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Following the Social Media (Candy) Dots

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Developing this presentation for NAWBO we felt "Follow The Dots" to social media success would be good way to frame the flow from strategy to tactics ... however .. as is sometimes the case one dot led to something slightly different. Enjoy with your favorite childhood candy!

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Following the Social Media (Candy) Dots

  1. 1. NAWBO EduPanel Social Media: Connecting the Dots developed & presented by: toby bloomberg bloomberg marketing/diva marketing 1-12-2010 © 2010 Bloomberg Marketing
  2. 2. Conversation Guide 1. What exactly IS “Social Media”? 2. Is Social Media right for my business right now? 3. Which tools/channels/tactics should I begin with? © 2010 Bloomberg Marketing
  3. 3. What Exactly Is Social Media? © 2010 Bloomberg Marketing
  4. 4. © 2010 Bloomberg Marketing
  5. 5. graphic from Marketing Research John Alevizos 1956
  6. 6.  Multiple platforms/ Technology Sharing ideas and knowledge Creating awareness for your company, brand Positioning yourself as an industry (thought) leader © 2010 Bloomberg Marketing
  7. 7. Is Social Media right for my business … right now? 2000s 1940s 1996 © 2010 Bloomberg Marketing
  8. 8. © 2010 Bloomberg Marketing
  9. 9. © 2010 Bloomberg Marketing
  10. 10. © 2010 Bloomberg Marketing
  11. 11. Which tools/channels/tactics should I begin with? 80% is Strategy. 20% is Technology Forrester Research © 2010 Bloomberg Marketing
  12. 12. © 2010 Bloomberg Marketing
  13. 13. 2 Financial Institutions: Same But Different
  14. 14. Tweets Tweets
  15. 15. Digital Home Digital Home Spokes Social OutPosts Priority 1 Priority 2 Priority 3 Resources/50% © 2010 Bloomberg Marketing Resources/35% Resources/15%
  16. 16. Social Media With A NAWBO Twist N: Nurture A: Adventure W: Watch B: Benefits O: Objective © 2010 Bloomberg Marketing
  17. 17. Websites/Blogs www.mashable.com  YouTube videos  Google search  Twitter search  www.chrisbrogan.com  www.bellawebdesign.com  www.divamarketingblog.com  www.marismith.com/blog Books  The Digital Handshake by Paul Chaney  Twitter Power by Joel Comm, Anthony Robbins, Ken Burge Learn more about NAWBO www.nawboatlanta.org © 2010 Bloomberg Marketing
  18. 18. Toby Bloomberg: My Life In Social Media I © 2010 Bloomberg Marketing
  19. 19. From Diva Marketing To YOU! Toby Bloomberg Bloomberg Marketing/Diva Marketing www.divamarketingblog.com @tobydiva © 2010 Bloomberg Marketing

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