Being an exceptional personal trainer (or any career one may choose) doesn’t happen by accident. Mastering a skill and becoming a market leader requires hard work and a concrete plan. This presentation outlines the seven habits employed by highly effective (and successful) personal trainers.
2. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
WHEN IT COMES TO BUSINESS ...
NOT ALL TRAINERS ARE CREATED EQUAL.
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3. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
GREAT PERSONAL
TRAINERS AREN’T BORN ...
THEY ARE MADE.
THIS REQUIRES:
• A PROVEN STRATEGY
• HARD WORK
• DETERMINATION
• DEDICATION TO
SUCCESS
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4. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE SAME HOLDS
TRUE FOR RUNNING A
SUCCESSFUL PERSONAL
TRAINING BUSINESS.
THESE BUSINESS
OWNERS MAKE SUCCESS
AN EXPECTATION AND
A DAILY HABIT WHEN
OPERATING THEIR
BUSINESS.
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6. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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PERSONAL TRAINING IS
TREATED AS A BUSINESS
(NOT A HOBBY)
A successful personal training
business starts off with a
well thought out plan and
strategy, including:
• A business plan
• An outline including
business operations and
finances
• Sales and marketing
strategies
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7. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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REGULARLY SETS (AND
ACHIEVES) THEIR GOALS
Goals should be specific,
measurable, attainable,
realistic/relevant, and on a
timeline (S.M.A.R.T. goals).
Goals for a personal training
business may include:
• Number of clients
• Amount of revenue
• Timeline to open first
location
• Timeline to sell the
business (retirement)
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8. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MANAGES THEIR TIME
EFFECTIVELY
Personal trainers need to
carefully manage the time
needed to train clients and
operate their business,
including:
• Effective appointment
scheduling
• Setting a standard work
schedule
• Setting time aside for
business administration
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9. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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FOCUSES THEIR ATTENTION
ON CLIENT SATISFACTION
AND CARE
The goal of a successful
personal training business
is to provide clients with
exceptional service. When
clients are satisfied and happy
with their results, they are
more likely to:
• Continue with their
personal training
• Refer friends and
family
• Provide testimonials
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10. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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MAKES CONTINUING EDUCATION AND LEARNING
A PRIORITY
It is important for personal trainers to keep current
and know “what’s new” and strategies proven to
help them improve their business. Continuing
education courses and workshops:
• Provide personal trainers with ways
to differentiate themselves from their
competitors.
• Keep personal trainers up to date with what is
new and what other personal trainers may be
adding to their service offering.
• Provide personal trainers with new and
innovative tools to help them run their
businesses better.
• Make personal training more fun and exciting!
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11. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A STRONG BRAND FOR
THEIR BUSINESS
A brand is a what differentiates
one personal trainer’s services
from others in the market.
Elements of an effective personal
trainer’s brand include:
• A business logo
• Business slogans and tag lines
• Quality written content
(website, brochures, etc.)
• Unique programs and services
(branded programs, DVDs)
• His/her appearance/attire
• His/her communication style
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12. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
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CREATES A HIGH VALUE OF
WORTH FOR THEIR BUSINESS
Successful personal trainers
create a high value for their
services.
When determining the value of
your services:
• Don’t undervalue your
services.
• Don’t overvalue your
services.
• Be confident in your ability
to deliver services that
dictate the price.
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13. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THERE ARE
ESSENTIALLY TWO
THINGS GETTING
IN THE WAY OF A
PERSONAL TRAINER’S
SUCCESS IN BUSINESS:
1.
THE ABILITY TO
COMMIT TO A BUSINESS PLAN
2. HE WILLINGNESS TO DEDICATE
T
THE TIME AND EFFORT NEEDED TO
REACH THEIR BUSINESS GOALS
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14. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THE CHOICE IS YOURS.
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15. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
This information provided is an excerpt from:
The Business of Personal Training:
Essential Guide for the Successful Personal Trainer
(By: Andrea Oh)
For more information visit
www.businesspersonaltraining.com
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16. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS
THANK YOU!
www.todaysfitnesstrainer.com
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