10 Things We've Learned about Social Media

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This is the presentation I shared at the Swedish Ragan Conference in Seattle in April, 2011.

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10 Things We've Learned about Social Media

  1. 1. The Swedish Social Media Program April 14, 2011 Melissa Tizon @swedish @melissatizon #swedishragan
  2. 2. Welcome to the 5 th most social networked city!
  3. 3.
  4. 4. Facebook: I’m a Swedish Baby
  5. 5. I’m a Swedish Baby Photo Contest
  6. 6. “ I’m a Swedish Baby” Surface App
  7. 7. Live from the OR (Part 1)
  8. 8. Live Knee Surgery
  9. 9. Eric Eats in Public
  10. 10. Viral video: 407,974 views
  11. 11. Internal Live Chats with the CEO
  12. 12. Other Stuff We’ve Done
  13. 13. 10 things we’ve learned about social media
  14. 14. 1. Social media makes it possible for us to tell our own story.
  15. 15. 2. You can use social media to get mainstream media.
  16. 16. 3. Social media is a way to connect your experts to the community.
  17. 17. 4. Invest in social media relationships the way you invest in mainstream media relationships.
  18. 18. 5. Integrate social into your marketing communications campaigns.
  19. 19. 6. It Takes a Village …
  20. 20. 7. Package up your social-media efforts after the fact so you can merchandise it.
  21. 21. 8. Keep your ear to the ground with social media.
  22. 22. 9. Own social media in your organization.
  23. 23. 10. Be prepared for it to take work.
  24. 24. Laying the Foundation
  25. 25. Social Media Policy <ul><li>Develop and update policies </li></ul><ul><li>Educate your organization </li></ul><ul><li>Work closely with HR, Legal and IS </li></ul><ul><li>Update patient consent forms </li></ul><ul><li>What do you do when … </li></ul><ul><ul><li>Your patients want to video tape their exam. Do you let them? </li></ul></ul><ul><ul><li>Your patients compliment you about the care they received on Twitter. Do you RT it? </li></ul></ul><ul><ul><li>One employee complains about another employee gossiping on Facebook? </li></ul></ul>
  26. 26. Build your social media team with the people you have.
  27. 27. Encourage your physicians to participate. <ul><li>How do you get them interested ? </li></ul><ul><li>Baby steps. </li></ul><ul><li>Start by teaching them how to manage their online reputation . </li></ul>
  28. 28. Questions? <ul><li>Twitter: @melissatizon </li></ul><ul><li>Email: melissa.tizon@swedish.org </li></ul>

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