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Is Social Media A Conversation Hoax?


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For many marketers the social web is nothing more but a new channel to reach more eye balls and create the coveted thing called "buzz." Diva Marketing post expands the discusses about the social media conversational hoax.

Presentation was created for Charleston Chapter of the American Marketing Association .

Published in: Business
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Is Social Media A Conversation Hoax?

  1. 1. Utilizing Social Media: A Relationship and Trust Building Tool in Marketing Efforts Or Is Social Media © 2010 A Conversational Hoax? Bloomberg Marketing
  2. 2. Your father wouldn't want to hear this, Sonny. This is business not personal. ~Tom Hagen © 2010 Bloomberg Marketing
  3. 3. © 2010 Bloomberg Marketing
  4. 4. 2009 © 2010 Bloomberg Marketing
  5. 5. © 2010 Bloomberg Marketing
  6. 6. We have become known to all who deal with us as people of integrity, and that priceless asset is more valuable than anything else we possess. James E. Casey, 1957 UPS Founder © 2010 Bloomberg Marketing
  7. 7. Social Media: Corner Grocery Store Relationship Community Authenticity Transparency Stories Listen Respond Respect Consistency People want to know they matter. © 2010 Bloomberg Marketing
  8. 8. Social Media Marketing 1 Authentic Content Center 4 Social Media Directions Direct Relationships Peer-to-peer Community Kindness of Strangers Paid Influence © 2010 Bloomberg Marketing
  9. 9. Direct Relationships Twitter Town Hall Meetings Alan Mulally, CEO Ford Motor Company © 2010 Bloomberg Marketing
  10. 10. Peer to peer community © 2010 Bloomberg Marketing
  11. 11. Kindness of Strangers © 2010 Bloomberg Marketing
  12. 12. Paid Influence – FTC Regs © 2010 Bloomberg Marketing
  13. 13. What Does Social Media Look Like To Your Organization? Culture? People? Strategy? Enterprise? Expectations? Authentic Content Center © 2010 Bloomberg Marketing
  14. 14. Louie, I think this is the beginning of a beautiful friendship. ~ Casablanca © 2010 Bloomberg Marketing
  15. 15. Let’s Continue the Conversation! Toby Bloomberg @tobydiva toby at bloombergmarketing dot com © 2010 Bloomberg Marketing