-
1.
Internet Marketing & Social Media
Webinar for Irrigation Contractors
Why not a Camel?
Copyright © 2013 by Tom Barrett
Tom Barrett ●● (317) 674-3494 Tom.Barrett@JTBarrett.com
-
2.
WHY
A
WEBSITE?
Why not a Camel?
Copyright © 2011 by Tom Barrett
Tom Barrett ●● (317) 674-3494 Tom.Barrett@JTBarrett.com
-
3.
do U need a
WeBsite?
-
4.
A Good Website is
Not About the
L K
-
5.
A Good Website is
About
L K
-
6.
Relevancy
-
7.
SCORE
69
-
8.
COST
$800
-
9.
SCORE
7
-
10.
COST
$1500
-
11.
SCORE
38
-
12.
COST
+$$$+
Mucho
Dinero
-
13.
Ohio Irrigation
Irrigation Ohio
-
14.
#1
-
15.
Irrigation Ohio
Ohio Irrigation
-
16.
#1
-
17.
Word-of-MOUTH
-
18.
SOCIAL
MEDIA
-
19.
ON STERIODS
-
20.
Me
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
You
m
Them
Them
m
Them
You
Them
Them
Them
Them
Them
You
Them
Them
Them
Them
Them
-
21.
FREE
SHIPPING
-
22.
170
Orders
-
23.
240
Orders
-
24.
300
Orders
-
25.
1,700
Orders
within 48 Hours
-
26.
Circulation
42,000
-
27.
COST
$4,700
-
28.
Impressions
42,000
???
-
29.
New
Business
$0
-
30.
Impressions
246,000
-
31.
COST
$75
-
32.
do U need a
WeBsite?
-
33.
WHY
A
WEBSITE?
Why not a Camel?
Copyright © 2011 by Tom Barrett
Tom Barrett ●● (317) 674-3494 Tom.Barrett@JTBarrett.com
-
34.
Tom Barrett
(317) 674-3494
Tom.Barrett@JTBarrett.com
Why a website? Why not a camel? As Groucho Marx said, “I’d walk a mile for a Camel.”Most contactors are as confused about internet marketing as Groucho was about camels.With websites, Facebook, LinkedIn, Twitter, Pinterest, and email, it is all very confusing. And a lot of the experts provide conflicting suggestions.In this presentation I will clear up some of the confusion
The first question I am asked by most contractors isDo I need a website?
Over 80% of American consumers check out your company’s website before they ever pick up the phone to call.
When buying a car, the consumer often knows more about the vehicle than does the sales person because they’ve researched on the internet.
When buying shoes…
…and when buying a lawn sprinkler system.
Yet less than 60% of small businesses have websites.
When creating a website many companies focus on how good the website looks.
Although creating a professional appearance is important. It is not nearly as important as being found by search engines. And search engines could care less about how good looking a website is.
Search engines rank you based upon how relevant the terms in your website match the terms in the search.
They then look at how recently the website pages were updated.
And finally, geographically, how close is your business to the person searching the web.
A good website is not about the look…
On Marketing Grader, the Ohio Irrigation Association website scores better than 69% of all websites in existence.
Yet, we spent only $800
This website of a Landscape Architect
Score only 7 and, in my opinion, is much prettier than the Ohio Irrigation Association’s website.
She paid $1,500
Valley Crest, a world-class leader in the landscape industry, has beautiful and rich website
Yet it only scores 38
And they have paid a lot,
If you search for ‘Ohio Irrigation”
It comes up number one.
If you search “Irrigation Ohio”
It comes up number one.
Word-of-Mouth is still the best form of marketing. People buy because of endorsements from satisfied customers and influential people.
Social media is word-of-mouth marketing…
…on steriods
From Me… …to YOU …to THEM
Gary Vanderchuck, in his book “CRUSH IT!,” advertised free shipping for a bottle of wine on a billboard in New Jersey
From the billboard he received 170 orders
He advertised it on a Northern New Jersey radio station.
From the radio advertising he received 240 orders.
He then ran the ad as a direct mail piece.
And received 300 orders
One tweet on Twitter
1,700 orders in forty-eight hours.
We ran an ad for a landscape contracting company in Indianapolis with the Indianapolis Monthly.The circulation is 42,000 readers
Good lookin ad
Cost $4,700 and we ran it three month at $4,700 each time.
Impression are around 42,000 each month
No new business
For the Ohio Irrigation Association we ran an ad on Facebook.
“Stop Draggin’ Your Hose”
Over Mother’s Day Weekend we received 246.000 impressions
And it only cost $75
So back to the beginning – Do You Need A Website?Absolutely
Why a website? Why not a camel? As Groucho Marx said, “I’d walk a mile for a Camel.”Most contractors are as confused about internet marketing as Groucho was about camels.This clears up some of the confusion.
Stop wasting your money on ineffective and expensive advertising campaigns. Invest in a website, use social media to amplify your message, and email to close the sale.
Give me a call if you want some help.
