1. H E A L T H C A R E
E V O L U T I O N : H O W
C R M S O F T W A R E I S
S U P P L E M E N T I N G
T H E E R M
T O D D B E R N E R M D . C O M

2. T O D D B E R N E R M D . C O M
The advent of personal computers came
with a shift in the way that healthcare is
managed and coordinated.
At the most basic level, electronic
medical records (EMRs) are used to
document care.
COMPUTING IN
HEALTHCARE

3. T O D D B E R N E R M D . C O M
ENTER
THE CRM.
Originally intended for retailers,
Customer Relations Management (CRM)
software is being used by carers to
coordinate treatment and give patients
leeway to manage their care.

4. T H E E R M I S N ' T G O I N G A W A Y ,
B U T C R M S O F T W A R E A L L O W S
C A R E R S T O R E D U C E C O S T S
A N D P R O V I D E B E T T E R C A R E .
T O D D B E R N E R M D . C O M

5. T O D D B E R N E R M D . C O M
Improve patient
communications
Generate paperwork
Provide analytics for
marketing and research
Automate appointment and
referral processes
WHAT CAN
CRMS DO?

6. C R M S O L U T I O N S O F F E R P A T I E N T S T H E
C H A N C E T O S E E A C O M P L E T E R E P O R T
O F T H E I R H E A L T H , B A S E D O N
I N F O R M A T I O N F R O M A V A R I E T Y O F
C A R E R S .
T O D D B E R N E R M D . C O M
H O W W I L L C R M
S Y S T E M S I M P R O V E ?
A N A L Y T I C S C A N I M P R O V E P O P U L A T I O N
H E A L T H A N D R E S E A R C H I N I T I A T I V E S .
H E A L T H T R E N D S W I L L B E C O M E
I N C R E A S I N G L Y E A S Y T O D E T E C T .

7. C U R R E N T L Y , C R M S O F T W A R E I S
A L R E A D Y A L L O W I N G F O R E A S I E R
C O N T A C T W I T H M E D I C A L
P R O F E S S I O N A L S A N D H E L P S
P R O A C T I V E T R E A T M E N T .
T O D D B E R N E R M D . C O M
I T H A S A L R E A D Y D O N E A L O T O F
G O O D , A T R E N D T H A T I S S U R E T O
I M P R O V E I N T H E F U T U R E .

8. T H A N K S F O R
R E A D I N G !
R E A D T H E F U L L B L O G A T
T O D D B E R N E R M D . C O M