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Development communication

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Department of Journalism and Mass Communication- Concept and Indicators of Development
Media and Development
The Concept of Development
Qualitative Perspective
Traditional Method of Measuring Development
Limitation of GNP as a measure of Development
Characteristics of Development
Gross National Product

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Development communication

  1. 1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Affiliated Institution of G.G.S.IP.U, Delhi Development Communication Paper ID-24201 Paper code-BJMC201
  2. 2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Syllabus • Unit-I [Concept and Indicators of Development] • 1. Definition, meaning and process of development • 2. Theories and paradigms of development – unilinear and non-unilinear • 3. Ingredients (5Ms) of development and money generation, MNCs and foreign aid • 4. Basic needs model by Bariloche Foundation • 5. Economic and social indicators of development: • i. GDP/GNP ii. Human Development Index iii. Physical Quality of Life Index • 6. Other indicators: • i. Communication as an indicator ii. Democracy as an indicator iii. Human Rights as an indicator • iv. Social Relations [inequality] v. Happiness Index • 7. The Millennium Development Goals (MDGs) • Unit – II [Development Communication - Concept and Theories] • 1. Definition and Concept • 2. Approaches: • i. Diffusion of Innovation • ii. Magic Multiplier • iii. Localised Approach • 3. Development Support Communication - Extension Approach • i. Health and Family Welfare • ii. Women Empowerment • iii. Literacy & Education • iv. Water Harvesting & Management
  3. 3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 • Unit-III [Media and Development] • 1. Development of message design and communication • 2. Role and performance of mass media: Print, Radio, TV, Outdoor publicity and traditional • media - music, drama, dance, puppetry, street play, fairs, festivals and their role in • development.. • 3. Cybermedia and development: e-governance , digital democracy & e-chaupal • 4. ICT & Development • 5. Case Studies : • i. SITE Experiment • ii. Community-based water harvesting by Rajendra Singh in Rajasthan. • 6. Role of NGOs in social development.. • Unit - IV [Communication in different Indian perspectives] • 1. Communication for rural development: • i. Strengthening of Panchayati Raj ii. Advancement in farming and alternative employment • iii. Conservation of rural culture - tradition • 2. Communication for urban development: • i. Urban sanitation ii. Consumer awareness iii. Slum development • 3. Communication for Tribal development • i. Wild life and forest conservation ii. Joint forest management • iii. Forest based cottage industries
  4. 4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Unit I Topic - I Definition, meaning and process of development
  5. 5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 The Concept of Development….  The previous writings and perceptions on development are by economists, the definitions often starts with economic development.  Economic Development can be defined as the process of increasing the real per capita income of a country over a long period of time accompanied by changes in its structure and institution. 5
  6. 6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 6 The economic perceptions on development have been criticized..... Real development is required. Therefore, a process involving a number of qualitative changes must be taken into account to define and to measure the development. Qualitative Perspective
  7. 7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Considering the limitations of economic perception, • Scholars have defined Development as ‘the process involves not only changes in the economic structure, but is interlinked with the entire social, political and cultural fabric of society.’
  8. 8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Traditional Method of Measuring Development Economists have, traditionally, measured economic development by the level of per capita Gross National Product. 8
  9. 9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Limitation of GNP as a measure of Development  It is based on national income statistics, which does not include major portions of real income, like the contribution of work done in the household.  It is an average and does not say much about the structure of production or distribution of national income.  Progress in a narrow sector, like natural resources – exports, oils, minerals timber might show high per capita income in countries like Kuwait, Trinidad. But by no stretch of imagination, can these countries be considered 10 times more developed than India.  Per capita income may increase even in the face of increasing unemployment. 9
  10. 10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 Characteristics of Development Development is associated with some characteristics of the developed capitalist countries like  High levels of living  High levels of productivity  Low or no population growth  The predominance of industrial or non – agricultural activities.
  11. 11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES Sector – 9, Dwarka Institutional Area, New Delhi-75 THANK YOU By Shruti Chopra

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