1.
A U T H O R ( I T Y ) :
P R I M A R Y M E T H O D S
T O S U C C E E D
TODD SATTERSTEN

2.
1

3.
2

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3

5.
W H A T ?
S O W H A T ?
N O W W H A T ?
C L A R I T Y
S U R P R I S E
U T I L I T Y

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5

7.
R E A D E R
L E A D E R
G I F T E R
W R I T E R
R E T A I L E R

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7

9.
Time
Risk

10.
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

11.
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

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1 1

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1 9

14.
Common
Content Marketing
Email Marketing
Offline Ads
Publicity
Speaking Engagements
Targeting Blogs
Viral Marketing
Uncommon
Business Development
Community Building
Social and Display Ads
Non-Traditional PR
Offline Events
Sales
Search Engine Marketing
Search Engine Optimization
Trade Shows
Rare
Affiliate Programs
Existing Platforms
Engineering as Marketing

15.
T H A N K S .
@toddsattersten
toddsattersten.com