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SI Executive Workshop - How to Get Marketing and Communication Teams Involved in Sustainability.pdf

A one day on-demand training workshop for corporate sustainability, marketing, external affairs and communication managers on sustainability and CSR

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SI Executive Workshop - How to Get Marketing and Communication Teams Involved in Sustainability.pdf

  1. 1. Part of an Executive Training Workshop Series organised and delivered by Stakeholder Intelligence and associatesExecutive Workshop: How to Get Marketing and Communication TeamsInvolved in SustainabilityA focused, high level, one day executive workshop offering unique insights intohow leading companies engage, train and change the practices of marketingand communications teams with regard to sustainability.What will be covered?The workshop, with no more than 20 participants, offers practical insights intothe following key areas for your company:  The business case for engaging marketers in sustainability: Why leading companies are involving marketing teams in CSR and sustainability  How marketers think: The right techniques to get them on board with using sustainability in a careful way, and pitfalls to avoid.  Managing challenging situations: Making “trust but verify” work with marketeers and communications departments.  Practical case studies of leading companies: How they engage, work with, listen to, and respond to the often challenging reality of sustainability and marketing.What’s the format for the day?The workshop will not be a “sit there and listen” format, but an interactive daywith a mixture of short, practical presentations, discussion and group work inan “experiential” format.Who will be there?Senior and middle managers from across your business, in marketing,communications, public affairs, sustainability, CSR, external affairs and otherrelevant departments.Where, when, and how much will it cost?This workshop can be delivered on demand, at a cost of £5000 + VAT.
  2. 2. Part of an Executive Training Workshop Series organised and delivered by Stakeholder Intelligence and associatesHow do I find out more information?By contacting Toby Webb: Toby.Webb@stakeholderintel.com or calling him on+44 7867 416 646.About the workshop leader:Toby Webb is Founder of Ethical Corporation and Stakeholder Intelligence.Toby Webb founded Ethical Corporation, the leading magazine and conferencebusiness on CSR world-wide, back in 2001. Since then he has advised the UKPrime Minister on CSR, written UK Government CSR policy (ResponsibilityDeals) and overseen the publishing of more than 8000 articles on sustainablebusiness, and more than two dozen research reports. He also runs StakeholderIntelligence (SI). SI is an advisory, training, facilitation, and research companybased in London, with a global network of experts and clients all over theworld. He has an MSc in Corporate Governance and Ethics from BirkbeckCollege, University of London, where he is also a lecturer in CorporateResponsibility. He is a research fellow of the London Centre for CorporateGovernance and Ethics and is undertaking a PhD in Governance, Strategy andCorporate Sustainability at Birkbeck College, University of London.Other trainers and experts are also available as required:http://www.stakeholderintel.com/associates

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