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Attracting consumers to your website is just one step in a successful online marketing plan. That’s because you don’t just want visitors to find your website. You want them to contact you to learn more about your business, products, and services. It’s at this moment in the consumer buying journey that website visitors convert into leads and move one step closer to making a purchase. But, how well do you handle your leads when they’ve decided to contact you via email, a contact form, or a phone call? Do you use lead management tools and best practices to boost your conversion rate? By nurturing your leads at this stage in the consumer buying journey, you can turn more of them into customers.