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3 Keys To Successful Online Lead Generation Using Display Advertising

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Join Todd McPartlin, author of Automation Domination: A Business Owner's Guide To Dominating Your Market Online and CEO of iMarketing Leader. Watch this slide presentation and/or the replay of the live webinar at the end of this presentation to learn the 3 keys to successful online marketing using display advertising.

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  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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3 Keys To Successful Online Lead Generation Using Display Advertising

  1. 1. How to use targeted online ads to increase your visibility, attract new customers, and stimulate growth 3 Keys to Successful Online Lead Generation for Local Businesses Todd D. McPartlin
  2. 2. iMarketing Leader’s R4 Marketing System Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  3. 3. Chapter 9 In My Book. “Anyone Can Have Traffic – As Long As You Have Money” Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  4. 4. Agenda I. Why targeted display advertising can be a powerful growth tool for your local business II. 3 keys to successful online lead generation III. Summary of key takeaways Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  5. 5. WHY TARGETED DISPLAY ADVERTISING CAN BE A POWERFUL GROWTH TOOL FOR YOUR LOCAL BUSINESS act one Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  6. 6. As the world becomes increasingly digital… + 2.4 billion global internet users + 1.1 billion global active Facebook users + 38 million user-generated Yelp reviews + 100 hours of video uploaded to YouTube every minute Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  7. 7. …local consumers have turned to shopping online + 73% do at least half of their shopping online + 88% of consumers who search for local business call or visit within 24 hours + mobile searchers are 51% more likely to make a purchase Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  8. 8. More and more ad impressions are coming from time spent online + In 2012 there were 5.3T ads served online in the U.S. alone! + That’s in increase of 1T+ ads since 2009 + 74.2% of consumers prefer to see ads from local businesses over national businesses Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  9. 9. More local businesses are turning to online advertising for growth and brand building… 3 Big Reasons Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  10. 10. You see online ads everywhere you browse... Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  11. 11. Online advertising levels the playing field for small advertisers… + Highly targeted (15 mile zip code radius) + Lower cost ($1.50 CPM vs. $4.50 CPM for Radio) + 35% of people who have seen an ad will search for the business within 48 hours + Easy-to-measure ROI using analytics compared to other forms of advertising (i.e. TV, Radio, Print, Billboards) Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  12. 12. 3 KEYS FOR TO SUCCESSFUL ONLINE LEAD GENERATION USING TARGETED DISPLAY ADS act two Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  13. 13. Key #1: Create Compelling Ads + Needs to be grab your attention + Short, Creative copy + Accurately represents your brand and message Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  14. 14. Start by doing your homework + Determine target demographics + Assess competitor ads (good, bad, and ugly) + Develop your unique approach Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  15. 15. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 Example: Ads targeted to audience
  16. 16. Keep it simple + Short, crisp copy + Easy to distinguish colors, fonts & overall design + Simpler is better Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  17. 17. Strong call-to-action + Be precise and clear on what you want visitor to do + Don’t have more than one (The CTA that is, not the Martini) + Bribe them when appropriate! Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  18. 18. Use your location if appropriate + Targeted is always better + 74% of people prefer to see local ads over non-local ads + Start copy with “<City> Residents…” Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  19. 19. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  20. 20. Use social proof + Include powerful testimonials + Add star ratings <- Reputation + Show pictures of real people Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  21. 21. Key #2: Target your ads precisely 4 main buckets: + Location + Interests + Intent + Demographics Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  22. 22. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  23. 23. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  24. 24. Measure your results + Constantly review analytics + Run before-and-after reports + Draw insights and shift your targeting accordingly Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  25. 25. Key #3: “Follow” your prospects + “Retargeting” shows your ads to users who previously visited your website + Your ads appear when they browse other websites Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  26. 26. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  27. 27. Retargeting delivers… + Repeat impressions to your most interested prospects (Brand Building) + Ability to build a “list” to advertise to through Adwords + Very High ROI Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  28. 28. SUMMARY OF KEY TAKEAWAYS act three Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  29. 29. Everything you need to know… + Be Memorable + Target your ads + Strong call to action + Measure & Adjust + “Retarget” your best prospects Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  30. 30. Contact us if you have any more questions or if you’d like help! leader@imarketingleader.com 979- 314-7213 Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 iMarketing Leader | imarketingleader.com

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