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Author(ity): Primary Ways To Succeed

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This presentation was put together for the 2016 Berrett-Koehler Authors Marketing Workshop. The objective was to share a series of ideas to broadly reframe how authors thinking about "marketing" a book.

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Author(ity): Primary Ways To Succeed

  1. 1. A U T H O R ( I T Y ) : P R I M A R Y M E T H O D S T O S U C C E E D TODD SATTERSTEN
  2. 2. 1
  3. 3. 2
  4. 4. 3
  5. 5. W H A T ? S O W H A T ? N O W W H A T ? C L A R I T Y S U R P R I S E U T I L I T Y
  6. 6. 5
  7. 7. R E A D E R L E A D E R G I F T E R W R I T E R R E T A I L E R
  8. 8. 7
  9. 9. Time Risk
  10. 10. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
  11. 11. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
  12. 12. 1 1
  13. 13. 1 9
  14. 14. Common Content Marketing Email Marketing Offline Ads Publicity Speaking Engagements Targeting Blogs Viral Marketing Uncommon Business Development Community Building Social and Display Ads Non-Traditional PR Offline Events Sales Search Engine Marketing Search Engine Optimization Trade Shows Rare Affiliate Programs Existing Platforms Engineering as Marketing
  15. 15. T H A N K S . @toddsattersten toddsattersten.com

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