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Pinterest Contest Mircosoft Mini Case Interview

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Mini case interview with Microsoft social media team leader about their Pinterest "mouse" contest. Interesting lessons and insights shared.

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Pinterest Contest Mircosoft Mini Case Interview

  1. 1. Diva Marketing Mini Case Interview Pinterest Sweepstakes: MicrosoftHardware Mouse Designs And Colors © 2012 BloombergMarketing
  2. 2. Microsoft – Mini Case Study Pinterest Contest: Product Design Launch“Since we had such great artists that designed amazing art on our mice,Pinterest proved to be a great vehicle to promote this initiative.” BJ O’Hare Social Media Lead for the Microsoft Hardware Team Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
  3. 3. Microsoft – Case Study Pinterest Contest: Product Design Launch Why Pinterest • New mouse designs expressive and appeal to people looking for ways to personalize their everyday life. • Use Microsoft designer mouse pins to “decorate” boards Goals • Generate awareness of the new colors and artist designs through engagement with an audience • Increase followers of Microsoft boards • Generate repins Awareness“ •Microsoft social networks: Facebook, Twitter, blogs, TechTuesday tweet chat (#winchat/@windows) Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
  4. 4. Microsoft – Case Study Pinterest Contest: Product Design Launch Engagement Tactic • Added new images every few are fresh pins for people to use Research Analysis • Designs vs color images pinned • Rerepinning the contest pin • Pin & board descriptors • Group of images vs single item images • Product images vs lifestyle images.Bloomberg MarketingSocial Media For Business © 2012 BloombergMarketing
  5. 5. Continue The Conversation Toby Bloomberg Bloomberg Marketing Social Media For Business Divamarketingblog.com @tobydiva pinterest.com/tobydiva Read the full interview with BJ O’Hare , Microsoft Hardware Social Media Lead on Diva Marketing http://bit.ly/JMrT3KBloomberg MarketingSocial Media For Business © 2012 BloombergMarketing

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