Design for Effective
                                          Knowledge Transfer
                                        ...
Innovative Training and Learning
                                                                       www.maverickinstit...
Father Guido Sarducci’s ‘5 Minute University’




Copyright Maverick Institute, LLC May not be used without permission
Copyright Maverick Institute, LLC May not be used without permission
Knowledge Transfer?




Copyright Maverick Institute, LLC May not be used without permission
Knowledge Transfer?

                                              It’s not how much you present;
                        ...
Typical Classroom Retention
                  100%



                    75%



                    50%



              ...
Typical Classroom Retention
                  100%



                    75%



                    50%



              ...
Copyright Maverick Institute, LLC May not be used without permission
7 8 %
Copyright Maverick Institute, LLC May not be used without permission
                                               ...
‘Organic
                                                                       Learning’
       Expert
                  ...
‘Organic
                                                                       Learning’
       Expert
                  ...
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
Learn like the wind.

Copyright Maverick Institute, LLC May not be used without permission
Copyright Maverick Institute, LLC May not be used without permission
Compelling.
                                                                   Timely.
                                   ...
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
The Bucket and the Ocean…




12
The Bucket and the Ocean…




12
The Bucket and the Ocean…




12
The Bucket and the Ocean…




13
The Bucket and the Ocean…




13
The Bucket and the Ocean…




13
The Bucket and the Ocean…




13
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
Effective Knowledge Transfer (KT)



                                                  Receptivity                      Co...
Learning Style
Matters…A LOT!
But here’s the key point…ready?
16
You Teach
     Others the Way that
      You Like to
           Learn




17
Let’s take a poll…..

18
“Would you like to first…”

     “See (watch) it done?”

        “Read about how to do it?”

           “Talk (hear) about...
90% of people
              DO NOT
             ‘read’ first.




20 of 90
People
         Switch
                  Learning
                          Styles
22
Like this…
 – “I’d like to see you do it first.”  See
 – “Let me ask you something.”  Talk
 – “Can I try it now?”  Do
 ...
Or this…
       – “Let me give it a try.”  Do
       – “Is there a procedure I can see?”  Read
       – “It’s not workin...
Why such poor retention?
                  100%



                    75%



                    50%



                 ...
Why such poor retention?
                  100%



                    75%                           Receptivity          ...
Why such poor retention?
                  100%



                    75%                                                ...
Why such poor retention?
                  100%



                    75%                                                ...
New Seasons Market




                     Copyright Maverick Institute, LLC
                     May not be used without...
Receptivity
New Seasons Market Content




          Locking It In




                             Copyright Maverick Ins...
So, how does
                                                 this help me with
                                          ...
Virtual World     Blog

LMS                         MMOLE
      Metaverse                        mLearning

Social Network...
Same Principles Apply!

                                                        Receptivity               Content




    ...
Webinars & On-line Learning




Copyright Maverick Institute, LLC May not be used without permission
Webinars & On-line Learning


                                                         Receptivity                Content
...
Webinars & On-line Learning


                                                 Receptivity                        Content
...
Webinars & On-line Learning


                                                                                            ...
Webinars & On-line Learning


                                                                                            ...
Virtual Worlds




Copyright Maverick Institute, LLC May not be used without permission
Virtual Worlds

                                                        Receptivity               Content




            ...
Virtual Worlds
                                          Receptivity
                                                     ...
Virtual Worlds
                                          Receptivity
                                                     ...
Virtual Worlds
                                          Receptivity
                                                     ...
Wikis, Blogs, Intranets...




Copyright Maverick Institute, LLC May not be used without permission
Wikis, Blogs, Intranets...

                                                        Receptivity               Content




...
Wikis, Blogs, Intranets...

                                                        Receptivity
                          ...
Wikis, Blogs, Intranets...

                                                                                           Con...
Wikis, Blogs, Intranets...

                                                                                              ...
Hello? Anyone home?
                                                         90%




                                     ...
Copyright Maverick Institute, LLC May not be used without permission
Receptivity               Content




                                                                       Locking It In...
So, 5 years from today...


Copyright Maverick Institute, LLC May not be used without permission
Knowledge Transfer?




Copyright Maverick Institute, LLC May not be used without permission
Knowledge Transfer?

                                              It’s not how much you present;
                        ...
Balanced and Sequenced


                                                         Receptivity              Content




   ...
7 8 %
       36
Copyright Maverick Institute, LLC May not be used without permission
                                     ...
Copyright Maverick Institute, LLC May not be used without permission
Innovative Training and Learning
                                                                       www.maverickinstit...
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Design Principles for Effective Knowledge Transfer (Keynote Mac)

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Most web applications teach something or want a viewer to remember something. Effective knowledge transfer principles can be used in web design to improve retention and performance.

This presentation is from the 2009 WebVisions conference in Portland, OR.

Published in: Education, Business
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  • Maverick 30 second commercial and my bio...



  • So what do we do when classroom training is so ineffective? We rely on others.


  • So what do we do when classroom training is so ineffective? We rely on others.


  • So what do we do when classroom training is so ineffective? We rely on others.


  • People know how to learn. We don’t know how to teach.
    Bob is Google! story
    Elicit responses

  • People know how to learn. We don’t know how to teach.
    Bob is Google! story
    Elicit responses























  • Some people don’t have buckets; they have thimbles. Some people have barrels. Mentors can quickly figure this out and adjust theri teaching pace and style to match. Can’t do it in a classroom.


  • Some people don’t have buckets; they have thimbles. Some people have barrels. Mentors can quickly figure this out and adjust theri teaching pace and style to match. Can’t do it in a classroom.


  • Some people don’t have buckets; they have thimbles. Some people have barrels. Mentors can quickly figure this out and adjust theri teaching pace and style to match. Can’t do it in a classroom.






















  • Excellent alignment between values, goals and training methods.
    Customer service --> Low tech training
  • Excellent alignment between values, goals and training methods.
    Customer service --> Low tech training
  • Excellent alignment between values, goals and training methods.
    Customer service --> Low tech training
  • Excellent alignment between values, goals and training methods.
    Customer service --> Low tech training
  • Excellent alignment between values, goals and training methods.
    Customer service --> Low tech training












  • Design Principles for Effective Knowledge Transfer (Keynote Mac)

    1. 1. Design for Effective Knowledge Transfer Don't Repeat the Same 'Ol Same 'Ol Copyright Maverick Institute, LLC May not be used without permission
    2. 2. Innovative Training and Learning www.maverickinstitute.com Copyright Maverick Institute, LLC May not be used without permission
    3. 3. Father Guido Sarducci’s ‘5 Minute University’ Copyright Maverick Institute, LLC May not be used without permission
    4. 4. Copyright Maverick Institute, LLC May not be used without permission
    5. 5. Knowledge Transfer? Copyright Maverick Institute, LLC May not be used without permission
    6. 6. Knowledge Transfer? It’s not how much you present; it’s how much they remember. Copyright Maverick Institute, LLC May not be used without permission
    7. 7. Typical Classroom Retention 100% 75% 50% 25% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    8. 8. Typical Classroom Retention 100% 75% 50% 25% 15% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    9. 9. Copyright Maverick Institute, LLC May not be used without permission
    10. 10. 7 8 % Copyright Maverick Institute, LLC May not be used without permission UW Center for Workforce Development study
    11. 11. ‘Organic Learning’ Expert Model Copyright Maverick Institute, LLC May not be used without permission
    12. 12. ‘Organic Learning’ Expert Model Copyright Maverick Institute, LLC May not be used without permission
    13. 13. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    14. 14. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    15. 15. Learn like the wind. Copyright Maverick Institute, LLC May not be used without permission
    16. 16. Copyright Maverick Institute, LLC May not be used without permission
    17. 17. Compelling. Timely. Personalized. Copyright Maverick Institute, LLC May not be used without permission
    18. 18. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    19. 19. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    20. 20. The Bucket and the Ocean… 12
    21. 21. The Bucket and the Ocean… 12
    22. 22. The Bucket and the Ocean… 12
    23. 23. The Bucket and the Ocean… 13
    24. 24. The Bucket and the Ocean… 13
    25. 25. The Bucket and the Ocean… 13
    26. 26. The Bucket and the Ocean… 13
    27. 27. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    28. 28. Effective Knowledge Transfer (KT) Receptivity Content Locking It In Courtesy of Sherryl Christie- Bierschenck Best Practice, Inc. Copyright Maverick Institute, LLC May not be used without permission
    29. 29. Learning Style Matters…A LOT!
    30. 30. But here’s the key point…ready? 16
    31. 31. You Teach Others the Way that You Like to Learn 17
    32. 32. Let’s take a poll….. 18
    33. 33. “Would you like to first…” “See (watch) it done?” “Read about how to do it?” “Talk (hear) about how to do it?” “Just try to Do it yourself?” 19
    34. 34. 90% of people DO NOT ‘read’ first. 20 of 90
    35. 35. People Switch Learning Styles
    36. 36. 22
    37. 37. Like this… – “I’d like to see you do it first.”  See – “Let me ask you something.”  Talk – “Can I try it now?”  Do – “Is there a manual for this?”  Read 22
    38. 38. Or this… – “Let me give it a try.”  Do – “Is there a procedure I can see?”  Read – “It’s not working. What’s wrong?”  Talk – “Let me watch you do it.”  See 22
    39. 39. Why such poor retention? 100% 75% 50% 25% 15% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    40. 40. Why such poor retention? 100% 75% Receptivity Content 50% 25% Locking It In 15% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    41. 41. Why such poor retention? 100% 75% Content Receptivity 50% 25% Locking It In 15% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    42. 42. Why such poor retention? 100% 75% Content Receptivity 50% 25% Locking It In 15% 0% Event 30 min 48 hours 3 weeks Source: Research Institute of America Copyright Maverick Institute, LLC May not be used without permission
    43. 43. New Seasons Market Copyright Maverick Institute, LLC May not be used without permission
    44. 44. Receptivity New Seasons Market Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    45. 45. So, how does this help me with web technology? Copyright Maverick Institute, LLC May not be used without permission
    46. 46. Virtual World Blog LMS MMOLE Metaverse mLearning Social Network Intranet Wiki Immersive Learning MMORPG eLearning Simulation Copyright Maverick Institute, LLC May not be used without permission
    47. 47. Same Principles Apply! Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    48. 48. Webinars & On-line Learning Copyright Maverick Institute, LLC May not be used without permission
    49. 49. Webinars & On-line Learning Receptivity Content Lock It In Copyright Maverick Institute, LLC May not be used without permission
    50. 50. Webinars & On-line Learning Receptivity Content Lock It In Copyright Maverick Institute, LLC May not be used without permission
    51. 51. Webinars & On-line Learning Content Receptivity Lock It In Copyright Maverick Institute, LLC May not be used without permission
    52. 52. Webinars & On-line Learning Content Receptivity Lock It In Copyright Maverick Institute, LLC May not be used without permission
    53. 53. Virtual Worlds Copyright Maverick Institute, LLC May not be used without permission
    54. 54. Virtual Worlds Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    55. 55. Virtual Worlds Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    56. 56. Virtual Worlds Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    57. 57. Virtual Worlds Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    58. 58. Wikis, Blogs, Intranets... Copyright Maverick Institute, LLC May not be used without permission
    59. 59. Wikis, Blogs, Intranets... Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    60. 60. Wikis, Blogs, Intranets... Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    61. 61. Wikis, Blogs, Intranets... Content Receptivity Locking It In Copyright Maverick Institute, LLC May not be used without permission
    62. 62. Wikis, Blogs, Intranets... Content Receptivity Locking It In Copyright Maverick Institute, LLC May not be used without permission
    63. 63. Hello? Anyone home? 90% 9% 1% Lurk Follow Contribute Copyright Maverick Institute, LLC May not be used without permission
    64. 64. Copyright Maverick Institute, LLC May not be used without permission
    65. 65. Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    66. 66. So, 5 years from today... Copyright Maverick Institute, LLC May not be used without permission
    67. 67. Knowledge Transfer? Copyright Maverick Institute, LLC May not be used without permission
    68. 68. Knowledge Transfer? It’s not how much you present; it’s how much they remember. Copyright Maverick Institute, LLC May not be used without permission
    69. 69. Balanced and Sequenced Receptivity Content Locking It In Copyright Maverick Institute, LLC May not be used without permission
    70. 70. 7 8 % 36 Copyright Maverick Institute, LLC May not be used without permission UW Center for Workforce Development study
    71. 71. Copyright Maverick Institute, LLC May not be used without permission
    72. 72. Innovative Training and Learning www.maverickinstitute.com Copyright Maverick Institute, LLC May not be used without permission

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