Trends in the Landscape Industry Industry Growing Sales in a Down Economy by Tom Barrett Green Water Infrastructure, Inc. ...
IT’S the  ECO NOMY
The  GREEN Economy
Low Impact Site Development
Planting Trees
Rain Garden
Bioswales <ul><li>Burnsville, Minnesota </li></ul>
Porous Paving
Rainwater Harvesting
Green Roofs
Green Roofs <ul><li>Aqualand, St. charles, Illinois </li></ul>
The World is Changing
<ul><li>It’s all about People </li></ul><ul><li>It’s all about Innovation </li></ul>Opportunity
Outstanding Customer Service
Positive Mental Attitude
Integrity <ul><li>We are all buying insurance  </li></ul><ul><li>Assurance </li></ul><ul><li>Value </li></ul>
Value
My Average Sales Person Made 300 to 400 Sales Calls a Year
My Top Sales People Made over 2,000 Sales Calls a Year
ZAG
Be Different
Be  REALLY  Different
<ul><li>Whatever  It  Takes </li></ul>
 
Frisbees Mail Box Magnets
Landscape Concepts <ul><li>A Plan </li></ul><ul><li>Targeted Accounts </li></ul><ul><li>Sales Calls </li></ul><ul><li>Foll...
 
The World is Different
 
 
Panera Bread is focusing on the 90% of People who are employe d
Summary <ul><li>People </li></ul><ul><li>Innovation </li></ul><ul><li>Outrageous Customer Service </li></ul><ul><li>Invest...
WHY A  WEBSITE? WEBSITE? WEBSITE? <ul><li>Why not a Camel? </li></ul>
do U need a  WeB site?
A Good Website is  Not About the Not About the L K
A Good Website is  About About L K
Relevancy
Recency
 
SCORE 84 84
COST $700 $700
 
SCORE 18 18
COST $1500 $1500
 
SCORE 72 72
COST $100,000+ $100,000+
Me You Them Them Them Them Them You You You Them Them Them Them Them Them Them Them Them Them Them Them Them Them Them You...
Word-of-MOUTH
ON  STERIODS
FREE SHIPPING
170 Orders Orders
 
240 Orders Orders
 
300 Orders Orders
 
1,700 Orders within 48 Hours within 48 Hours within 48 Hours
 
Tom Barrett P.O. Box 124 Westfield, IN 46074 (317) 674-3494 [email_address] [email_address] [email_address] [email_address...
<ul><li>It is not the strongest of the species that survives,  nor the most intelligent, but the one most responsive to ch...
Just Do It
Growing Sales in a Down Economy <ul><li>Tom Barrett </li></ul><ul><li>P.O. Box 124 </li></ul><ul><li>Westfield, Indiana 46...
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Trends in the Landscape Industry (ITODA)

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The current state and trends of the Landscape, golf Course, and Sports Turf Industry. How we stand out, where we rank, and how we are heard. You will be challenged in this provocative and sometimes controversial presentation to do things differently. Tom Barrett is a national speaker and author. His presentations empower people to become masters of change. Learn how to grow your business without busting the bank. Here are the key points:

- Business is rapidly changing

- Opportunities exist in areas unavailable five years ago

- Customers have different needs and require a new approach

- Companies investing in marketing are growing

Published in: Business, Technology
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Trends in the Landscape Industry (ITODA)

  1. 1. Trends in the Landscape Industry Industry Growing Sales in a Down Economy by Tom Barrett Green Water Infrastructure, Inc. Copyright © 2011 by Tom Barrett www.ThinkGWI.com [email_address] Twitter- @TomB arrett_G WI
  2. 2. IT’S the ECO NOMY
  3. 3. The GREEN Economy
  4. 4. Low Impact Site Development
  5. 5. Planting Trees
  6. 6. Rain Garden
  7. 7. Bioswales <ul><li>Burnsville, Minnesota </li></ul>
  8. 8. Porous Paving
  9. 9. Rainwater Harvesting
  10. 10. Green Roofs
  11. 11. Green Roofs <ul><li>Aqualand, St. charles, Illinois </li></ul>
  12. 12. The World is Changing
  13. 13. <ul><li>It’s all about People </li></ul><ul><li>It’s all about Innovation </li></ul>Opportunity
  14. 14. Outstanding Customer Service
  15. 15. Positive Mental Attitude
  16. 16. Integrity <ul><li>We are all buying insurance </li></ul><ul><li>Assurance </li></ul><ul><li>Value </li></ul>
  17. 17. Value
  18. 18. My Average Sales Person Made 300 to 400 Sales Calls a Year
  19. 19. My Top Sales People Made over 2,000 Sales Calls a Year
  20. 20. ZAG
  21. 21. Be Different
  22. 22. Be REALLY Different
  23. 23. <ul><li>Whatever It Takes </li></ul>
  24. 25. Frisbees Mail Box Magnets
  25. 26. Landscape Concepts <ul><li>A Plan </li></ul><ul><li>Targeted Accounts </li></ul><ul><li>Sales Calls </li></ul><ul><li>Follow-up </li></ul><ul><li>AND . . . </li></ul>
  26. 28. The World is Different
  27. 31. Panera Bread is focusing on the 90% of People who are employe d
  28. 32. Summary <ul><li>People </li></ul><ul><li>Innovation </li></ul><ul><li>Outrageous Customer Service </li></ul><ul><li>Invest in Sales & Marketing </li></ul><ul><li>ZAG </li></ul>
  29. 33. WHY A WEBSITE? WEBSITE? WEBSITE? <ul><li>Why not a Camel? </li></ul>
  30. 34. do U need a WeB site?
  31. 35. A Good Website is Not About the Not About the L K
  32. 36. A Good Website is About About L K
  33. 37. Relevancy
  34. 38. Recency
  35. 40. SCORE 84 84
  36. 41. COST $700 $700
  37. 43. SCORE 18 18
  38. 44. COST $1500 $1500
  39. 46. SCORE 72 72
  40. 47. COST $100,000+ $100,000+
  41. 48. Me You Them Them Them Them Them You You You Them Them Them Them Them Them Them Them Them Them Them Them Them Them Them You Them Them Them Them Them You Them Them Them Them Them You Them Them Them Them Them You Them Them Them Them Them You Them Them Them Them Them You Them Them Them Them Them
  42. 49. Word-of-MOUTH
  43. 50. ON STERIODS
  44. 51. FREE SHIPPING
  45. 52. 170 Orders Orders
  46. 54. 240 Orders Orders
  47. 56. 300 Orders Orders
  48. 58. 1,700 Orders within 48 Hours within 48 Hours within 48 Hours
  49. 60. Tom Barrett P.O. Box 124 Westfield, IN 46074 (317) 674-3494 [email_address] [email_address] [email_address] [email_address] [email_address] [email_address]
  50. 61. <ul><li>It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. </li></ul><ul><ul><li>Charles Darwin </li></ul></ul>
  51. 62. Just Do It
  52. 63. Growing Sales in a Down Economy <ul><li>Tom Barrett </li></ul><ul><li>P.O. Box 124 </li></ul><ul><li>Westfield, Indiana 46074 </li></ul><ul><li>317-674-3494 [email_address] </li></ul>BRAVE NEW WORLDS:

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