Being an exceptional personal trainer (or any career one may choose) doesn’t happen by accident. Mastering a skill and becoming a market leader requires hard work and a concrete plan. This presentation outlines the seven habits employed by highly effective (and successful) personal trainers.

1. SEVEN
HABITS
OF
HIGHLY EFFECTIVE
PERSONAL TRAINERS
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2. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
WHEN IT COMES TO BUSINESS ...
NOT ALL TRAINERS ARE CREATED EQUAL.
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3. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
GREAT PERSONAL
TRAINERS AREN’T BORN ...
THEY ARE MADE.
THIS REQUIRES:
• A PROVEN STRATEGY
• HARD WORK
• DETERMINATION
• DEDICATION TO
SUCCESS
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4. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE SAME HOLDS
TRUE FOR RUNNING A
SUCCESSFUL PERSONAL
TRAINING BUSINESS.
THESE BUSINESS
OWNERS MAKE SUCCESS
AN EXPECTATION AND
A DAILY HABIT WHEN
OPERATING THEIR
BUSINESS.
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5. SEVEN
HABITS
OF
HIGHLY EFFECTIVE
PERSONAL TRAINERS
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6. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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PERSONAL TRAINING IS
TREATED AS A BUSINESS
(NOT A HOBBY)
A successful personal training
business starts off with a
well thought out plan and
strategy, including:
• A business plan
• An outline including
business operations and
finances
• Sales and marketing
strategies
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7. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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REGULARLY SETS (AND
ACHIEVES) THEIR GOALS
Goals should be specific,
measurable, attainable,
realistic/relevant, and on a
timeline (S.M.A.R.T. goals).
Goals for a personal training
business may include:
• Number of clients
• Amount of revenue
• Timeline to open first
location
• Timeline to sell the
business (retirement)
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8. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MANAGES THEIR TIME
EFFECTIVELY
Personal trainers need to
carefully manage the time
needed to train clients and
operate their business,
including:
• Effective appointment
scheduling
• Setting a standard work
schedule
• Setting time aside for
business administration
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9. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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FOCUSES THEIR ATTENTION
ON CLIENT SATISFACTION
AND CARE
The goal of a successful
personal training business
is to provide clients with
exceptional service. When
clients are satisfied and happy
with their results, they are
more likely to:
• Continue with their
personal training
• Refer friends and
family
• Provide testimonials
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10. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MAKES CONTINUING EDUCATION AND LEARNING
A PRIORITY
It is important for personal trainers to keep current
and know “what’s new” and strategies proven to
help them improve their business. Continuing
education courses and workshops:
• Provide personal trainers with ways
to differentiate themselves from their
competitors.
• Keep personal trainers up to date with what is
new and what other personal trainers may be
adding to their service offering.
• Provide personal trainers with new and
innovative tools to help them run their
businesses better.
• Make personal training more fun and exciting!
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11. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A STRONG BRAND FOR
THEIR BUSINESS
A brand is a what differentiates
one personal trainer’s services
from others in the market.
Elements of an effective personal
trainer’s brand include:
• A business logo
• Business slogans and tag lines
• Quality written content
(website, brochures, etc.)
• Unique programs and services
(branded programs, DVDs)
• His/her appearance/attire
• His/her communication style
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12. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A HIGH VALUE OF
WORTH FOR THEIR BUSINESS
Successful personal trainers
create a high value for their
services.
When determining the value of
your services:
• Don’t undervalue your
services.
• Don’t overvalue your
services.
• Be confident in your ability
to deliver services that
dictate the price.
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13. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THERE ARE
ESSENTIALLY TWO
THINGS GETTING
IN THE WAY OF A
PERSONAL TRAINER’S
SUCCESS IN BUSINESS:
1.
THE ABILITY TO
COMMIT TO A BUSINESS PLAN
2. HE WILLINGNESS TO DEDICATE
T
THE TIME AND EFFORT NEEDED TO
REACH THEIR BUSINESS GOALS
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14. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE CHOICE IS YOURS.
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15. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
This information provided is an excerpt from:
The Business of Personal Training:
Essential Guide for the Successful Personal Trainer
(By: Andrea Oh)
For more information visit
www.businesspersonaltraining.com
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16. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THANK YOU!
www.todaysfitnesstrainer.com
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