1. A U T H O R ( I T Y ) :
P R I M A R Y M E T H O D S
T O S U C C E E D
TODD SATTERSTEN

2. 1

4. 2

8. 3

9. W H A T ?
S O W H A T ?
N O W W H A T ?
C L A R I T Y
S U R P R I S E
U T I L I T Y

10. 5

11. R E A D E R
L E A D E R
G I F T E R
W R I T E R
R E T A I L E R

12. 7

13. Time
Risk

14. S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

17. S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

18. 1 1

20. 1 9

21. Common
Content Marketing
Email Marketing
Offline Ads
Publicity
Speaking Engagements
Targeting Blogs
Viral Marketing
Uncommon
Business Development
Community Building
Social and Display Ads
Non-Traditional PR
Offline Events
Sales
Search Engine Marketing
Search Engine Optimization
Trade Shows
Rare
Affiliate Programs
Existing Platforms
Engineering as Marketing

22. T H A N K S .
@toddsattersten
toddsattersten.com