Ethical Corporation September 2012 cover and contents
ECM September_Layout 1 03/09/2012 13:30 Page 1 Responsible reporting Social media makes its mark Green building models How Skanska is sustainable and commercial Supplier engagement Profitable cooperation with Marks & Spencer September 2012 www.ethicalcorp.com The GM debate Pesticide-free progress?
ECM September_Layout 1 03/09/2012 13:30 Page 2 Qu eceiv to CR Reporting and Communications Summit ote e r Ma £150 g2 o 01 ff! Boost stakeholder engagement 2 and brand reputation with a cutting-edge CR reporting and communications strategy NOVEMBER 20-21, 2012 LONDON INNOVATION BEST PRACTICE INTERACTIVITY FOCUSED DEBATE www.ethicalcorp.com/reporting HEAR FROM THE FOLLOWING Establish a competitive edge INTERNATIONAL BUSINESS LEADERS: Stay ahead of the latest developments with sessions on upcoming G4 and the next phase for integrated reporting, incorporate the lessons in your GRI Chairman, Herman Mulder organisations CR report. Powerful methods engage external stakeholders BMW Group Secure specific communication techniques specially Head of Cultural Engagement, Thomas Girst designed for the relevant target audience including investors, customers and media. Defeat a siege mentality in a crisis Caesars Entertainment Executive Vice President, Jan Jones Utilise the openness and transparency of social media to enhance the reach of your CR programme and enhance brand reputation. Bloomberg Global Head Bloomberg Social Media, Dont sit on the side-line, Robert Harles join the debate Real time critical analysis of sustainability reports Allianz Global Investors during our Reporting X-Factor session. Global Head of Sustainability Research, Bozena Jankowska Book your place NOW! Call 020 7375 7226 or email email@example.com
ECM September_Layout 1 03/09/2012 13:31 Page 3 Ethical Corporation • September 2012 Contents 3 Contents 5 From the editor EthicsWatch 6 Sustainability salaries Better pay 7 Oil sector risks Tell us more 8 Ethical banking Small can be beautiful 9 Kimberly-Clark Paper revolution? p24 GM rethink? p36 Engaging retailer 10 Mallen Baker 24 GM food labelling 31 NGOwatch Don’t see me in court What would Rachel Carson say? Adidas accused Briefing: sustainability reporting 28 NEW Cheat sheet Strategy and management 12 More credibility All the latest research highlights 32 Skanska 16 Is integration the answer? Building green business models 19 Better data; better transparency 30 Peter Knight 36 Marks Spencer New York urban renewal Real supplier engagement 39 Essay: leadership 22 CRwatch Why company chiefs should be more Urban development, Ikea-style presidential 43 China column Paul French on why Beijing is getting tough on brands Review 44 Academic news 45 New books 46 Report: STMicroelectronics 47 Report: SABMiller COVER IMAGE: SHAPLY_DONE/ISTOCKPHOTO.COM 48 People on the move 50 Toby Webb How CR execs can be future deal makers p11 Were listening p32 Skanskas tall ambition