The economic conditions are extremely positive for the short-term growth and vitality of the landscape and landscape irrigation industry. The industry has an opportunity to grow and develop as the environmental movement gains traction. This presentation focuses on the the short-term outlook and long-term forecast of business conditions in the United States.

1. Trends & Opportunities in
the Emerging Green
Environment
By
Tom Barrett
BRAVE NEW WORLDS:
Copyright © 2015 by Tom Barrett

2. IT’S the ECONOMY

3. • If you’re not confused . . .
•
• …you’re not paying attention.
• - Tom Peters

4. Home Price Up
Mortgage Rate Up

5. 29 States Have
Raised
The Minimum
Wage

6. The World is Changing

7. WHY
A
WEBSITE?
Why not a Camel?

8. do U need a WeBsite?

9. A Good Website is
Not About the
L K

10. A Good Website is
About
L K

11. Relevancy

12. Recency

14. The
GREEN
Economy

15. Low Impact Site
Development

16. Planting Trees

17. Rain Garden

18. Bioswales
Burnsville, Minnesota

19. Porous Paving

20. Rainwater Harvesting

21. Green Roofs
Aqualand, St. charles, Illinois

22. Wheezers
Geezers
Boomers

23. http://files.myopera.com/ramute/albums/48935/294851.jpg
By age 50, the
average
American will
have lived less
than half of
their adult life.
—Bill Novelli, 50+: Igniting a
Revolution to Reinvent America

24. AVERAGE NUMBER
OF CARS PURCHASED
PER HOUSEHOLD=13
Average # of cars bought after
the “head of the household”
reaches age 50 = 7
MARTI BALETTI
PrimeTime Women

26. Forget China, India
and the Internet:
Economic Growth
Is Driven by
Women — Economist, April 15, 2006

27. Since 1970
Women have
held two out of
every three
new jobs
created.
— Financial Times
October 3, 2006

28. Although more men
than women graduate
high school,
more women enroll in
college. – U.S
Dept. of Labor

29. Women posted a net increase of 1.7
million jobs paying above the
median salary.
Men posted a net increase of
220,000 new jobs above the
median salary.
WALL STREET JOURNAL.
February 20, 2007

30. “Women are
the
MAJORITY
market.”

31. 1,700,000 WOMEN 89%
+220,000 MEN 11%
1,920,000 NEW JOBS

32. Women posted a net increase of 1.7
million jobs paying above the
median salary.
Men posted a net increase of
220,000 new jobs above the
median salary.
WALL STREET JOURNAL.
February 20, 2007

33. “Women are
the
MAJORITY
market.”

34. ZAG

35. Be Different

36. Be REALLY
Different

37. INNOVATion

38. The World is Different

39. It is not the strongest of the
species that survives,
nor the most intelligent, but the
one most responsive to change.
– Charles Darwin