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Brave New World - Trends & Opportunities in the Emerging Green Environment (Ohio Irrigation Association) January 2015

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Brave New World - Trends & Opportunities in the Emerging Green Environment (Ohio Irrigation Association) January 2015

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The economic conditions are extremely positive for the short-term growth and vitality of the landscape and landscape irrigation industry.

The industry has an opportunity to grow and develop as the environmental movement gains traction.

This presentation focuses on the the short-term outlook and long-term forecast of business conditions in the United States.

The economic conditions are extremely positive for the short-term growth and vitality of the landscape and landscape irrigation industry.

The industry has an opportunity to grow and develop as the environmental movement gains traction.

This presentation focuses on the the short-term outlook and long-term forecast of business conditions in the United States.

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Brave New World - Trends & Opportunities in the Emerging Green Environment (Ohio Irrigation Association) January 2015

  1. 1. Trends & Opportunities in the Emerging Green Environment By Tom Barrett BRAVE NEW WORLDS: Copyright © 2015 by Tom Barrett
  2. 2. IT’S the ECONOMY
  3. 3. • If you’re not confused . . . • • …you’re not paying attention. • - Tom Peters
  4. 4. Home Price Up Mortgage Rate Up
  5. 5. 29 States Have Raised The Minimum Wage
  6. 6. The World is Changing
  7. 7. WHY A WEBSITE? Why not a Camel?
  8. 8. do U need a WeBsite?
  9. 9. A Good Website is Not About the L K
  10. 10. A Good Website is About L K
  11. 11. Relevancy
  12. 12. Recency
  13. 13. The GREEN Economy
  14. 14. Low Impact Site Development
  15. 15. Planting Trees
  16. 16. Rain Garden
  17. 17. Bioswales Burnsville, Minnesota
  18. 18. Porous Paving
  19. 19. Rainwater Harvesting
  20. 20. Green Roofs Aqualand, St. charles, Illinois
  21. 21. Wheezers Geezers Boomers
  22. 22. http://files.myopera.com/ramute/albums/48935/294851.jpg By age 50, the average American will have lived less than half of their adult life. —Bill Novelli, 50+: Igniting a Revolution to Reinvent America
  23. 23. AVERAGE NUMBER OF CARS PURCHASED PER HOUSEHOLD=13 Average # of cars bought after the “head of the household” reaches age 50 = 7 MARTI BALETTI PrimeTime Women
  24. 24. Forget China, India and the Internet: Economic Growth Is Driven by Women — Economist, April 15, 2006
  25. 25. Since 1970 Women have held two out of every three new jobs created. — Financial Times October 3, 2006
  26. 26. Although more men than women graduate high school, more women enroll in college. – U.S Dept. of Labor
  27. 27. Women posted a net increase of 1.7 million jobs paying above the median salary. Men posted a net increase of 220,000 new jobs above the median salary. WALL STREET JOURNAL. February 20, 2007
  28. 28. “Women are the MAJORITY market.”
  29. 29. 1,700,000 WOMEN 89% +220,000 MEN 11% 1,920,000 NEW JOBS
  30. 30. Women posted a net increase of 1.7 million jobs paying above the median salary. Men posted a net increase of 220,000 new jobs above the median salary. WALL STREET JOURNAL. February 20, 2007
  31. 31. “Women are the MAJORITY market.”
  32. 32. ZAG
  33. 33. Be Different
  34. 34. Be REALLY Different
  35. 35. INNOVATion
  36. 36. The World is Different
  37. 37. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. – Charles Darwin

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