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Social Media Transparency in Healthcare

What does transparency mean in a healthcare social media strategy? Defining transparency and degrees of transparency are discussed.

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Social Media Transparency:
   What is it Good For?
   Casual Conversation Webinar 3
           February 12, 2010
Overview




            What is the       Knowledge
             Path?              Drive


              Talking
                              Next Topic
           Transparency




                          2
Overview




            What is the       Knowledge
             Path?              Drive


              Talking
                              Next Topic
           Transparency




                          3
What is the Path About?



             Diversity = Strength


            Learn from Exposure



            Share What You Know



                      4
Overview




           What is the         Knowledge
            Path?                Drive


             Talking
                               Next Topic
           Collaboration




                           5
The Knowledge Drive




                      6

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Social Media Transparency in Healthcare

  • 1. Social Media Transparency: What is it Good For? Casual Conversation Webinar 3 February 12, 2010
  • 2. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 2
  • 3. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 3
  • 4. What is the Path About? Diversity = Strength Learn from Exposure Share What You Know 4
  • 5. Overview What is the Knowledge Path? Drive Talking Next Topic Collaboration 5
  • 7. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 7
  • 8. Transparency In Social Media Healthcare Developed for The Path of the Blue Eye Project By: John Cass, PR Communications; Pace Communications 8 Toby Bloomberg, Diva Marketing; Bloomberg Marketing
  • 9. How Do You Define Social Media Transparency? Do we/ should we .. hold healthcare to a higher standard than “business?” Is it simply one word .. Disclosure? or Are there shades of Gray? 9
  • 10. How Do You Define Transparency? How would you feel if you had a relationship in social media, w/ a person to find out they were the agency? 10
  • 11. How Do You Define Transparency? “Synthetic transparency involves using blogs to give the impression of openness, honesty, and transparency but without really doing so.” Dr. Walter Carl formerly of Northeastern University, now CEO of ChatThreads “Transparency is access to the information stakeholders need in order to make informed decisions.” Dan Tapscott - The Naked Corporation 11
  • 12. Degrees of Transparency 1. Identifying the author not important 2. Okay to ghost write posts, but not okay to ghost write comments in reply 3. Okay to edit and rewrite posts 4. Okay to post within social media representing the brand 5. Not okay to ghost post when representing an individual 6. Need to disclose agency relationship when posting for brand 7. Twitter had some nuances, might be okay to post when representing a brand. Twitter space requirement was the issue. 12
  • 13. 13
  • 14. Which Camp Are You In? Total Transparency Degrees of Transparency? 14
  • 15. Let’s Continue the Conversation! Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketing http://divamarketing.blog.com Twitter: @tobydiva John Cass, Head of Digital Marketing Pace Communications http://pr.typepad/pr_communications http://www.pacecommunications.com Twitter: @johncass Toby + John will be leading a dialogue on transparency at the Living the Path Q&A Center. You can participate here: http://pbeye.info/3As.* *Registration required to participate. 15
  • 16. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 16
  • 17. Next Session South by Social Health: Bringing the Health Twitter Community Together Friday, February 26, 2010 12:30 p.m. Eastern 17