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Getting to Grips with CR Online Training In-Depth Version March 2013


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An in-depth look at the course structure and detail for the online training course "Getting to Grips with Corporate Responsibility" see:

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Getting to Grips with CR Online Training In-Depth Version March 2013

  1. 1. This course can be taken “live” or on demand. Contact to discuss further detailsGetting to Grips with Corporate Responsibility: Online Training CourseDocument contents: 1. What the course is about, and who it’s for 2. When does it start? 3. What is the format? 4. Course outline and structure 5. Pricing and registration 1. What the course is about, and who it’s forThe course is a critically rigorous eight module online training course on global corporateresponsibility. It’s convened by two well-known figures in the field, Mallen Baker and Toby Webb. Theareas covered are detailed below. The course will be useful for a wide range of customers, frombeginners in the field to existing managers to CSR and sustainability executives who may want to keepup to date. The course can be taken “live” over four months, but most users will take it “on demand”on the course website, or in tailored form on their corporate intranet or on our platform. 2. When does it start?The course starts on April 15th 2013 to run over 4 months. It is 8 modules so every module will cover2 weeks. If you want to take longer to work your way through the material, thats fine. You can go atyour own speed. The course is on-demand and flexibly designed for that you might not be able totake all the classes “live”. Therefore you can at any point watch the modules again and catch up forthe next “live” session at any time. Participants are recommended to complete module one by April29th 2013, but this is not essential: Catching up at any time is not a problem. 3. What is the format?The course will be a mixture of video presentations, audio discussing and text/forum debatesbetween participants. Links with useful materials for each module will also be provided.A certificate of completion will also be provided for participants. 4. Course outline and structureModule one: Introduction to CSR and Sustainable BusinessModule two: The Business Case for CSR and Sustainable BusinessModule three: Corporate Responsibility and Sustainability ReportingModule four: Supply Chains, the Environment and Human RightsModule five: Reputation, Marketing and CommunicationsModule six: Business and NGOs, from Campaigning to PartnershipModule seven: Employees and Internal EngagementModule eight: Making it Happen for Your BusinessThe course covers the following areas in depth, using case studies, debates, discussion and realoutcomes. Below is a more in-depth look at the modules, which average 60-90 minutes in lengtheach. After each module there is then a pre-arranged two hour webinar for Q&A and discussion.Module one: Introduction to CSR and Sustainable Business
  2. 2. This course can be taken “live” or on demand. Contact to discuss further detailsThis module covers:  An introduction to CSR / Sustainability and definitions.  The foundations and recent history to modern times.  How expectations are evolving and the global context.  Useful guidelines and standards for companies.  Some of the key case studies that have made history and shaped today’s agenda.  A case-study based look at some of the most up to date examples shaping the modern CR movement.Module two: The Business Case for CSR and Sustainable BusinessThis module looks at the key issues in the business case debate. Analysis and insight includesfundamentals such as:  Why a business case is needed.  What reasonable expectations look like.  The easy wins of cost savings and efficiencies, and how business models are evolving.  How employee loyalty and brand affinity are closely linked to a business case.  The globally-evolving issue of “License to Operate” and what that means for business.  Case studies related to how companies are engaging with investors.  Supplier engagement for business improvements and general sustainability and CSR risk management.  Innovation and the increasing links with a sustainability strategy in large companies.Module three: Corporate Responsibility and Sustainability ReportingModule three of the course covers:  Corporate Responsibility and Sustainability Reporting: Where has it come from?  How has it evolved?  Advantages and shortcomings.  Next steps from reporting: Future evolutions, from print, to PDF to online engagement..  Reporting as communication – who’s the audience?  Business benefit of reporting – How it is used to drive change within business.  Metrics – what makes sense to measure and why.  Assurance and verification – pros and cons.  Frameworks and tools – how to use them.  From reporting to engagement.Module four: Supply chains and Human RightsModule four will cover:  Human rights and context – the history and issues.  Development of approaches to supply chain.  Global governance and its impact and influence.  Preventing human rights abuses through system approaches.  Areas of weak governance, and what companies can do.  Issues in the supply chain – How much can they be your problem?  Corporate policies and practice often exacerbate the problems.  The issue of unintended consequences and how that can be managed.  Limits to companies’ ability to influence and police.  Ways in which human rights comes onto the agenda.
  3. 3. This course can be taken “live” or on demand. Contact to discuss further detailsModule five: Reputation, Marketing and CommunicationsModule five will look in-depth at:  What are the components of a corporate reputation?  What influences reputation?  Case studies. Reputational suicide and good reputational management.  Crisis management.  Proactive stakeholder communications.  Responsible marketing.  Ethical challenges growing from marketing innovation.  Marketing to promote sustainable consumption behaviours.  Proactive choices vs choice editing.Module six: Business and NGOsModule six covers:  History and development of NGOs and their influence on business.  Campaigning NGOs and who they target, and where.  Examples of key NGOs and how they differ.  Case study: Greenpeace and differences across the world.  Partnerships. The types of partnerships and how they function well.  What makes a partnership work? What to do when they go wrong.  Examples of partnership in action, and its measured benefits.  What’s next for NGOs and campaigners?  Challenges for the NGOs.Module seven: EmployeesModule seven looks at:  Strategy and governance: How to engage senior management.  Middle management and business units, how to talk with country heads.  Frontline employees and successful engagement across cultures.  The difference between engaging and being engaged.  Employee empowerment. What is the direct business case?  Typical engagement issues: The what and the how, in case studies.  Barriers and opportunities for companies using engagement well.  Employee issues, how companies manage when things go wrong.  Diversity and inclusion and sustainability. The links and management issues.  Discrimination. Whistle-blowing. Well-being. Health and safety.Module eight: Making it Happen for Your BusinessModule eight covers:  Benchmarking: How do you know where you are? A consideration of the useful methods.  Gap analysis: How does it work, what are the benefits, what do you look for?  Strategy approach – where do you want to be? How do you reach that point?  Matching engagement and embedding work, to the personal interests of the board.  KPIs and incentives for managers and employees.  Starting from where you are – prioritising issues.  Identifying low hanging fruit, and maximising and capitalising on the easy wins.  How to influence across the business. Not getting trapped in a silo.  Using frameworks as a resource not a straightjacket.
  4. 4. This course can be taken “live” or on demand. Contact to discuss further details  Becoming a recognised champion. What does that mean? How do you get there? 5. Pricing and RegistrationEmail Stefan Jensen or Toby Webb from Stakeholder Intelligence with the number of users you wantto sign up, their names, their organisation and their position and we’ll give you a price within 24hours.If you have any questions or want to a call about the course let us know. We are looking forward tohearing from you.Contact details:Stefan Jensen.E-mail: (0) 7792179495Skype: stefanlagerischmidtToby Webb.E-mail: (0) 7867416646Skype: tobiaswebb