11 Return On Ideas1. Reinforce branding2. Improve customer service/product support3. Lead generation/new business opportunities4. Loyalty marketing5. Customer feedback/research6. Search engine rankings7. Sharing internal knowledge8. Thought leadership9. Increased awareness10. Media - digital and traditional - attention11. Learnings
Content Calendar:Goodwill of WashingtonGoal: To develop 5 posts a weekMonday: Vintage and contemporary fashion trends.Tuesday: Publicizes the Goodwill Good Buy of theWeek - an item or an outfit purchase online,Wednesday: “What is it” - shares an image of anitem donated to Goodwill and asks her readers toguess what it is.Thursday: General content subject matter variesFriday: Ask the Fashionista,” answers fashion orshopping questions from readers.
10 Quick Tell Tips1. Email signature2. Multiple locations on website/blog3. Tweeter feed on website/blog4. All collateral materials5. Newsletters6. Linkedin – add to7. Facebook Info8. Active in Twitterconversations, tweet chats9. Start your own tweet chat10. Business card