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Lecture Eight - Sustainability, Corporate Responsibility and Innovation

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Lecture Eight - Sustainability, Corporate Responsibility and Innovation

  1. 1. Sustainability, Corporate Responsibility and Innovation February 26th 2015 Lecturer: Tobias Webb Tobiaswebb.blogspot.com
  2. 2. Innovation and sustainable business 1. What is innovation? How is it defined? 2. How does sustainable innovation apply to business? 1. Examples: Interface / Phillips / DSM / Nike 2. Challenges of scaling sustainable innovation in large companies 1. Future outlook
  3. 3. What is innovation? How is it defined? The ‘Traditional’ sense Innovation. Noun: the action or process of innovating. "innovation is crucial to the continuing success of any organization” synonyms: change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; More a new method, idea, product, etc. plural noun: innovations "technological innovations designed to save energy"
  4. 4. Innovation: An overused term? Hell yes
  5. 5. How does innovation apply to business? Sustainability / modern sense Let’s take a look.
  6. 6. Interface A module flooring company that sees itself as: "In the business of creating change" Podcast on SI at Interface Podcast on Strategy at Interface
  7. 7. Philips: Let’s take a look.
  8. 8. Royal DSM: Let’s take a look.
  9. 9. Nike Video Factory engagement Targets Governance (what has this to do with Innovation? A lot)
  10. 10. Challenges of scaling sustainable innovation in large companies • Definitions • Financial timescales • Process and systems changes • Customer acceptance / commercial success • Partnership challenges
  11. 11. Future outlook • Key drivers solid - demographics, trends, etc • Bumpy ride so far. Lots of challenges remain • Collaboration should drive scale but policy frameworks, incentives, customer interest and competitive behaviour by companies means evolution rather than revolution • Technology!!!

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