 views40 slides
Croqueurs d'insectes - Florent Lenormand by
Croqueurs d'insectes - Florent Lenormand Croqueurs d'insectes - Florent Lenormand
Croqueurs d'insectes - Florent Lenormand Florent Lenormand
394 views39 slides

Similar to Author(ity): Primary Ways To Succeed (20)

How to Become a Martian by Brian Shiro
How to Become a MartianHow to Become a Martian
How to Become a Martian
Brian Shiro785 views
Resourcd File by Resourcd
Resourcd FileResourcd File
Resourcd File
Resourcd88 views
How Recruiters Actually Read Cover Letters by Jeremy Schifeling
How Recruiters Actually Read Cover LettersHow Recruiters Actually Read Cover Letters
How Recruiters Actually Read Cover Letters
Jeremy Schifeling1.5K views
Croqueurs d'insectes - Florent Lenormand by Florent Lenormand
Croqueurs d'insectes - Florent Lenormand Croqueurs d'insectes - Florent Lenormand
Croqueurs d'insectes - Florent Lenormand
Florent Lenormand394 views
Integracion 2023 Caso clinco (exploracion subjetiva) Zarate.pptx by MirtaLarroza
Integracion 2023 Caso clinco (exploracion subjetiva) Zarate.pptxIntegracion 2023 Caso clinco (exploracion subjetiva) Zarate.pptx
Integracion 2023 Caso clinco (exploracion subjetiva) Zarate.pptx
MirtaLarroza1 view
Learning cities laitio by Tommi Laitio
Learning cities laitioLearning cities laitio
Learning cities laitio
Tommi Laitio577 views
Super Meeting Final Presentation by taralv
Super Meeting Final PresentationSuper Meeting Final Presentation
Super Meeting Final Presentation
taralv8.5K views
Animation 101 - CreativeHunts by creativehunts
Animation 101 - CreativeHuntsAnimation 101 - CreativeHunts
Animation 101 - CreativeHunts
creativehunts181 views
How important is my online reputation by Cheryl Wilson
How important is my online reputation How important is my online reputation
How important is my online reputation
Cheryl Wilson309 views
Hoja de vida jogc by jogc62
Hoja de vida jogcHoja de vida jogc
Hoja de vida jogc
jogc62229 views
Practical Approaches to Managing International Development Projects in the Fa... by Emanuel Souvairan
Practical Approaches to Managing International Development Projects in the Fa...Practical Approaches to Managing International Development Projects in the Fa...
Practical Approaches to Managing International Development Projects in the Fa...
Emanuel Souvairan558 views
Spacebrew MADess: Running Your Own Server by Julio Terra
Spacebrew MADess: Running Your Own ServerSpacebrew MADess: Running Your Own Server
Spacebrew MADess: Running Your Own Server
Julio Terra7K views

Recently uploaded

E-commerce Marketing by
E-commerce MarketingE-commerce Marketing
E-commerce MarketingNabil Abidi
37 views7 slides
Aurora Vietnam_Credential_2023_Eng_Update2811 by
Aurora Vietnam_Credential_2023_Eng_Update2811Aurora Vietnam_Credential_2023_Eng_Update2811
Aurora Vietnam_Credential_2023_Eng_Update2811Aurora Vietnam IMC Agency
34 views131 slides
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE] by
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]Nabeela Moosakutty
6 views19 slides
16.2 Distribution through Intermediaries.pdf by
16.2 Distribution through Intermediaries.pdf16.2 Distribution through Intermediaries.pdf
16.2 Distribution through Intermediaries.pdfRitikSharma251462
6 views76 slides
Deltaplan - SEO Search by
Deltaplan - SEO SearchDeltaplan - SEO Search
Deltaplan - SEO SearchRoy Huiskes
49 views57 slides
What's new at Ahrefs [end of 2023] by
What's new at Ahrefs [end of 2023]What's new at Ahrefs [end of 2023]
What's new at Ahrefs [end of 2023]Ahrefs
59 views101 slides

Recently uploaded(20)

E-commerce Marketing by Nabil Abidi
E-commerce MarketingE-commerce Marketing
E-commerce Marketing
Nabil Abidi37 views
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE] by Nabeela Moosakutty
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
Deltaplan - SEO Search by Roy Huiskes
Deltaplan - SEO SearchDeltaplan - SEO Search
Deltaplan - SEO Search
Roy Huiskes49 views
What's new at Ahrefs [end of 2023] by Ahrefs
What's new at Ahrefs [end of 2023]What's new at Ahrefs [end of 2023]
What's new at Ahrefs [end of 2023]
Ahrefs59 views
DM.pdf by vrp2861
DM.pdfDM.pdf
DM.pdf
vrp28615 views
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling... by Reversed Out Creative
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...
Performance Max Pros and Cons by akisselev
Performance Max Pros and ConsPerformance Max Pros and Cons
Performance Max Pros and Cons
akisselev5 views
content strategy _ seconed oponion _medical industry by jonathanhany42
content strategy _ seconed oponion _medical industrycontent strategy _ seconed oponion _medical industry
content strategy _ seconed oponion _medical industry
jonathanhany4212 views
Errickson_MarketAnalysisReport by BethanyAline
Errickson_MarketAnalysisReportErrickson_MarketAnalysisReport
Errickson_MarketAnalysisReport
BethanyAline16 views
ExperientialEtc Cred Deck.pdf by jayesh301619
ExperientialEtc Cred Deck.pdfExperientialEtc Cred Deck.pdf
ExperientialEtc Cred Deck.pdf
jayesh3016195 views
Weekly Media Update_28_11_2023.pdf by BalmerLawrie
Weekly Media Update_28_11_2023.pdfWeekly Media Update_28_11_2023.pdf
Weekly Media Update_28_11_2023.pdf
BalmerLawrie10 views
The evolution of internet.pptx by ssuser520a351
The evolution of internet.pptxThe evolution of internet.pptx
The evolution of internet.pptx
ssuser520a3516 views
The Lore of Entelect by mike719672
The Lore of EntelectThe Lore of Entelect
The Lore of Entelect
mike71967228 views

Author(ity): Primary Ways To Succeed

  • 1. A U T H O R ( I T Y ) : P R I M A R Y M E T H O D S T O S U C C E E D TODD SATTERSTEN
  • 2. 1
  • 4. 2
  • 8. 3
  • 9. W H A T ? S O W H A T ? N O W W H A T ? C L A R I T Y S U R P R I S E U T I L I T Y
  • 10. 5
  • 11. R E A D E R L E A D E R G I F T E R W R I T E R R E T A I L E R
  • 12. 7
  • 14. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
  • 17. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
  • 18. 1 1
  • 20. 1 9
  • 21. Common Content Marketing Email Marketing Offline Ads Publicity Speaking Engagements Targeting Blogs Viral Marketing Uncommon Business Development Community Building Social and Display Ads Non-Traditional PR Offline Events Sales Search Engine Marketing Search Engine Optimization Trade Shows Rare Affiliate Programs Existing Platforms Engineering as Marketing
  • 22. T H A N K S . @toddsattersten toddsattersten.com