ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls   04/09/2011   Page 4 de 19                                      ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
ventesdepubliciteparpaysettype-110409093736-phpapp02.xls                                                                  ...
US                                1998        1999    2000        2001         2002Online Ad Spend             $1,500,000 ...
2003          2004        2005       2006        2007        2008$7,270,000   $9,600,000 $12,500,000 $16,700,000 $20,300,0...
1000                       1996       1996       1997       1998       1999          2000États-Unis      Online Ad Spend  ...
2001          2002           2003            2004              2005              2006  #REF!         #REF!          #REF! ...
2007              2008              2009              2010              2011              2012    #REF!             #REF! ...
2012  #DIV/0! #NAME? #NAME?    0$43,700,000 0.00 $40,800,000 0.00 $25,100,000 0.00 $53,100,000 0.00 $30,300,000 0.00 $61,9...
TV               Quot.       Internet      Hebdos      Radio       Magazines Affichage           2004        652,747 $    ...
2,013,940 $2,245,035 $2,456,985 $2,613,671 $2,462,376 $2,529,814 $2,723,847 $2,833,668 $
Upcoming SlideShare
Loading in …5
×

Ventes de publicite par pays et type

1,061 views

Published on

Ad Spend by media, by year, by country with sources for all the data

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,061
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ventes de publicite par pays et type

  1. 1. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 1 de 19Dépenses marketingVentes de publicité (en milliers de $) 2007 % 2008 % 2009 % 2010 % 2011 % 2012 %Pub totale 18,535,604 $ 4.5% 14,799,000 $ -20.2% 14,400,000 $ -2.7% 14,924,841 $ 3.6% 15,347,375 $ 2.8% 16,155,052 $ 5.3% source eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009TV National Spot 1,338,000 $ 7.2% 1,303,000 $ 8.8% 1,191,255 $ 8.3% 3,227,296 $ 21.6% 3,324,114 $ 21.7% 3,347,446 $ 20.7% source CRTC 2008 2.1% CRTC 2010 0.3% CRTC 2010 -8.6% Warc 2010/08 4.1% Warc 2010/08 3.0% samparent 0.7%TV Local spot 407,000 $ 2.2% 400,000 $ 2.7% 365,696 $ 2.5% 0.0% 0.0% source CRTC 2008 3.8% CRTC 2010 -1.7% CRTC 2010 -8.6% #DIV/0! #DIV/0!TV Network 581,000 $ 3.1% 641,000 $ 4.3% 586,028 $ 4.1% 0.0% 0.0% source CRTC 2008 -8.2% CRTC 2010 10.3% CRTC 2010 -8.6% #DIV/0! #DIV/0!TV spécialisée (Cable) 948,000 $ 5.1% 1,025,000 $ 6.9% 937,096 $ 6.5% 0.0% 0.0% source CRTC 2008 7.5% CRTC 2010 8.1% CRTC 2010 -8.6% #DIV/0! #DIV/0!TV PayTV, PPV, VOD sourceTV Infomercial 24,315 $ 0.1% 22,000 $ 0.1% 20,113 $ 0.1% 0.0% source CRTC 2008 3.5% CRTC 2010 -9.5% CRTC 2010 -8.6% 3.1%Pub radio (network) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% source #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub radio (national spot) 382,000 $ 2.1% 406,000 $ 2.7% 382,858 $ 2.7% 1,528,844 $ 10.2% 1,597,642 $ 10.4% 1,654,510 $ 10.2% source CRTC 2008 8.7% CRTC 2010 6.3% CRTC 2010 -5.7% Warc 2010/08 4.8% Warc 2010/08 4.5% samparent 3.6%Pub radio (syndicated/local) 1,086,289 $ 5.9% 1,141,000 $ 7.7% 1,075,963 $ 7.5% 0.0% 0.0% source CRTC 2008 4.8% CRTC 2010 5.0% CRTC 2010 -5.7% 2.9% #DIV/0!Pub radio (satellite) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% source -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub journaux quot. Nationaux 590,000 $ 3.2% 575,000 $ 3.9% 468,963 $ 3.3% 2,227,795 $ 14.9% 2,399,335 $ 15.6% 2,286,870 $ 14.2% source CNA 2010 -2.5% CNA 2010 -2.5% CNA 2010 -18.4% Warc 2010/08 6.7% Warc 2010/08 7.7% samparent -4.7%Pub journaux quot. Locaux 1,135,000 $ 6.1% 1,105,000 $ 7.5% 901,225 $ 6.3% 0.0% 0.0% source CNA 2010 -2.4% CNA 2010 -2.6% CNA 2010 -18.4% -100.0% #DIV/0!Pub journaux Classifieds 880,000 $ 4.7% 880,000 $ 5.9% 717,717 $ 5.0% 0.0% 0.0% source TD 2008 -0.6% TD 2008 0.0% CNA 2010 -18.4% -100.0% #DIV/0!Pub journaux hebdo 1,441,000 $ 7.8% 1,461,000 $ 9.9% 1,285,000 $ 8.9% 1,291,229 $ 8.7% 1,289,499 $ 8.4% 1,280,316 $ 7.9% source RMB est.2010 2.0% RMB est.2010 1.4% HebdoQuébec est.2010 -12.0% samparent 0.5% samparent -0.1% samparent -0.7%Pub magazine spécialisé 0.0% 0.0% 0.0% source #DIV/0! #DIV/0! #DIV/0!Pub magazine consommateur 718,000 $ 3.9% 692,000 $ 4.7% 590,000 $ 4.1% 597,670 $ 4.0% 608,428 $ 4.0% 600,898 $ 3.7% source Mag.Canada2008 5.3% Mag.Canada2009 -3.6% Mag.Canada2010 -14.7% Warc 2010/08 1.3% Warc 2010/08 1.8% samparent -1.2%Pub affichage extérieur 422,000 $ 2.3% 463,000 $ 3.1% 416,000 $ 2.9% 440,128 $ 2.9% 463,455 $ 3.0% 482,227 $ 3.0% source NMR 2008 6.0% NMR 2009 9.7% NMR 2010 -10.2% Warc 2010/08 5.8% Warc 2010/08 5.3% samparent 4.1%Affichage Extérieur digtale source 13.5% 16.2% 14.8% 19.7%Other Media 105,337 $ 0.6% 452,484 $ 2.9% source CMA 2007 #DIV/0! CMA 2007 #DIV/0!Pub Internet Display 432,000 $ 2.3% 490,000 $ 3.3% 578,000 $ 4.0% 698,000 $ 4.7% 825,000 $ 20.5% 1,017,000 $ 23.2% source IAB 08 37.6% IAB 09 13.4% IAB 10 18.0% IAB 10 20.8% eMarketer 201009 18.2% eMarketer 201009 23.3%Pub Internet Search 432,000 $ 2.3% 622,000 $ 4.2% 741,000 $ 5.1% 877,000 $ 5.9% 1,010,000 $ 6.6% 1,209,000 $ 7.5% source IAB 08 25.9% IAB 09 44.0% IAB 10 19.1% IAB 10 18.4% eMarketer 201009 15.2% eMarketer 201009 19.7%Pub Internet Classifieds/directories 305,000 $ 1.6% 460,000 $ 3.1% 467,000 $ 3.2% 482,000 $ 3.2% 485,000 $ 3.2% 488,000 $ 3.0% source IAB 08 36.8% IAB 10 50.8% IAB 10 1.5% IAB 10 3.2% eMarketer 201009 0.6% eMarketer 201009 0.6%Pub Internet Email 17,000 $ 0.1% 18,000 $ 0.1% 13,000 $ 0.1% 19,000 $ 0.1% 29,000 $ 0.2% 44,000 $ 0.3% source IAB 08 -15.0% IAB 09 5.9% IAB 10 -27.8% IAB 10 46.2% eMarketer 201009 52.6% eMarketer 201009 51.7%Pub Internet Video 9,000 $ 0.0% 12,000 $ 0.1% 20,000 $ 0.1% 38,000 $ 0.3% 78,000 $ 0.5% 148,000 $ 0.9% source IAB 08 IAB 09 33.3% IAB 10 66.7% IAB 10 90.0% eMarketer 201009 105.3% eMarketer 201009 89.7%Pub Social media 70,000 $ 0.5% 83,000 $ 0.5% 100,000 $ 0.6% source SMV 2010/08 #DIV/0! SMV 2010/08 18.6% SMV 2010/08 20.5%Pub Cinéma 21,665 $ 0.2% 22,805 $ 0.2% 22,805 $ 0.1% source eMarketer 2010/06 #DIV/0! eMarketer 2010/06 5.3% eMarketer 2010/06 0.0%Pub Mobile 2,663 $ 0.0% 5,208 $ 0.0% 6,604 $ 0.0% 8,000 $ 0.1% 18,000 $ 0.1% 34,000 $ 0.2% source IAB E&Y 2009 143.4% IAB E&Y 2009 95.6% samparent 59.7% SMV 2010/08 21.1% SMV 2010/08 125.0% SMV 2010/08 88.9%Pub Video Game 3,000 $ 0.0% source IAB E&Y 2009 #DIV/0!Pub In-Game sourceBranded Entertainment sourceSpanish Media source
  2. 2. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 2 de 19Ventes de publicité (en milliers de $)Pub totale sourceTV National Spot sourceTV Local spot sourceTV Network sourceTV spécialisée (Cable) sourceTV PayTV, PPV, VOD sourceTV Infomercial sourcePub radio (network) sourcePub radio (national spot) sourcePub radio (syndicated/local) sourcePub radio (satellite) sourcePub journaux quot. Nationaux sourcePub journaux quot. Locaux sourcePub journaux Classifieds sourcePub journaux hebdo sourcePub magazine spécialisé sourcePub magazine consommateur sourcePub affichage extérieur sourceOther Media sourcePub Internet sourcePub cinema sourcePub Mobile sourcePub Video Game sourceSpanish Media sourcePub totale + YP + DMYellow Pages sourceCatalogues / Direct Mail sourceTelemarketing sourceNOTES SUR LES SOURCESAssociations IndustriellesIAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total
  3. 3. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 3 de 19 France 1997 % 1998 % 1999 % 2000 % 2001 % 2002 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 158,300 F 1,600,000,000 $ 15,786,600,000 € 16,600,000,000 € 4.9% 0$ 0$ -2.6% 2.4% Secodip (TNS) 2000 Lexpansion.com 2004 Lexpansion.com 2004 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 19,200 F 12.1% #DIV/0! #DIV/0! 336,000,000 $ 21.0% #DIV/0! 0€ 0.0% 0.0% #DIV/0! 41.0% 0$ 30.7% Étude France Pub Secodip (TNS) 2000 Lexpansion.com 2004 4.0% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4,500 F 2.8% #DIV/0! #DIV/0! 272,000,000 $ 17.0% #DIV/0! 2,276,100,000 € 14.4% 2,700,000,000 € 16.3% #DIV/0! 10.1% 0$ 12.8% Étude France Pub Secodip (TNS) 2000 Lexpansion.com 2004 Lexpansion.com 2004 15.7% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0! 24,600 F 15.5% #DIV/0! #DIV/0! 880,000,000 $ 55.0% #DIV/0! 0€ 0.0% 0.0% #DIV/0! 11.0% 0$ 30.1% Étude France Pub Secodip (TNS) 2000 Lexpansion.com 2004 Lexpansion.com 2004 1.2% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! 21.2% BIPE/OMD 2005/10 8,400 F 5.3% #DIV/0! #DIV/0! 96,000,000 $ 6.0% #DIV/0! 0.0% 0.0% #DIV/0! 14.5% 0$ 9.6% Étude France Pub Secodip (TNS) 2000 BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0! 600 F 0.4% #DIV/0! #DIV/0! 8,651,000 € 0.5% 9,585,000 € #DIV/0! 0.0% 0.0% 14,570,000 € #DIV/0! 1,380,000,000 $ 2.3% 1,882,000,000 € #DIV/0! 2,447,000,000 $ #DIV/0! 3,074,000,000 $ #DIV/0! 0$ 11.4% 0$ Étude France Pub ZenithMedia 2001 ZenithMedia 2001 10.8% -100.0% 50.0% ZenithMedia 2001 #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 36.4% PwC, WGA IAB 2007 30.0% PwC, WGA IAB 2007 25.6% GroupM 200906 -100.0% GroupM 200906 0$ 0.7% JournalDuNet 200902 #DIV/0! 101,000 F 63.8% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Étude France Pub 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!house Coopers 2000-03, Ernst & Young 1998-99 & 2004-05éthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total
  4. 4. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 4 de 19 UK % 2011 % 2002 %#DIV/0!12.0% #DIV/0! £196,700,000 #DIV/0!#DIV/0! #DIV/0! IAB UK 2003#DIV/0! #DIV/0!#DIV/0! #DIV/0!
  5. 5. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 5 de 19 Italy 2003 % 2004 % 2005 % 2006 % 2007 % $2,008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2003 % 2004 % 2005£19,369,663,188 £20,415,625,000 5.4% £17,406,400,000 -14.7% £17,600,000,000 1.1% $34,967,326,203 $33,144,385,027 -5.5% $11,803,666,667 -64.4% $21,194,174,757 79.6% € 6,614,000 #DIV/0! € 9,400,000 WARC 200503 WARC 200503 WARC 200703 WARC 200703 Carat 2009-03-25 IAB UK 2008/10 GroupM 200906 GroupM 200906 0.0% £3,992,138,387 19.6% £4,107,910,400 23.6% 0.0% 0.0% $7,192,331,551 21.7% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 3,734,000 56.5% € 5,050,000 #DIV/0! WARC 200503 #DIV/0! WARC 200510 2.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008£922,881,521 4.8% £954,259,492 4.7% £939,945,600 5.4% 0.0% 0.0% $1,093,764,706 3.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 328,000 5.0% € 590,000WARC 200503 #DIV/0! WARC 200503 3.4% WARC 200510 -1.5% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008 0.0% £9,758,668,750 47.8% £3,777,188,800 21.7% 0.0% 0.0% $6,396,866,310 19.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 2,330,000 35.2% € 1,710,000 #DIV/0! WARC 200503 #DIV/0! WARC 200510 0.7% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008 $4,839,080,214 14.6% IAB UK 2008/10 #DIV/0! £0 0.0% WARC 200510 0.4% £0 0.0% WARC 200510 -2.5% £3,257,237,228 16.0% £3,289,809,600 18.9% € 1,220,000 WARC 200503 #DIV/0! WARC 200510 1.0% GroupM 2008 0.0% £826,560,894 4.0% £887,726,400 5.1% 0.0% 0.0% $1,690,363,636 5.1% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 162,000 2.4% € 500,000 #DIV/0! WARC 200503 #DIV/0! WARC 200510 7.4% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008 £139,251,200 0.8% WARC 200510£446,243,169 2.3% £653,300,000 3.2% 2,513,000,000 $ 5.8% 3,864,000,000 $ 22.0% 5,243,000,000 $ 15.0% $6,198,000,000 18.7% £3,541,100,000.00 30.0% 6,549,000,000 $ 30.9% 7,178,000,000 $ #DIV/0! 7,992,000,000 $ #DIV/0! 8,751,000,000 $ #DIV/0! € 217,391 3.3% 250,000 $WARC 200503 126.9% IAB UK 2006 46.4% PwC, WGA IAB 2007 39.6% PwC, WGA IAB 2007 53.8% PwC, WGA IAB 2007 35.7% eMarketing 200906 18.2% IAB UK 2010 -42.9% eMarketing 200906 84.9% eMarketing 200906 9.6% eMarketing 200906 22.0% eMarketing 200906 21.9% Nielsen 200512 #DIV/0! GroupM 2008 £204,156,250 1.0% £214,159,906 0.0% 0.0% $298,299,465 0.9% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 60,000 0.9% € 80,000 WARC 200503 #DIV/0! WARC 200510 4.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008 £1,131,416,000 6.5% $1,690,363,636 5.1% IAB UK 2006 IAB UK 2008/10 #DIV/0! £2,735,693,750 13.4% £2,349,864,000 13.5% $8,551,251,337 25.8% WARC 200503 #DIV/0! IAB UK 2006 -3.3% IAB UK 2008/10 #DIV/0! % from BIPE Groupe Interdeco/OMD 200510
  6. 6. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 6 de 19 Germany % 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 %42.1% € 9,640,000 2.6% € 10,030,000 4.0% € 9,920,000 -1.1% € 9,730,000 -1.9% € 9,788,380 0.6% 18,130,434,783 $ € 6,226,650,062 0.0% € 6,363,636,364 2.2% € 6,293,636,364 -1.1% Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-2553.7% € 5,020,000 52.1% € 5,110,000 50.9% € 5,090,000 51.3% € 5,030,000 51.7% 0.0% #DIV/0! #DIV/0! $6,925,826,087 38.2% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%35.2% GroupM 2008 -0.6% GroupM 2008 1.8% GroupM 2008 -0.4% GroupM 2008 -1.2% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.3% € 630,000 6.5% € 670,000 6.7% € 670,000 6.8% € 660,000 6.8% 0.0% #DIV/0! #DIV/0! $997,173,913 5.5% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%79.9% GroupM 2008 6.8% GroupM 2008 6.3% GroupM 2008 0.0% GroupM 2008 -1.5% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 18.2% € 1,720,000 17.8% € 1,770,000 17.6% € 1,630,000 16.4% € 1,500,000 15.4% 0.0% #DIV/0! #DIV/0! $3,807,391,304 21.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%-26.6% GroupM 2008 0.6% GroupM 2008 2.9% GroupM 2008 -7.9% GroupM 2008 -8.0% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 13.0% € 1,300,000 € 1,330,000 € 1,290,000 € 1,200,000 $4,804,565,217 26.5%#DIV/0! GroupM 2008 6.6% GroupM 2008 2.3% GroupM 2008 -3.0% GroupM 2008 -7.0% -100.0% #DIV/0! BIPE OMD 200510 #DIV/0! 5.3% € 520,000 5.4% € 540,000 5.4% € 550,000 5.5% € 560,000 5.8% 0.0% #DIV/0! #DIV/0! $1,251,000,000 6.9% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%208.6% GroupM 2008 4.0% GroupM 2008 3.8% GroupM 2008 1.9% GroupM 2008 1.8% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7% 370,000 $ 3.8% 540,000 $ 5.4% 630,000 $ 6.4% 730,000 $ 7.5% 822,224 $ 8.4% #DIV/0! #DIV/0! 417,000,000 $ 2.3% 533,000,000 $ #DIV/0! 659,000,000 $ #DIV/0! 784,000,000 $ 12.6% 910,000,000 $ 14.3% 1,035,000,000 $ 15.2%15.0% GroupM 2008 48.0% GroupM 2008 45.9% GroupM 2008 16.7% GroupM 200906 15.9% GroupM 200906 12.6% -100.0% #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 27.8% PwC, WGA IAB 2007 23.6% PwC, WGA IAB 2007 19.0% GroupM 200906 70.7% GroupM 200906 94.2% 0.9% € 80,000 0.8% € 70,000 0.7% € 60,000 0.6% € 50,000 0.5% 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%33.3% GroupM 2008 0.0% GroupM 2008 -12.5% GroupM 2008 -14.3% GroupM 2008 -16.7% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
  7. 7. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 7 de 19 China (000) Japan 2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % $13,510,554 $16,659,130 18.9% $18,147,200 8.2% $21,200,000 14.4% -4.2% -5.5% Carat 2009-03-25 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 Carat 2009-03-25 Carat 2009-03-25 #DIV/0! #DIV/0! 40.5% #DIV/0! 0.0% 0.0% $7,333,200 40.4% $8,400,000 39.6% #DIV/0! 48.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0!MAGNAGlobal 2010/06#DIV/0!MAGNAGlobal 2010/06 12.7% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.8% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 4.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.0% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 22.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 5.4% 8.9% BIPE OMD 200510#DIV/0! BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! 13.9% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 11.5% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 1,161,000,000 $ #DIV/0! #DIV/0! 1.6% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 5.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0!PwC, WGA IAB 2007 76.2% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
  8. 8. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 8 de 19 Russia (000) 2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 0.0% $5,100,000 16.6% -8.6% -1.5%Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 #DIV/0! #DIV/0! $2,835,600 55.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0% #DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0% #DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0% $688,500 13.5% BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! $1,025,100 20.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0% #DIV/0! $31,000 #DIV/0! $51,000 1.0% $72,000 #DIV/0! $94,000 #DIV/0! $113,000 #DIV/0! $134,000 #DIV/0! $156,000 #DIV/0! #DIV/0! PwC/WGA 200606#DIV/0! PwC/WGA 200606 64.5% PwC/WGA 200606 41.2% PwC/WGA 200606 30.6% PwC/WGA 200606 20.2% PwC/WGA 200606 18.6% PwC/WGA 200606 16.4% #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
  9. 9. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 9 de 19Ventes de publicité Spain (en milliers de $) 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2014 % 2015Pub totale -12.7% € 6,324,074 -16.5% € 5,824,031 -4.0% source Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25Pub télé (Network) sourcePub télé (spot/local) sourcePub télé spécialisée (Cable) #DIV/0! 49.2% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub radio (network) sourcePub radio (national spot) sourcePub radio (syndicated) #DIV/0! 9.1% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub radio (satellite) sourcePub journaux quot. Nationaux sourcePub journaux quot. Locaux sourcePub journaux hebdo #DIV/0! 19.0% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub magazine spécialisé sourcePub magazine consommateur sourcePub affichage extérieur sourceOther Media sourcePub Internet 205,000,000 $ 13.5% 390,000,000 $ #DIV/0! 596,000,000 $ #DIV/0! 790,000,000 $ #DIV/0! € 683,000 10.8% € 751,300 12.9% € 803,900 #DIV/0! € 884,300 #DIV/0! € 955,000 #DIV/0! € 1,021,900 #DIV/0! source PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 90.2% PwC, WGA IAB 2007 52.8% PwC, WGA IAB 2007 32.6% eMarketer 2010/09 -99.9% eMarketer 2010/09 10.0% eMarketer 2010/09 7.0% eMarketer 2010/09 10.0% eMarketer 2010/09 8.0% eMarketer 2010/09 7.0%Pub Alternative Media (video games, mobile, cinema…) #DIV/0! 7.6% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub Mobile sourcePub Video Game #DIV/0! 1.7% $173,456,434 #DIV/0! $177,390,675 #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! BIPE OMD 200510 #DIV/0! PwC/WGA 200606 #DIV/0! PwC/WGA 200606 2.3% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Spanish Media #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! source #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Pub totale + YP + DMYellow Pages sourceCatalogues / Direct Mail sourceNOTES SUR LES SOURCESGAM = Guide Annuel des Médias dInfopresseIAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total
  10. 10. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 10 de 19 Czech Republic (000) Hungary (000) Poland (000) % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $25,000 #DIV/0! $29,000 #DIV/0! $33,000 #DIV/0! $38,000 #DIV/0! $42,000 #DIV/0! $11,000 #DIV/0! $14,000 #DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $24,000 #DIV/0! $28,000 #DIV/0! $31,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000 ###PwC Wilkofsky Gruen Ass 200606 23.5% PwC Wilkofsky Gruen Ass 200606 19.0% 16.0% 13.8% 15.2% 10.5% PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606 200606 200606 200606 200606 200606 27.3% PwC Wilkofsky Gruen Ass 200606 21.4% 23.5% 14.3% 16.7% 10.7% PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606 200606 200606 200606 200606 200606 40.0% PwC Wilkofsky Gruen Ass 200606 PwC Wilkofsky Gruen Ass 200606#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!
  11. 11. ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 11 de 19 Romania (000) % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 %#DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000 #DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0!47.6% 33.3% 24.2% 20.1% 16.8%PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606 200606 200606 200606 200606 PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 16.8% 40.0% PwC Wilkofsky Gruen Ass 200606 47.6% 200606 33.3% 200606 24.2% 200606 20.1% 200606 200606
  12. 12. US 1998 1999 2000 2001 2002Online Ad Spend $1,500,000 $1,940,000 $6,520,000 $5,740,000 breakdown by sector Pharmaceutical & Health % share % growth
  13. 13. 2003 2004 2005 2006 2007 2008$7,270,000 $9,600,000 $12,500,000 $16,700,000 $20,300,000 $23,500,000 $291,000 $576,000 $625,000 $835,000 $1,015,000 $141,000 4.0% 6.0% 5.0% 5.0% 5.0% 0.6% 197.9% 108.5% 133.6% 121.6% 13.9%
  14. 14. 1000 1996 1996 1997 1998 1999 2000États-Unis Online Ad Spend 0$ 0$ 0$ 0$ 0$ #REF! Online pop 17,500,000 33,000,000 59,000,000 70,000,000 113,000,000 121,000,000 Online pop at home Ad spend by user 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ #REF!Canada Online Ad Spend 0$ 0$ 0$ 0$ 0$ #REF! Online pop 8,323,000 Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #REF!Royaume Uni Online Ad Spend 0 0 0 0 0 0 Online pop Online pop at home Ad spend by user #DIV/0!France Online Ad Spend € 8,651,000 Online pop Online pop at home Ad spend by user #DIV/0!Espagne Online Ad Spend Online pop Online pop at home Ad spend by user #DIV/0!Allemagne Online Ad Spend Online pop Online pop at home Ad spend by user #DIV/0!Italie Online Ad Spend €0 €0 €0 €0 €0 €0 Online pop Online pop at home Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Russie Online Ad Spend Online pop Online pop at home Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!** Online pop = access from any locationeMarketer 2005, 2006PwC/ Wilkofsky Gruen Ass. Juin 2006International telecommunications union 2000-2003US Census Bureau January 2006Harris Interactive May 2006IAB US, IAB UK, IAB CanadaNielsen//Netratings 2006/09, 2005/12, 2004/11
  15. 15. 2001 2002 2003 2004 2005 2006 #REF! #REF! #REF! #REF! #REF! #REF!127,000,000 140,000,000 146,000,000 156,000,000 163,000,000 172,000,000 137,996,052 142,704,415 150,419,613 #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! 17,800,000 19,885,000 22,409,000 #REF! #REF! #REF! #REF! #REF! #REF! 0 £196,700,000 £446,243,169 £653,300,000 £2,513,000,000 £3,864,000,000 29,000,000 32,300,000 34,400,000 35,500,000 22,281,069 23,586,055 24,369,320 #DIV/0! #DIV/0! £15.39 £20.23 £73.05 £108.85€ 9,585,000 € 14,570,000 1,380,000,000 $ € 1,882,000,000 21,900,000 23,900,000 26,200,000 28,700,000 15,582,952 16,855,607 21,183,022 #DIV/0! #DIV/0! € 0.00 € 0.61 52.67 $ € 65.57 205,000,000 $ 390,000,000 $ 9,800,000 11,700,000 13,600,000 15,400,000 8,353,284 11,055,277 13,625,800 #DIV/0! #DIV/0! 0.00 $ 0.00 $ 15.07 $ 25.32 $ 417,000,000 $ 533,000,000 $ 39,000,000 42,000,000 44,900,000 47,400,000 29,500,717 21,840,403 33,396,576 #DIV/0! #DIV/0! 0 0.00 $ 9.29 $ 11.24 $ €0 €0 €0 € 217,391,304 € 250,000,000 € 370,000,000 18,500,000 21,600,000 27,900,000 28,600,000 16,923,740 17,560,383 #DIV/0! #DIV/0! € 0.00 € 10.06 € 8.96 € 12.94 31,000,000 $ 51,000,000 $ 72,000,000 $ #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
  16. 16. 2007 2008 2009 2010 2011 2012 #REF! #REF! #REF! #REF! 184,600,000 188,500,000 146,343,718 #REF! #REF! #REF! #REF! #DIV/0! #DIV/0! #REF! #REF! #REF! #REF! #REF! #NAME? #REF! #REF! #REF! #REF! #REF! #NAME?5,243,000,000 $ 6,198,000,000 $ 3,541,100,000 $ 6,549,000,000 $ 7,178,000,000 $ 8,751,000,000 $ 36,800,000 38,100,000 39,400,000 40,600,000 41,700,000 42,800,000 24,832,552 142.47 $ 162.68 $ 89.88 $ 161.31 $ 172.13 $ 204.46 $2,447,000,000 $ 3,074,000,000 $ 0$ 0$ 0$ 33,300,000 35,200,000 37,000,000 38,200,000 39,100,000 40,000,000 21,390,880 73.48 $ 87.33 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ 596,000,000 $ 790,000,000 $ 683,000 $ 751,300 $ 803,900 $ 19,400,000 21,000,000 22,400,000 23,400,000 24,100,000 246,000,000 13,730,296 30.72 $ 37.62 $ 0.03 $ 0.03 $ 0.03 $ 0.00 $ 659,000,000 $ 784,000,000 $ 910,000,000 $ 1,035,000,000 $ 1,161,000,000 $ 48,100,000 46,000,000 48,000,000 49,700,000 51,000,000 52,100,000 32,566,632 13.70 $ 17.04 $ 18.96 $ 20.82 $ 22.76 $ 0.00 $ € 540,000,000 € 630,000,000 € 730,000,000 822,224 $ 0$ 24,200,000 25,300,000 26,400,000 27,500,000 28,500,000 29,500,000 16,830,493 € 22.31 € 24.90 € 27.65 0.03 $ 0.00 $ 0.00 $ 94,000,000 $ 113,000,000 $ 134,000,000 $ 156,000,000 $ 0$ 41,000,000 45,800,000 50,600,000 54,900,000 58,700,000 #DIV/0! 2.76 $ 2.93 $ 3.08 $ 0.00 $ 0.00 $
  17. 17. 2012 #DIV/0! #NAME? #NAME? 0$43,700,000 0.00 $40,800,000 0.00 $25,100,000 0.00 $53,100,000 0.00 $30,300,000 0.00 $61,900,000 0.00 $
  18. 18. TV Quot. Internet Hebdos Radio Magazines Affichage 2004 652,747 $ 544,128 $ 65,500 $ 272,950 $ 226,891 $ 146,167 $ 105,557 $ 2005 710,026 $ 626,211 $ 124,000 $ 272,950 $ 244,534 $ 152,932 $ 114,382 $ 2006 751,582 $ 702,422 $ 208,000 $ 272,950 $ 255,718 $ 153,293 $ 113,020 $ 2007 749,865 $ 761,516 $ 260,000 $ 291,000 $ 260,710 $ 165,667 $ 124,913 $ 2008 745,485 $ 505,480 $ 317,000 $ 307,677 $ 267,785 $ 183,228 $ 135,721 $ 2009 728,954 $ 498,665 $ 356,000 $ 326,667 $ 283,626 $ 190,683 $ 145,219 $ 2010 717,660 $ 487,524 $ 522,000 $ 346,828 $ 298,817 $ 196,116 $ 154,903 $ 2011 700,890 $ 480,411 $ 606,200 $ 368,234 $ 317,936 $ 195,289 $ 164,708 $09 vs 04 1.12 0.92 5.44 1.2 1.25 1.3 1.3811 vs 08 0.94 0.95 1.91 1.2 1.19 1.07 1.21 2004 32% 27% 3% 14% 11% 7% 5% 2005 32% 28% 6% 12% 11% 7% 5% 2006 31% 29% 8% 11% 10% 6% 5% 2007 29% 29% 10% 11% 10% 6% 5% 2008 30% 21% 13% 12% 11% 7% 6% 2009 29% 20% 14% 13% 11% 8% 6% 2010 26% 18% 19% 13% 11% 7% 6% 2011 25% 17% 21% 13% 11% 7% 6%
  19. 19. 2,013,940 $2,245,035 $2,456,985 $2,613,671 $2,462,376 $2,529,814 $2,723,847 $2,833,668 $

×