Evolution of Modern Fitness (version 2.0)


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Celebrities and media(print, television and technology)play an important part in how the world perceives physical fitness and exercise.
This presentation is an updated collection of a few milestones we’d like to share (1938 - 2013).

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Evolution of Modern Fitness (version 2.0)

  1. 1. OF(AS PORTRAYED BY THE MEDIA)Presented by
  2. 2. Presented byCelebrities and media(print, television and technology)play an important part inhow the world perceives physicalfitness and exercise.
  3. 3. Presented byThis is a collection of a fewmilestones we’d like to share.(1938 - 2013)
  4. 4. Presented bySUPERMAN• “Faster than a speeding bullet! More powerfulthan a locomotive! Able to leap tall buildingsat a single bound!”
  5. 5. Presented byVIC TANNY CENTERS• “Take it off. Build it up. Make it firm.”• Victor Tanny was a pioneer of health clubs aswe know them today.
  6. 6. Presented byCHARLES ATLAS• Print advertisements in comic books• Dynamic Tension system of physical exercises• “Hey skinny! Yer ribs are showing!”• “Nobody picks on a strong man.”
  7. 7. Presented byJACK LALANNE• “The Godfather of Fitness”• At the age of 65, he towed 65 boats filledwith 6,500 pounds while handcuffed andshackled near Tokyo, Japan
  8. 8. Presented byROCKY(Sylvester Stallone)• A small-time boxer gets a rare chance to fightthe heavy-weight champion in a bout in whichhe strives to go the distance for his self-respect.
  9. 9. Presented byPUMPING IRON• In this half fact, half fiction, part-scripted, part-documentary film, five-time champion, ArnoldSchwarzenegger defends his Mr. Olympia titleagainst Serge Nubret and Lou Ferrigno.
  10. 10. Presented byJIM FIXX• “Complete Book of Running”• Credited for popularizing the sport of running,starting America’s fitness revolution, anddemonstrating the health benefits of jogging.
  11. 11. Presented byJAZZERCISE(Judi Sheppard Missett)• “Let the music move you.”• “Push your body. Find your beat. Jazzercise.”• On the 2011 Entrepreneur Franchise 500 list,ranks as the #1 fitness franchise (#17 overall).
  12. 12. Presented byJANE FONDAWORKOUT• Leotards, spandex, leg warmers, head bands,and wrist bands• “No pain, no gain.”• “Feel the burn.”
  13. 13. Presented byLET’S GET PHYSICAL(Olivia Newton-John)• “Let’s Get Physical” was the first music videoshowcasing physical fitness and exercise• “Let me hear your body talk.”• “I want to get animal, animal.”
  14. 14. Presented byPERFECT(John Travola & Jamie Lee Curtis)• A film based on a series of articles appearingin Rolling Stone magazine in the late 1970s,chronicling the popularity of LA fitness healthclubs with the single crowd.
  15. 15. Presented byHANS & FRANS(Saturday Night Live)• “I am Hans.” ... “Und I am Franz.”• “Und ve just vant to pump … (clap) … YOU UP!”• “Poor little girlie man alone in his girlie house!”
  16. 16. Presented byAS SEEN ON TV!THE GAZELLE(Tony Little)• Successfully introduces one of the firstinfomercials for home fitness equipment• “Conceive, believe, and achieve.”• “You can do it!”
  17. 17. Presented bySWEATIN’TO THE OLDIES(Richard Simmons)• “Dance Your Pants Off.”• “Blast Off the Pounds”• “Never Say Diet”
  18. 18. Presented byTAE BO(Billy Blanks)• “Hollywood’s Healthy Alternative to Heroin.”• “An amazing blend of tae kwon do, boxing,aerobics, and dance into one completesystem.”
  19. 19. Presented byBODY FOR LIFE(Bill Phillips)• 12-week nutrition and exercise program• “The true measure of success is revealed onlyby looking at the obstacles that an individualhad to overcome to achieve their goals.”
  20. 20. Presented byBODY BY JAKE(Jake Steinfeld)• “There is only one BODY BY JAKE!”• “Stick to the fight when you are hardest hit, it’swhen things seem worst that you must not quit!”• “Don’t quit on you!”
  21. 21. Presented byAS SEEN ON TV!THIGHMASTER(Suzanne Somers)• “It’s easy to squeeze, squeeze your way toshapely hips and thighs.”• “We may not have been born with great legsbut now we can look like we were.”
  22. 22. Presented bySHAPE YOUR BODYWORKOUT(Cindy Crawford)• The “supermodel workout”• This “toning” video is an example of whatNOT to do in a workout (because you couldreally get hurt)
  23. 23. Presented byCURVES• What took McDonald’s and Subway morethan 25 to do (open 7,000 locations) Curvesdid it in under a decade• “No makeup, no men, and no mirrors.”
  24. 24. Presented bySUSAN POWTER• “Stop the Insanity!”• She described herself to Curve magazine as a“radical feminist lesbian woman.”
  25. 25. Presented byMADONNA(Ashtanga Yoga)• Her workouts are almost as famous as her music• After the birth of her daughter, thetransformation of her body, attributed toAshtanga Yoga, made it the new fitness trend
  26. 26. Presented byG.I. JANE(Demi Moore)• A female Senator succeeds in enrolling awoman into Combined Reconnaissance Teamtraining where everyone expects her to fail.
  27. 27. Presented byAS SEEN ON TV!TOTAL GYM(Chuck Norris & Christie Brinkley)• “Once you try it, you’ll be hooked for life.”• “Lean, mean exercise machine”
  28. 28. Presented byFIGHT CLUB(Brad Pitt & Ed Norton)• An insomniac office worker crosses pathswith a devil-may-care soap maker and theyform an underground fight club that evolvesinto something much, much more ...
  29. 29. Presented byZUMBA(Alberto Perez)• “Ditch the Workout. Join the Party”• “When the music starts pumping, peopleforget they’re exercising. And that just may bethe secret to Zumba’s success.”
  30. 30. Presented byTHE BIGGEST LOSER(Bob Harper & Jillian Michaels)• You need to find your OWN purpose. I cannotBUILD desire.”• “Believe in yourself, trust the process, changeforever.”• “I know it hurts but I’m saving your life right now.”
  31. 31. Presented byP90X(Tony Horton)• “Extreme Home Fitness” using the advancedscience of “Muscle Confusion”• “Bring it!”• “I hate it ... but I LOVE IT!”
  32. 32. Presented byWII FIT(Nintendo)• First commercial retail “active gaming” system• Wii Fit combines fitness with fun and isdesigned for everyone, young and old.• “How will it move you?”
  33. 33. Presented byAS SEEN ON TV!THE SHAKE WEIGHT• “Get strong, sexy, sculpted arms and shoulders.”• “Get toned, defined, and stronger ... fast!”
  34. 34. Presented byINSANITY(Shaun T.)• Improves fitness in 60 days through strenuousstamina training• “The Insanity Workout might just be the hardestfitness program ever put on DVD.”
  35. 35. Presented byXBOX KINECT(Microsoft)• “Games are more amazing when you are thecontroller.”• “You already know how to play. All you haveto do now is get off the couch.”
  36. 36. Presented byBRAZIL BUTT LIFT(Leandro Carvahlo)• “Gives you that higher, tighter, rounder butt in just60 days.”• “Works the TRIANGLE which includes the threemain muscles of the buttocks: medius, minimus andthe gluteus maximus.”
  37. 37. Presented bySPARTACUSWORKOUT(Men’s Health & Starz)• Men’s Health magazine created the DVDworkout based on the Starz original series• “It will make you sweat. It will make yourmuscles burn. And it will kick your butt.”
  38. 38. Presented byTHANK YOU!For more information visitwww.todaysfitnesstrainer.com